<strong>Naomi Osaka joins FTX family</strong>
Japanese tennis star Naomi Osaka has signed a new partnership with cryptocurrency exchange platform FTX that will not only see her join as a global brand ambassador but also see her get equity stake in the company, with some of the partnership payments set to be made in the digital currency. The partnership will see FTX gain branding visibility on Osaka's playing apparel from the Miami Open 2022 along with the Japanese star featuring in various branded content and campaigns for FTX. Osaka will also use the partnership to bring awareness to various social justice causes and mental health as well. She will be focusing on bringing more women onto the FTX platform. FTX will also make charitable donations to Osaka's charitable organisation Play Academy, which she created with Nike and Laureus Sport for Good. Play Academy was launched in Tokyo in 2020 with the goal of bringing change to girls' lives through sport.
