Aditya ChaudhuriSportradar, a global sports technology company, has announced a new partnership with Indian cricket franchise Delhi Capitals (DC), and will join as the Delhi Capitals Academy’s Official Technology Partner.
The three-year deal is aimed to enhance and develop the Delhi Capitals Academy programme, which is aimed at identifying and developing talents across the cricket academy network. The DC will use Sportradar’s FrogBox, a live-streaming technology solution currently entrusted by more than 500 cricket clubs across England, Australia and Europe. Sportradar will also provide the Capitals with Lilypad, its fan engagement and coaching application, to curate highlights from streamed matches to be compiled into playlists and shared with academy students for coaching purposes or on social media to promote the academy to a wider audience.
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Dhiraj Malhotra, CEO, Delhi Capitals, commented:
“This is a key milestone as Delhi Capitals Academy has become the first academy in India to partner with Sportradar and leverage their innovative video technology to develop talent in cricket. This partnership adds value in several ways including enriching local talent and boosting engagement with our fans. We look forward to working with Sportradar to help grow the game.“
Jarod Pickering, Head of Cricket, Sportradar, added:
“Academies such as Delhi Capitals’ play an integral role in identifying and nurturing the next generation of talent. We will be working closely with Delhi Capitals to help realise their vision for the academy and will also reach out to more academies in India to showcase how our technological solutions can be used to further develop the sport that the entire nation is incredibly passionate about.“
