The Fédération Internationale de Football Association (FIFA), the world football–governing body, has announced a partnership with the Public Investment Fund (PIF), Saudi Arabia’s sovereign wealth fund, for the 2025 Club World Cup.
PIF comes on board as an Official Partner of the CWC and will work on various fan engagement activities, including “opportunities for young people, supporting FIFA in its efforts to engage and inspire at a grassroots level.”
The 2025 FIFA Club World Cup is scheduled to take place in the US from June 14 to July 13.
Romy Gai, FIFA’s Chief Business Officer, commented:
“We are delighted to welcome PIF as a partner of the FIFA Club World Cup 2025. Together, we look forward to delivering a historic tournament that inspires and unites fans from around the world. The partners of the first-ever 32-team FIFA Club World Cup believe in our vision to make football truly global. Their support of the tournament will not only be integral to its success but will underpin investment in supporting the development of club football everywhere.”
Mohammed AlSayyad, Head of Corporate Brand at PIF, added:
“PIF is creating a legacy of transformative impact in sports including through its partnerships, delivering positive and lasting results at every level, from players and fans to host communities. PIF is at the forefront of growing football around the world following our Concacaf partnership announced last year and our continued investment in football. We are unlocking opportunities to drive the growth of the sport around the world.”
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