Luxury watchmaker Hublot has been announced as the Official Timekeeper of the FIFA Women’s World Cup 2023. This will be Hublot’s third time as the Official Timekeeper of the FIFA Women’s World Cup, having previously served the role in 2015 and 2019.
All of the 64 games will run on Hublot time, with Hublot branding featuring on the fourth official boards and LED boards. All 107 match officials during the tournament will be provided with Hublot’s Big Bang e — a high-powered luxury smartwatch with cutting-edge material and latest technology. The officials will have special functions on these watches to help them with various things, such as monitoring yellow and red cards and added time at the end of the game.
Multiple Hublot brand ambassadors—or “Hublot Friends of the Brand”—will also take part in the Women’s World Cup, including Norway’s Ada Hegerberg, the first winner of the women’s Ballon d’Or in 2018, Spain’s double Ballon d’Or winner Alexia Putellas, and Alex Morgan, who will take to the field in Australia and New Zealand as a member of the USA team, winners of the previous two editions of the FIFA Women’s World Cup.
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Ricardo Guadalupe, CEO, Hublot, said:
“This is the most exciting season in women’s football – the build-up to the FIFA Women’s World Cup! It brings everyone at Hublot enormous pride to be serving as the tournament’s Official Timekeeper. Hublot will keep track of every minute of every match, feeling every breath, sensing every moment, from first to final whistle. As ever, in the spirit of being first, different and unique, Hublot was the first luxury Swiss watch company to enter football and we continue to throw ourselves into developing it, particularly the women’s game.
“It will bring us great joy to see refereeing officials using the Hublot Big Bang e in every match, and we wish them, our partners at FIFA and every competitor the very best of luck for the tournament, particularly our incredible Hublot Friends of the Brand, Ada Hegerberg, Alexia Putellas and defending champion Alex Morgan. Hublot loves football!“
Ada Hegerberg said:
“We’re hugely excited about this year’s FIFA Women’s World Cup, the biggest in the tournament’s history. Before a major tournament, my mantra comes into sharp focus: ‘Believe in Yourself’. For Norway to go deep in this year’s tournament, we’ll have to believe in ourselves and perform at our best as individuals and as a team. In football, every second counts and you have to be switched on from the moment that whistle blows, until the clock hits 90 minutes. Going to the tournament as a Hublot Friend of the Brand is a real thrill and I’m looking forward to seeing the Hublot name on the fourth official’s boards during matches.“
Alex Putellas said:
“The FIFA Women’s World Cup 2023 will be the most spectacular expression of the beautiful game and I’m extremely excited to take to the international stage and represent my country. Spain’s performance has been continuously increasing, our success in the UWCL this season gave us a lot of confidence and we’re expecting great things to come in the FIFA Women’s World Cup 2023! It’s a privilege to go to the tournament as a Hublot Friend of the Brand– I’m very grateful to Hublot for its continued support as we look to grow women’s football!“
Alex Morgan said:
“Women’s football has come so far and it’s growing faster than ever. This wouldn’t be possible without our fans, supporters and partners who have stood with us every step of the way. I’m super excited to see Hublot return as the FIFA Women’s World Cup 2023 official timekeeper and to be heading to the tournament as a Hublot Friend of the Brand. Hublot loves football – and we love Hublot!“
Stephanie Frappart, FIFA Women’s World Cup Referee and Hublot brand ambassador, added:
“The world will be watching when the whistle blows to kick off the FIFA Women’s World Cup 2023 this summer, and it’s vital that my fellow officials and I have the best tools and equipment at hand to deliver the best on-field experience possible. Hublot’s support of women’s football means so much to us, particularly in light of the Big Bang e connected watch, which we have come to rely on heavily during elite-level matches. It gives us huge confidence to know that at this year’s tournament we will have a high-performance, highly reliable device on our wrists during a match. Thank you Hublot!“