This article contains information regarding the organisations enjoying a strong branding presence across the physical and digital assets of the men’s and/or women‘s teams of Luton Town Football Club (LTFC) as their sponsors and partners for the 2023–24 season.
Also read: Premier League Sponsors 2023–24
Associated with Luton Town FC since 2015, British energy company Utilita Energy has been the club’s main partner since February 2022.
The last partnership extension between the two parties was announced in July 2023, ahead of the LTFC men’s team’s debut Premier League campaign, which confirmed Utilita Energy as the club’s front-of-matchday-shirt sponsor for the 2023–24 season. It was also confirmed that Utilita Energy’s charity arm, Utilita Giving, would donate to Luton Foodbank £2 for every Luton Town shirt sold in the 2023–24 season.
Also Read – Premier League teams’ principal shirt sponsors for 2023–24 season
Hamburg-based mobility services provider FreeNow, operating across Europe, was confirmed as the LTFC men’s team’s matchday shirt sleeve sponsor and the club’s official mobility partner in July 2023.
Also Read – Premier League teams’ sleeve sponsors for 2023–24 season
German travel company TUI’s British division was confirmed as LTFC’s training apparel sponsor in July 2023 in a deal covering the club’s men’s, women’s and youth teams.
The deal puts the TUI logo on the front of the LTFC regular and pre-game warm-up training wear.
The Manchester-based British sportswear brand has been the official kit supplier to the club since July 2020.
In the past, Umbro has produced kits for the club in 1959 (for their men’s team’s only FA Cup final appearance) as well as the late 1980s and early 1990s.
Also Read – Premier League clubs and their kit suppliers for the 2023/24 season
Based out of Dunstable, Bedfordshire, Star Platforms is a British company specialising in hiring, training and sale of scissor lifts, cherry pickers and low-level platforms.
Star Platforms joined the LTFC sponsorship portfolio in 2019, becoming their men’s team’s front-of-away-matchday-shirt sponsor. This agreement continued until the end of the 2022–23 season.
For the 2023–24 season, the club’s debut season in the Premier League, Star Platforms remains listed on their official website as an official sponsor.
The two parties officially renewed their partnership in January 2024.
The Luton-based construction company has been a part of the LTFC sponsorship portfolio since May 2019, when it was announced as the Luton Town men’s team’s “navy shirt sponsor” for the 2019–20 season.
The Harrow-based construction services group was announced as the Luton Town men’s team’s back-of-home-matchday-shirt sponsor in July 2022 on a three-year deal.
With the Luton Town men’s team playing in the Premier League in the 2023–24 season, Toureen Group’s logo won’t be featured on the back of the team’s matchday shirts, though the company remains listed as a club sponsor on the official LTFC website.
The Hitchin-headquartered IT networking and security company announced a partnership agreement with LTFC in March 2023.
Apart from branding rights, the deal entails the two parties collaborating on community projects.
The two parties announced a renewal of their partnership in December 2023.
The Alingsås-based Swedish company, specialising in stationary and mobile tool storage and workstations solutions, has been an official partner of LTFC since August 2021.
The 2017-founded British fitness equipment company first joined the LTFC sponsorship portfolio in February 2022, when it signed a back-of-matchday-shorts sponsorship agreement covering the Luton Town men’s team.
In January 2023, LTFC unveiled a new performance centre at The Brache Training Complex, for which MuscleSquad provided “a bespoke gym area to support the athletic development of Luton Town players across the club”.
The UK and Ireland division of Ann Arbor, Michigan-based multinational pizza restaurant chain (based out of Milton Keynes) is also serving as an official partner to LTFC for the 2023–24 season.
The partnership between London-wide rail service ThamesLink and LTFC is over fifteen years old. Focusing on the club’s academy setup, the deal sees ThamesLink provide rail travel passes to the club’s 16- and 18-year-old academy players, “allowing free travel to their places of study and training”.
A renewal and expansion of the partnership between the university and the club was announced in September 2023. The official announcement stated that the deal would see the two parties offer “career development opportunities and work experience for students studying on sports-related courses such as Sport & Exercise Science and Sports Therapy & Rehabilitation, as well as other course areas including Business and Sports Journalism.” Field trips to the Luton Town training ground and home game tickets and access to behind-the-scenes workings for students enrolled in the BSc Sport Coaching Science course are also part of the agreement.
Also Read – Premier League 2023–24 Stadiums
Arriva is a London- and Luton-based British bus travel company.
The Living Wage Foundation is an independent British organisation aimed at encouraging businesses in the country to offer fair wages to their employees in accordance with the cost of living. A voluntary initiative, businesses signing up with Living Wage generally pledge to offer all their employees more than the minimum hourly wage set by the UK government at the minimum.
In March 2015, Luton Town FC became the first English Football League club to gain the Living Wage accreditation. They were also awarded the People’s Choice award at the Living Wage Champion Awards in 2019.
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