Mahindra Racing renews two partnerships

Mahindra Racing renew two partnerships

November 23, 2023

Formula E team Mahindra Racing have announced partnership renewals with Nippon Audiotronix, an Indian manufacturer of automotive electronics, and sustainable sunglasses brand Coral Eyewear, both of which will continue on as Official Team Partners for the upcoming tenth season of the Formula E World Championship.

The team also recently roped in Indian Formula 2 racer and Alpine Driver Academy member Kush Maini as their Reserve Driver for the upcoming Formula E season. 

Also read: Kush Maini joins Mahindra Racing

Cameron Maultby, Chief Commercial Officer, Mahindra Racing, said:

It’s great to be able to extend our partnerships with both Nippon Audio and Coral Eyewear. We’ve enjoyed a fantastic relationship with both companies in the past, and their support signals a real intent from our commercial partners to back the team once again ahead of this exciting new chapter for Mahindra Racing, beginning in Season 10.  It’s also a great signal of confidence in the ABB FIA Formula E World Championship going forward, which we know has very exciting plans to ensure the continuation of its rapid growth over the coming years.

High-performance design, cutting edge innovation and sustainability are the cornerstones of both our racing team, and the work of both Nippon Audio and Coral. There’s a great synergy between the brands, which will only strengthen our collective position ahead of another competitive season in the ABB FIA Formula E World Championship.

Also read: Formula E Sponsors

Kanwaljeet Singh Goindi, Founder, Nippon Audiotronix, added:

It is our pleasure to continue to be associated with Mahindra Racing, and with such a premier international championship such as Formula E. We hereby extend our best wishes to all the teams and the entire racing fraternity for another exciting season ahead.

George Bailey, Co-Founder, Coral Eyewear, added:

We’re really excited to be continuing our partnership with Mahindra Racing going into Season 10. The team are on an exciting journey and the new driver line-up has only added to the optimism felt when attending the London E-Prix in Season 9. The content we have produced together over the past three seasons has started powerful conversations around sustainable purchasing and helped accelerate our growth within the eyewear industry in the UK and beyond.

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

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