This article contains information regarding Monégasque racing driver Charles Leclerc and his brand endorsements.
Leclerc: current endorsements
Richard Mille
The legendary watchmaker tied up with Leclerc as early as his junior racing days. It has since also released a range of exclusive Leclerc-themed watches.
Leclerc himself wears a customised version of his watch, which weighs just 32 grams—the lightest automatic watch ever. Another interesting detail about his watch is that the colours red and white, colours of the flag of his home city Monaco, are also visible on the watch.
Giorgio Armani
Leclerc has a bumper deal in place with iconic clothing brand Giorgio Armani, serving as its “Made to Measure” ambassador. He has shot a few advertisements and actively endorses the brand on his social media.
The “Made to Measure” range started in 2006 and is available in Giorgio Armani stores all over the world. Leclerc was the on front cover for the “Made to Measure” release during the spring-summer 2020 collection and still actively models for the brand.
EA Sports
In March 2022, Leclerc became the first-ever Formula 1 ambassador for EA Sports as he featured on the centre of the cover of the F1 22 video game.
As an ambassador, Leclerc also appears in various other EA Sports initiatives and virtual race events.
APM Monaco
APM Monaco is a Monaco-based contemporary jewellery brand that signed Charles Leclerc as their global brand ambassador in 2022.
Leclerc has been spotted in various campaigns promoting their jewellery brand.
Ray-Ban
Leclerc joined iconic eyewear brand Ray-Ban as an ambassador in September 2023, when the brand joined forces with Leclerc’s Formula One team, Ferrari.
Leclerc appears in a host of advertising and marketing campaigns for Ray-Ban. He and his current teammate, Carlos Sainz, have also headlined Ray-Ban’s campaign for Scuderia sunglasses. Leclerc also sports Ray-Ban glasses both on and off the track.
Leclerc also partnered with Meta and RayBan to launch a new line of augmented reality glasses featuring the iconic wayfarer frame which were available for purchase in Oct, 2023.
PUMA
PUMA’s partnership with Ferrari, which started in November 2023, also sees Leclerc be a part of its athlete roster, with the Formula One driver promoting and appearing in various promotional material for the German multinational sports apparel brand.
A year later, PUMA signed a multi-year contract with Charles Leclerc in Oct 2024 announcing him as their global brand ambassador.
As part of the deal, The collaboration will feature Leclerc in a range of high-profile PUMA collections, with a particular emphasis on the PUMA Motorsport for Scuderia Ferrari collections
Leclerc sports PUMA apparel and shoes on and off the track..
Bang & Olufsen
Leclerc joined hands with Danish luxury audio brand Bang & Olufsen in July 2024, coming on board as its global brand ambassador.
The partnership sees Leclerc work with the brand on creative campaigns and events, release limited-edition products, and also “drive meaningful conversations around sound”.
Peroni Nastro Azzurro
Peroni Nastro Azzurro 0.0%, the super-premium Italian beer brand from Asahi Europe & International, announced a multi-year partnership with F1 driver Charles Leclerc in July 2024.
As the first ever global brand ambassador for Peroni Nastro Azzurro 0.0%, Charles Leclerc also featured in the brand’s ‘0.0% to 100%’ campaign.
Celsius
Energy drink brand Celsius signed F1 Driver Charles Leclerc as a global brand ambassador in August, 2024.
The agreement was announced right after Celcius signed a multi-year contract with Scuderia Ferrari HP. leclerc will be seen promoting the energy drink on and off the race-track.
Vistajet
In Feb 2023, Vistajet renewed their long standing partnership with Scuderia Ferrari HP becoming their official partner.
VistaJet also announced Charles Leclerc alongside fellow driver Carlos Sainz as its ambassador and to take care of their travel needs to and from race tracks. The VistaJet company logo continues to feature on the cars, kits and helmets driven by Leclerc and Sainz.
Eight Sleep
In January 2025, Charles Leclerc partnered with a sleep fitness company called Eight Sleep as a brand ambassador as well as an investor.
He uses Eight Sleep’s products to improve his performance and recovery.
Leclerc: previous endorsements
Sky WiFi
Leclerc featured in Sky WiFi advertisements in 2020 after he signed with Scuderia Ferrari.
Ferrari Sponsors
Companies like VistaJet, Kaspersky, Mission Winnows, and Shell have over the years leveraged their partnership with Ferrari to feature Charles Leclerc in their marketing content.
Also read: Scuderia Ferrari Sponsors 2024
Business ventures and Collaborations
LEC
In June 2024, Charles Leclerc launched a low-calorie ice cream brand called ‘LEC’ in Milan.
The ice-cream brand is currently available in Italy and is known to have 32% lower calorie content than the best selling ice creams in Italy.
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