Charles Leclerc: Brand Endorsements | Business Ventures
Here’s information regarding the brand endorsements and business ventures of Monégasque racing driver Charles Leclerc.
current brand endorsements
Richard Mille
The Swiss watchmaker tied up with Leclerc as early as his junior racing days. It has since also released a range of exclusive Leclerc-themed watches.
Leclerc wears a customised Richard Mille watch, which weighs just 32 grams—the lightest automatic watch ever. Another interesting detail about his watch is that the red and white colours of the flag of his home country, Monaco, are also visible on the watch.
Giorgio Armani
Leclerc has a bumper deal in place with iconic clothing brand Giorgio Armani and serves as its “Made to Measure” ambassador. He has featured in advertisements for the Italian fashion house and actively endorses it via social media.
The “Made to Measure” range started in 2006 and is available in Giorgio Armani stores all over the world. Leclerc was the on front cover for the 2020 Made to Measure spring-summer collection.
EA Sports
In March 2022, Leclerc became the first-ever Formula 1 ambassador for EA Sports as he featured on the centre of the cover of the F1 22 video game.
As an ambassador, Leclerc also appears in various other EA Sports initiatives and virtual race events.
APM Monaco
APM Monaco is a Monaco-based contemporary jewellery brand. It signed Leclerc as a global brand ambassador in 2022.
Leclerc has been spotted in various campaigns for APM Monaco, promoting its jewellery.
Ray-Ban
Leclerc joined iconic eyewear brand Ray-Ban as a brand ambassador in September 2023, when the brand joined forces with Leclerc’s Formula One team, Ferrari.
Leclerc appears in a host of advertising and marketing campaigns for Ray-Ban. He and his former teammate, Carlos Sainz, have headlined Ray-Ban’s campaign for Scuderia sunglasses in the past. Leclerc also sports Ray-Ban glasses both on and off the track.
Leclerc also partnered with Meta and Ray-Ban to launch a line of augmented reality glasses featuring the iconic wayfarer frame. These glasses were made available for purchase in October 2023.
PUMA
PUMA’s partnership with Ferrari, which started in November 2023, also sees Leclerc be a part of its athlete roster, promoting and appearing in its promotional material.
A year later, in October 2024, the German sportswear and sports apparel brand signed a multi-year contract with Leclerc, announcing him as its global brand ambassador. The collaboration features Leclerc in a range of high-profile PUMA collections, with a particular emphasis on the “PUMA Motorsport x Scuderia Ferrari” collections
Leclerc also sports PUMA apparel and shoes on and off the track.
Bang & Olufsen
Leclerc joined hands with Danish luxury audio brand Bang & Olufsen in July 2024, coming on board as a global brand ambassador.
The partnership sees Leclerc work with the brand on creative campaigns and events, release limited-edition products, and “drive meaningful conversations around sound”.
Peroni Nastro Azzurro
Peroni Nastro Azzurro 0.0%, an Italian beer brand from Asahi Europe & International, announced a multi-year partnership with Leclerc in July 2024.
As the first-ever global brand ambassador for Peroni Nastro Azzurro 0.0%, Leclerc featured in the brand’s “0.0% to 100%” campaign.
Celsius
Energy drink brand Celsius signed Leclerc as a global brand ambassador in August 2024. The agreement was announced right after Celsius signed a multi-year contract with Scuderia Ferrari HP.
As per his deal with Celsius, the Monégasque promotes the energy drink both on and off the track.
VistaJet
In February 2023, VistaJet renewed its long-standing partnership with Scuderia Ferrari HP as an official partner, while also announcing Leclerc and driver Carlos Sainz as its ambassadors and pledging to take care of their travel needs to and from race tracks.
The VistaJet company logo continues to feature on Leclerc’s car, kit, and helmet.
Eight Sleep
In January 2025, Leclerc partnered with a sleep fitness company Eight Sleep, coming on board as a brand ambassador as well as an investor.
Leclerc uses Eight Sleep’s products to boost performance and recovery.
previous brand endorsements
Sky WiFi
Leclerc featured in Sky WiFi advertisements in 2020.
Ferrari Sponsors
Companies like VistaJet, Kaspersky, Mission Winnows, and Shell have over the years leveraged their partnership with Scuderia Ferrari to feature Charles Leclerc in their marketing content.
Also read: Scuderia Ferrari Sponsors 2024
Business Ventures
LEC
In June 2024, Charles Leclerc launched a low-calorie ice cream brand called “LEC” in Milan.
The ice cream brand is currently available in Italy and is known to have 32% lower calorie content than the best-selling ice cream brands in the country.
