This article contains information about the brand endorsements and business ventures of Dutch racing driver Max Verstappen.
Current Deals
CarNext.com
In November 2019, Verstappen was announced as a brand ambassador for used-car digital marketplace CarNext.com, with the deal kicking off with 2020. The partnership saw Verstappen endorse the brand, appear in its campaigns, and collaborate on raising awareness before buying cars.
As one of his principal sponsors, CarNext.com’s logo appears on Verstappen’s helmet during races and also on other head accessories during the race weekends.
Red Bull
The energy drink company that owns the Formula One team Verstappen drives for has been a long-standing sponsor of the young Dutchman. Verstappen often appears in Red Bull advertisement campaigns and endorses the energy drink on his social media platforms as well.
Also watch: Formula One 2023: Team Principals
Viaplay
In January 2022, Verstappen inked a deal with streaming service Viaplay. The partnership sees Verstappen serve as an ambassador for the brand, while the streaming service gets exclusive rights to document his on- and off-track life.
In September 2022, Verstappen extended his partnership with Viaplay following a multi-year agreement. The expansion has the Viaplay logo featured on Verstappen’s race helmet since the 2022 Singapore Grand Prix and on his driver cap from the 2023 season onwards.
Verstappen’s role as a Viaplay brand ambassador is also extended to all Viaplay regions, with him now working with Viaplay to create exclusive content as well.
As part of the deal, his father and former Formula One driver, Jos Verstappen, also works with Viaplay as an analyst.
Also read: Max Verstappen extends Viaplay partnership
EA Sports
In February 2023, EA Sports signed a partnership with Verstappen, which sees the Dutchman work with the American sports video games developer and publisher to create content across its portfolio. Additionally, as a sponsor, EA Sports has its logo present on Verstappen’s race helmet.
Heineken (Player 0.0)
In February 2023, Dutch beverage brand Heineken roped in Verstappen as an Official Brand Ambassador.
The partnership sees Verstappen promote responsible alcohol consumption along with the “Player 0.0” initiative, which is a virtual racing experience for the fans that allows them to race against some of the best in the world.
Also read: Oracle Red Bull Racing Formula One Team Sponsors 2023
TAG Heuer
Along with sponsoring his Red Bull racing team, TAG Heuer has also sponsored Max Verstappen since 2016. Verstappen has been seen wearing TAG Heuer timepieces on and off the track. His favourite TAG Heuer timepiece is a skeletonized Monaco in Red Bull colours. TAG Heuer also honoured him with a special edition watch at the Monaco Grand Prix in 2024.
Alpha Tauri
In February 2025, Fashion Brand Alpha Tauri signed Max Verstappen as their Global Brand Ambassador for their brand.
According to the deal, Verstappen will promote AlphaTauri’s fashion on a global scale while traveling to 24 different racing locations worldwide for the 2025 season.
Past deals
Jumbo
Dutch supermarket Jumbo signed Max Verstappen as one of its brand ambassadors in 2016. Since then, Verstappen has appeared in multiple advertisements for the brand and even appears in occasional events organised by the supermarket such as “Jumbo Racing Days”.
The Verstappen and Jumbo partnership is set to end following the 2023 F1 season, with the Dutch brand having announced that budget constraints is the reason why they have chosen to pull the plug on the deal.
Ziggo
In March 2018, Dutch pay-TV channel Ziggo signed Max Verstappen as one of its brand ambassadors. The deal was a three-year one, which saw Verstappen endorse the channel, appear in advertisements for it and extensively appear on Ziggo Sports before and after a Grand Prix.
Verstappen also appeared on other programmes on the channel, such as Formula One Cafe and Peptalk.
G-Star RAW
Dutch designer clothing company G-Star signed Verstappen as one of its brand ambassadors in 2019. Verstappen appeared in multiple campaigns and advertisements for the brand and even collaborated with it to launch his own exclusive collection called “MAXRAW”.
Business Ventures
Verstappen.com Racing
Max Verstappen has invested in an initiative called Verstappen.com Racing which is driven by his love for Motorsport. In collaboration with his sponsor Red Bull, Verstappen has created a one-stop platform to bring different forms of motorsport together under one umbrella. This initiative is being launched to promote motorsport and offer support to drivers.
Verstappen.com also sells merchandise under a common Red Bull and Verstappen.com co-designed logo on their website.
Team Redline
In 2023, Max Verstappen invested in Team Redline which is a Professional Simulator Team racing competing at the top level of esports racing. Verstappen is not only the owner but also one of the sim drivers for Team Redline.
Under the guidance of Verstappen.com Racing, Redline continues to compete in Esports championships while owning a state-of-the-art facility in the Dutch city of Tilburg.
Charity
Verstappen also made donations for wildlife relief to help koalas injured in the bushfires.
In 2017, Verstappen donated £15000 to Billy Mongers Recovery Fund.Billy Monger is a former racing driver who lost both his legs in a teenage car crash.
In Nov 2023, Verstappen auctioned his Canadian Grand Prix racing suit and a special edition of his Austrian Grand Prix helmets for a non-profit organisation called Wings for Life. Wings for Life work towards finding cures for spinal cord injuries.
In 2024, Verstappen took part in philanthropic sim races, including “The Race for Mental Health”
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