Indian professional cricketer Rinku Singh has signed up with Indian health supplements brand BeastLife, coming on board as an investor and brand ambassador.
BeastLife is a sports Nutrition brand co-founded by fitness influencer Gaurav Taneja and entrepreneur Raj Gupta. Singh has invested INR 1.9 crore in the company valued at at INR 120 crore.
As a brand ambassador, the 27-year-old will promote BeastLife’s products, which are aimed at helping with performance, muscle recovery, and fitness.
Speaking on the partnership, Rinku Singh said:
“BeastLife stands for something bigger than just supplements. It’s about creating the finest products with top-quality ingredients, backed by science and integrity. What really drew me in was the brand’s vision to make world-class sports nutrition accessible in India. That’s something I believe in deeply and am proud to support.”
Speaking on the deal, BeastLife Co-founder Gaurav Taneja said:
“Rinku embodies everything BeastLife stands for discipline, performance and authenticity. As someone who lives and breathes fitness, I understand how important it is to fuel the body with the right nutrition. With Rinku joining the BeastLife family, we’re not just adding a celebrated athlete to our corner, we’re reinforcing our commitment to building a brand that India’s fitness community can truly trust. This partnership is a big step in making science-backed, athlete-approved supplements a household name in the country.”
Speaking on the collaboration, BeastLife Co-founder and CEO Raj Gupta said:
“Rinku’s belief in BeastLife goes beyond just a partnership. He aligns with what we’re building and wants to help shape the future of fitness in India. His support is a huge validation of our purpose and gives us even more momentum to push boundaries.”
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