Latest Deal Extension News and Highlights

Formula One renews Pacsun

Formula One renews Pacsun deal

Formula One has announced a multi-year renewal of its licensing partnership with fashion brand Pacsun.

UFC expands BetBoom deal

Ultimate Fighting Championship (UFC) expands BetBoom deal

The Ultimate Fighting Championship (UFC) has signed a partnership expansion agreement with online gaming and sportsbook BetBoom.

Australian Open renews Emirates deal

Australian Open renews Emirates deal

The Australian Open has announced a multi-year partnership renewal with Emirates, which will thus remain its Official Airline until 2029.

Formula E Hackett Sport deal extension

Formula E renews Hackett Sport partnership

Formula E has renewed its partnership with fashion brand Hackett Sport, which will thus remain its Official Apparel Provider.

Latest News

Formula One extends DO & CO partnership

Formula One extends DO & CO partnership

Formula One has announced a ten-year extension with DO & CO, which will thus remain an Official Supplier of the F1 Paddock Club.

Red Bull extend AT&T deal

Red Bull extend AT&T deal

Formula One team Red Bull Racing have announced a multi-year partnership extension with telecommunications giants AT&T, with the Austrian team also announcing a partnership expansion.

Mumbai City FC extend Nanavati Max Super Speciality Hospital partnership

Mumbai City FC extend Nanavati Max Super Speciality Hospital partnership

Mumbai City FC of the Indian Super League (ISL) have renewed their partnership with Mumbai-based Nanavati Max Super Speciality Hospital

Barclays renews title sponsorship of Women's Super League and Women's Championship

Barclays renews title sponsorship of Women's Super League and Women's Championship

Barclays has penned a multi-year extension agreement to remain the title sponsor of the FA Women’s Super League and Women’s Championship.

FIFA expands Lay's partnership

FIFA expands Lay's partnership

The Fédération Internationale de Football Association (FIFA), the world football-governing body, has extended its partnership agreement with PepsiCo brand Lay's.

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