Formula One has announced a multi-year renewal of its licensing partnership with fashion brand Pacsun.
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Ultimate Fighting Championship (UFC) expands BetBoom deal
The Ultimate Fighting Championship (UFC) has signed a partnership expansion agreement with online gaming and sportsbook BetBoom.
Newcastle United FC extend InPost partnership
Newcastle United Football Club have announced signing a partnership extension agreement with parcel delivery service InPost.
Australian Open renews Emirates deal
The Australian Open has announced a multi-year partnership renewal with Emirates, which will thus remain its Official Airline until 2029.
Formula E renews Hackett Sport partnership
Formula E has renewed its partnership with fashion brand Hackett Sport, which will thus remain its Official Apparel Provider.
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Formula One extends DO & CO partnership
Formula One has announced a ten-year extension with DO & CO, which will thus remain an Official Supplier of the F1 Paddock Club.
Red Bull extend AT&T deal
Formula One team Red Bull Racing have announced a multi-year partnership extension with telecommunications giants AT&T, with the Austrian team also announcing a partnership expansion.
Mumbai City FC extend Nanavati Max Super Speciality Hospital partnership
Mumbai City FC of the Indian Super League (ISL) have renewed their partnership with Mumbai-based Nanavati Max Super Speciality Hospital
Barclays renews title sponsorship of Women's Super League and Women's Championship
Barclays has penned a multi-year extension agreement to remain the title sponsor of the FA Women’s Super League and Women’s Championship.
FIFA expands Lay's partnership
The Fédération Internationale de Football Association (FIFA), the world football-governing body, has extended its partnership agreement with PepsiCo brand Lay's.