Latest Deal Extension News and Highlights

PGA Tour inks extension with FanDuel

PGA Tour inks extension with FanDuel

The PGA Tour has announced a partnership renewal and expansion agreement with betting operator FanDuel.

Formula One renews Singapore Airlines sponsorship for Singapore Grand Prix

Formula One renews Singapore Airlines sponsorship for Singapore Grand Prix

Formula One has signed a deal with Singapore Airlines to retain it as the Title Sponsor of the Singapore Grand Prix until 2028. 

Serie A renews Philadelphia

Serie A renews Philadelphia partnership

Multi-year deal announced Italy's top-tier football league, the Serie A, has announced a multi-year partnership renewal agreement with the Mondel?z International Group-owned cheese brand - Philadelphia. After serving as an...

LaLiga extends Bloomsbury Football partnership

LaLiga extends Bloomsbury Football partnership

LaLiga to continue supporting youth football in the UK Spain's top division football league, the LaLiga has announced a partnership extension with Bloomsbury Football, with the partnership set to continue...

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Formula One renews Pacsun

Formula One renews Pacsun deal

Formula One has announced a multi-year renewal of its licensing partnership with fashion brand Pacsun.

UFC expands BetBoom deal

Ultimate Fighting Championship (UFC) expands BetBoom deal

The Ultimate Fighting Championship (UFC) has signed a partnership expansion agreement with online gaming and sportsbook BetBoom.

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