Argentine star footballer Lionel Messi has announced a new partnership with Beats by Dre, thus becoming a brand ambassador of the American consumer audio products manufacturer.

Messi becomes the first-ever Major League Soccer (MLS) player to partner with the brand following its partnership with the league itself earlier this year. The 37-year-old will star in various marketing campaigns as brand ambassador and promote Beats’ range of products.

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Speaking about partnering with Beats by Dre, Messi commented:

“It’s an honour to join the Beats family. Music is a big part of my pre-game routine, and Beats has always been at the forefront of bringing music and sports together.“