Aditya Chaudhuri - News Site Editor
Australian Open teams up with De Cecco
The Australian Open have brought on Italian pasta manufacturer De Cecco as their Official Past Partner of the Australian Open 2026 following a new partnership agreement. Jannik Sinner will also...
Audi F1 team partners with NinjaOne
The Audi Formula One team have announced a new multi-year partnership agreement with endpoint management platform, NinjaOne, who has joined the Audi team as their Official Endpoint Management, Mobile Device...
Mumbai Indians partners with Malaysia Airlines
Indian Premier League (IPL) franchise Mumbai Indians have announced a new partnership agreement with Malaysia Airlines, who will join the five-time IPL champions as their Official Global Airline Partner and...
India U17 women's football team gets new partner in Coca-Cola
The All India Football Federation (AIFF) have announced a new partnership Coca-Cola, which will see the global beverage brand support the Indian women's U17 team. The three-year deal will see...
RCB Women partner with Kalyan Jewellers
Women's Premier League (WPL) franchise Royal Challengers Bengaluru (RCB) Women have announced a new partnership with Kalyan Jewellers, who will join the team as their Official Style Partner for the...
UFC signs new deal with Meta
The UFC has recently signed a new partnership agreement with Meta, who will become UFC's first-ever Official Fan Technology Partner. The deal is also a naming rights agreement which will...
Deepti Sharma partners with Ghar Soaps for new campaign
Experienced Indian all-rounder Deepti Sharma has teamed up with personal care brand, Ghar Soaps, joining the brand as the face of their upcoming campaigns. Sharma will promote clean, conscious living...
Aston Villa partners with El Gouna Red Sea
Premier League club Aston Villa have announced a new partnership with the El Gouna Red Sea, who will join the English football club as an Official Partner for the rest...
Tennis Australia ropes in realestate.com.au for Australian Open
Tennis Australia has announced a new multi-year partnership with realestate.com.au who will join the Australian Open as their Official Real Estate Partner from the 2026 edition onwards. The deal will...
MS Dhoni announced as ambassador for Pune Grand Tour 2026
Former Indian cricket team captain and multiple World Cup winner, Mahendra Singh Dhoni has been revealed as the Goodwill Ambassador of the Pune Grand Tour 2026, which is India's first-ever...