Aditya Chaudhuri - News Site Editor
Spurs and Paris Baguette team up
New partnership is Asia-focused English Premier League club Tottenham Hotspur has announced a new partnership with South Korean bakery chai Paris Baguette, who will join the club as their Official...
Yuvraj Singh joins Tennis Ball Cricket Premier League (TBCPL 10)
The Tennis Ball Cricket Premier League (TBCPL 10) has roped in Yuvraj Singh as a brand ambassador ahead of its inaugural edition
Mercedes-AMG Petronas Formula One Team partner with Adidas
The Mercedes-AMG Petronas Formula One Team have announced a multi-year partnership with global sportswear giant Adidas.
BWT Alpine Formula One Team join forces with Castore
The BWT Alpine Formula One Team have announced a multi-year partnership with performance sportswear brand Castore.
Formula One extends Belgian Grand Prix deal
Belgian Grand Prix gets long term extension Formula One has announced a long-term extension with the Belgian Grand Prix, which will see the race at Spa-Francorchamps remain on the calendar...
BWF signs partnership with Etihad Airways
The Badminton World Federation (BWF) has partnered with UAE flag carrier Etihad Airways, which thus becomes the Official BWF Global Airline Partner. As per the agreement, Etihad will have presence...
Formula One again joins hands with TAG Heuer
Formula One has once again teamed up with luxury watchmaker TAG Heuer, which will thus return in 2025 as its Official Timekeeper.
Aston Martin Aramco F1 Team partner with Pepperstone
Aston Martin Aramco Formula One Team have announced a long-term partnership with online trading company Pepperstone.
Abhishek Bachchan joins European T20 Premier League (ETPL) as co-owner
The European T20 Premier League (ETPL), set for its first season this year, has gained a new owner in Indian actor Abhishek Bachchan.
Inter Milan joins forces with NTS Sport
Multi-year deal signed for the Italian football club Serie A club Inter Milan have signed a new multi-year partnership agreement with synthetic sports surface provider, NTS Sport. The three-year deal...