Aditya Chaudhuri - News Site Editor Page 2
Serena Williams joins the Heineken 0.0 family to promote padel
Tennis icon Serena Williams has been revealed as the new Global Brand Ambassador of Heineken 0.0 following a new multi-year partnership with the focus around growing padel. Williams will headline...
Red Bull makes big changes to their F1 team's technical leadership group
Austrian Formula One team Red Bull Racing have recently announced a couple of organisational changes within their technical leadership team. The announcement comes shortly after quadruple World Champion Max Verstappen's...
AFC partners with ASPETAR on multi-year deal
The Asian Football Confederation (AFC) has announced a new multi-year partnership with orthopaedic and sports medicine hospital, ASPETAR, who will join the AFC as their Official Medical Partner for all...
Jude Bellingham invests in Birmingham Phoenix
England and Real Madrid footballer Jude Bellingham has acquired a minority shareholding in The Hundred franchise Birmingham Phoenix with Bellingham acquiring 1.2% of the equity – half of this amount...
Suryakumar Yadav revealed as the face of Skechers Cricket footwear range
Indian T20 World Cup winning captain Suryakumar Yadav has been revealed as the face of Skechers' Cricket footwear following a new partnership with the Indian veteran and Skechers. By bringing...
Sony acquires broadcast rights for 20th Asian Games across India
Sony Pictures Networks India (SPNI) has signed a new partnership with the Olympic Council of Asia which sees Sony Sports Network set to broadcast the 20th Asian Games Aichi-Naoya 2026....
Brentford expands Indeed partnership
English football club Brentford have announced a multi-year partnership expansion with job site platform Indeed, who will become the club's new Principal Partner and also the Front-Of-Shirt Partner from the...
Royal Challengers Bengaluru extends Optimum Nutrition deal
Indian Premier League (IPL) franchise Royal Challengers Bengaluru (RCB) have announced a partnership extension with sports nutrition brand Optimum Nutrition with the partnership continuation being announced through a new campaign...
Arshdeep Singh announced as brand ambassador of Doctor's Choice
Indian cricketer Arshdeep Singh has been revealed as the Brand Ambassador of Indian nutrition brand, Doctor's Choice. The partnership announcement comes with the launch of Doctor's Choice's newest product, Protein...
WWE renews Minute Maid partnership
WWE has announced a multi-year partnership renewal with fruit and vegetable juice brand, Minute Maid who will continue on as the Official Juice Partner of the WWE. The partnership extension...