Aditya Chaudhuri - News Site Editor
Juventus signs new partnership with WWE
Italian football club Juventus has announced a new strategic partnership with the American professional wrestling and entertainment company, WWE. The partnership is aimed to develop original experiences, content and activations...
UFC nets multi-year deal with NinjaTrader
The UFC has announced retail futures and trading technology firm NinjaTrader as their Official Futures Trading Partner in the United States of America and Canada following a new multi-year partnership...
FIFA inks new deal with Salesforce ahead of World Cup 2026
Just days ahead of the FIFA World Cup 2026, FIFA has announced a new partnership with cloud-based software company, Salesforce, who will become the Official Tournament Supporter of the FIFA...
Serie A signs new deal with Fastbreak AI
The Serie A has announced a new multi-year partnership with AI-powered sports operations firm, Fastbreak AI. The partnership will see Serie A use Fastbreak AI's software platform to manage fixture...
Aston Martin F1 team partners with Smythson for special motorsport-inspired collection
British Formula One team Aston Martin has announced a new partnership with British manufacturer of luxury goods, Smythson of Bond Street. The partnership will see Aston Martin and Smythson work...
Alpine partners with Pommery
French Formula One team Alpine has announced a new partnership with French champagne brand Maison Pommery & Associés, with the partnership seeing Pommery becoming the Exclusive Champagne Supplier of the...
F1 2026: Barcelona-Catalunya Grand Prix Preview and Predictions
After an eventful race in Monaco where we saw the youngest ever winner in Monaco, the action doesn't stop as the grid heads to Barcelona for the Barcelona-Catalunya Grand Prix....
Serie A renews Street Soccer USA agreement
Serie A has recently announced a long-term partnership renewal of their agreement with non-profit street football organisation, Street Soccer USA. The partnership will see both continue to work together to...
Scotland Football finds new partner in Pepsi
The Scottish Football Association has announced a new five-year partnership agreement with PepsiCo which will see Pepsi MAX become the Official Soft Drinks Partner of the Scottish national men's and...
F1 renews Las Vegas Grand Prix until 2037
Formula One has announced a new 10-year partnership extension with the Las Vegas Grand Prix, Inc., Clark County officials, and the Las Vegas Convention and Visitors Authority (LVCVA), which will...