AC Milan have roped in Snaitech Group’s app for sports and culture, SNAIFUN, as a Premium Partner of their senior men’s team.
The partnership will see SNAIFUN gain presence across San Siro (home of the Milan senior men’s team) during the team’s Serie A and Coppa Italia games, while also working with the Milanese professional football club on fan engagement activities.
Snaitech Group and AC Milan have been partners for over a decade.
Giorgio Furlani, AC Milan CEO, commented:
“This partnership between AC Milan and the Snaitech Group is a solid and special bond that has been going on for over ten years, making it one of the Club’s longest-running and most successful partnerships. We continue this journey together with pride, aware of how the sports industry and football, in particular, are constantly evolving and with a renewed desire to enrich this partnership by putting our fans at its heart.“
Fabio Schiavolin, Snaitech CEO, said:
“We are enthusiastic to celebrate this strong bond that unites our company to the Rossoneri, with whom we share important principles, that sport conveys and represents, actively supporting the spread of sporting practice. Sport has always been at the base of our business model; for us, that also means your relationship with your territory, with the institutions and the sporting associations. The partnership with AC Milan is a source of pride for the Group: born over ten years ago, it has been enriched and consolidated over time through numerous entertainment initiatives aimed at all sports fans.“
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