Aditya Chaudhuri - News Site Editor Page 101
NBA and WNBA renew Dream11 deal
The National Basketball Association (NBA) and Women’s National Basketball Association (WNBA) have announced a multi-year partnership extension agreement with Indian fantasy sports platform Dream11. The renewal will see Dream11 continue...
BWT Alpine F1 Team partner with Microsoft to launch STEM programme
BWT Alpine F1 Team have partnered with Microsoft to launch the "Race into STEM Programme, a global initiative aimed at inspiring young women to pursue their passions and create a pathway...
AFC Bournemouth announce Asset Alliance partnership
AFC Bournemouth have signed a new partnership agreement with commercial vehicle leasing company Asset Alliance Group, which comes on board as an Official Partner of the club. The partnership will...
Argentine Football Association ropes in American Express as Global Sponsor
The Argentine Football Association (AFA) has roped it American Express (or Amex) American Express as a a Global Sponsor. The expanded deal, set to run until 2026, covers the men's,...
Serie A gets new title sponsor
Italian energy company Eni's mobility transformation subsidiary Enilive has been announced as the new title sponsor of the Serie A. The multi-year partnership agreement will see Enilive hold the title...
Visa Cash App RB F1 Team partner with Hugo Boss
Visa Cash App RB F1 Team (VCARB), the side previously known as AlphaTauri, have announced a partnership agreement with German luxury fashion company Hugo Boss, which comes on board as...
Real Madrid CF partner with AJE Group
Real Madrid CF have signed a regional sponsorship agreement with Peruvian beverage company AJE Group. The partnership will see AJE Group's energy drink Volt become the Spanish professional football club's...
McLaren Racing team up with Optimum Nutrition
McLaren Racing have roped in global sports nutrition brand Optimum Nutrition as their Official Sports Nutrition Partner on a multi-year deal. The partnership will see Optimum Nutrition support the British...
Jill Scott, Virgil van Dijk star in latest Heineken campaign
Heineken has partnered with its brand ambassador, Liverpool FC and Netherlands men's national team star Virgil van Dijk, for its latest campaign titled "Cheers To The Real Hardcore Fans". Van...
FedEx becomes title sponsor of Open de France
Global courier service FedEx has acquired the title sponsorship rights of the Open de France, which is the oldest national open golf tournament in mainland Europe. As per the agreement,...