Aditya Chaudhuri - News Site Editor Page 131
Red Bull Racing extend TAG Heuer deal
Red Bull Racing have announced a partnership extension with Swiss luxury watch brand TAG Heuer. The partnership, which kicked off in 2015, was last renewed in 2021 and was set...
FIA teams up with Viator
The Fédération Internationale de l'Automobile (FIA) has announced a new partnership with experiences marketplace Viator, as a Global Partner of FIA's One Road Programme. One-Road is a FIA-led loyalty programme....
Alsco Uniforms continues partnership spree with Orlando Magic
NBA team Orlando Magic has announced a new partnership with rental laundry service provider Alsco Uniforms, who are joining as an Official Team Partner. The partnership will see Alsco Uniforms...
Manchester United FC sign WOW HYDRATE deal
Sports and fitness drink brand WOW HYDRATE has signed a multi-year partnership agreement with Manchester United Football Club (MUFC), becoming their Official Sports Hydration Partner in the process. As per...
McLaren Shadow teams up with NEOM
McLaren Racing has announced a new partnership with Saudi eco-city project NEOM, who have been roped in as the Official Principal Partner of the McLaren Shadow F1 esports team. NEOM...
Inter Milan announce Qatar Airways partnership
Football Club Internazionale Milano, commonly referred to as Inter Milan, have announced a partnership agreement with the flag carrier of Qatar, Qatar Airways, which has thus become the Italian professional...
Formula E extends Eclat Media Group partnership
Formula E has signed a partnership extension with the Eclat Media Group, further extending their broadcast partnership. The partnership extension will see the Formula E series be broadcasted across select...
Formula E set to return to India in 2024
After the Hyderabad race in 2023, the FIA World Motor Sport Council has given the greenlight for the race to be hosted in India once again in 2024. Along with...
Fortnite gets a Lewis Hamilton twist
Epic Games' popular video game Fortnite has a new interesting crossover as Formula One icon Lewis Hamilton joins their Icon Series skin collection. Hamilton was revealed in the trailer which...
Formula E teams up with Hackett London
British clothing brand Hackett London has announced a new partnership with Formula E, joining as the Official Apparel Provider for the Formula E World Championship S10. Hackett Sport, which was...