Aditya Chaudhuri - News Site Editor Page 18
Aston Villa FC partner with El Gouna Red Sea
Aston Villa FC have roped in El Gouna Red Sea, an Egyptian coastal town, as an Official Partner for the rest of the 2025/26 season.
Gujarat Giants join forces with Everyuth Naturals
The Gujarat Giants (GG) have announced a partnership with Everyuth Naturals, a Zydus Wellness-owned skincare brand.
The All England Lawn Tennis Club announces long-term renewal with IBM
The All England Lawn Tennis Club have announced a long-term renewal of their long standing partnership with global technology company IBM. The renewal will see IBM continue on as the...
New Zealand tour of India 2026 | 1st ODI | Preview and Predictions
Here, we present our preview and predictions for the first ODI of the 2026 New Zealand tour of India. Written by Aditya Chaudhuri.
NBA joins forces STARTRADER
The National Basketball Association (NBA) has announced a new partnership with global broker, STARTRADER, who will join the league as an Official Partner. The deal will see STARTRADER have branding...
Harmanpreet Kaur joins the Shyam Steel family
Indian World Cup winning captain Harmanpreet Kaur has been revealed as the brand ambassador of producer and manufacturer of TMT bars, Shyam Steel. Kaur will headline Shyam Steel's Apna Ghar...
Australian Open 2026 finds new partner in DiDi
Tennis Australia has announced a partnership with rideshare platform DiDi, bringing it on board as the Official Rideshare Partner of the Australian Open for its 2026 edition. The deal will...
Australian Open joins forces with Lipton Ice Tea
Tennis Australia has announced a partnership with Lipton Ice Tea, bringing it on board as the Official Ice Tea of the 2026 Australian Open.
Lotto brings teams up with Sania Mirza once again
Italian sportswear brand Lotto has announced that Indian tennis legend Sania Mirza will join the brand as a Brand Ambassador and also their Chief Advisor for women's sport. As brand...
Liverpool signs long-term deal with Old School
Premier League giants Liverpool have announced a new five-year partnership with South African leisurewear brand, Old School, who will become the club's first-ever Retail Partner in South Africa. Joining as...