Aditya Chaudhuri - News Site Editor Page 209
Red Bull announce Rokt deal
A global leader in ecommerce technology, Rokt has been roped in by Austrian Formula One team Red Bull Racing as an Official Team Partner. Rokt and Red Bull will work...
Ford announces Red Bull partnership for F1 return
After making the announcement regarding its return to Formula One, Ford has also officially announced that it will be partnering with Red Bull when it returns to the sport in...
Ford announces Formula One return
American automotive company Ford has announced its return to Formula One. Ford has stated that it will be returning to the sport in 2026, when the new engine regulations are...
Hyderabad E-Prix nets GMR partnership
Indian multinational conglomerate GMR Group has been announced as an Associate Partner of the upcoming Greenko Hyderabad E-Prix. The Greenko Hyderabad E-Prix, the first-ever Formula E race to be held...
SBI partners with Hyderabad E-Prix
The Greenko Hyderabad E-Prix have announced State Bank Of India as the Official Banking Partner of the Formula E event which will be held in Hyderabad on February 11, 2023. By joining on board as a sponsor for India's first ever Formula E race, SBI joins the likes of Red FM Telugu - the Exclusive Radio Partner, Emaar and Reliance Jio - Official Race Partners, who have been recently roped in as partners for the event. Energy transition and decarbonisation firm Greenko will serve as the Title Partner of the race with the race being renamed as the Greenko Hyderabad E-Prix. The Greenko Hyderabad E-Prix will be the first ever Formula E race to be held in India and will be the fourth race of the ongoing Formula E 2023 season.
Léna Bühler announced as first-ever F1 Academy driver
Swiss motor-race driver Léna Bühler has been announced as the first-ever driver of the upcoming F1 Academy. Bühler will drive for ART Grand Prix in the F1 Academy's inaugural season....
AlphaTauri ink new partnership with PKN ORLEN
Italian Formula One team Scuderia AlphaTauri have announced a new multi-year partnership with global oil and gas company PKN ORLEN. The multi-year deal will see PKN ORLEN join the team as a Principal Partner. The partnership will see PKN ORLEN have their branding present on a host of team assets as well as the AlphaTauri race car, on the rear wing and even on the driver apparel. Prior to joining AlphaTauri as a Principal Partner, PKN ORLEN were the Title Partners for Swiss team Alfa Romeo. Daniel Obajtek, CEO of PKN ORLEN, commented, "ORLEN Group is Central Europe’s most significant multi-utility concern, serving more than 100 million customers. Global brand recognition is essential to achieve our strategic goals. Nearly half of the Group’s revenues come from sales abroad. That is why we consistently focus on sport sponsorship, a cornerstone of our presence in the most prestigious racing series. With Formula 1’s exposure, we reach hundreds of millions of fans worldwide and have built a consistent marketing strategy in Poland and abroad for years. We will continue to leverage the vast potential of the sport with our new cooperation with Scuderia AlphaTauri.”
ICC extends Sky Sports deal
Sky Sports has inked a long-term partnership with the International Cricket Council (ICC) which will see Sky broadcast all World Cup matches in the UK and Ireland till 2031. The eight year partnership which sees Sky retain the ICC broadcast and digital rights for both men's and women's events, will get underway from 2024. ICC recently has seen record viewership in the UK with the ICC Men's Cricket World Cup 2019 recording a stunning 8.8 million viewers, which is the highest ever UK television viewership number. Geoff Allardice, Chief Executive, ICC, commented, "We are delighted to partner with Sky Sports until 2031 as the home of ICC cricket in the UK and Ireland. For the first time, the partnership will be a direct relationship with Sky Sports which gives us some exciting opportunities for innovative collaborations.I am confident this partnership can support our long-term ambition to attract more players and more fans to the game."
ESL announces launch of virtual racing league ESL R1
Games publisher Competition Company and ESL have announced a new partnership, which will see the launch of the new virtual racing platform. The partnership will see the launch of the...
Channel 4 and IMG extend partnership
Sports, events and media firm IMG has renewed its partnership with Channel 4. The two-year extension will see Channel 4 continue to broadcast the England men’s national football team's UEFA...