Aditya Chaudhuri - News Site Editor Page 209
Esports now officially recognised as a sport in India — Industry reactions
The Government of India (GoI) has given esports recognition as an official sport in the country, making it part of multi-sports events. Esports will now be a part of the...
Virat Kohli headlines new Shyam Steel TVC
TMT bar producer Shyam Steel has launched a new television commercial (TVC), which features Indian cricketer Virat Kohli and Bollywood actress Anushka Sharma. The commercial, which has been developed by...
Viacom18 Sports teams up with Tata Open Maharashtra
Viacom18 Sports will be the Official Broadcast Partner of the fifth edition of Tata Open Maharashtra, India’s premier tennis tournament. Fans can catch all the action from the main draw...
Zee partners with Shah Rukh Khan for DP World International League T20
Media and entertainment firm Zee Entertainment Enterprises Ltd has released a new ad film featuring Bollywood legend Shah Rukh Khan to promote the upcoming DP World International League T20. https://www.youtube.com/watch?v=g_D-Fwkmk_0...
Fans to return to Tata Open Maharashtra
The action at the Tata Open Maharashtra will unfold amid fans’ cheers, as the spectators will be back in the stands during the fifth edition of south Asia’s only ATP...
ESL Pro League updates format
ESL has announced a host of changes to its CS:GO tournament, the ESL Pro League. ESL has stated that these changes have been made with the aim of "ensuring a...
IPL 2023: Most expensive acquisitions
The IPL 2023 auction is over. The action-packed event saw the most expensive buy in the history of the league take place as the Punjab Kings signed young British all-rounder...
Andrés Iniesta teams up with <em>CAPTAIN TSUBASA</em> -<em>RIVALS</em>-
Spanish footballer Andrés Iniesta has been roped in as a brand ambassador of new blockchain game CAPTAIN TSUBASA -RIVALS-. The partnership will see the Spaniard team up with game development...
FaZe Clan partners with OVO
American esports organisation FaZe Clan has announced a new partnership with Canadian media and lifestyle firm OVO (October's Very Own). The lifestyle brand, owned by music artist Drake, will collaborate...
Gujarat Titans ink Bisleri partnership
Defending Indian Premier League (IPL) champions, the Gujarat Titans, have announced a new partnership with packaged drinking water brand Bisleri. The three-year deal will see Bisleri join as the Titans'...