Aditya Chaudhuri - News Site Editor Page 214
CAF ropes in Unilever as AFCON partner
The Confederation of African Football (CAF) has signed a new partnership with British consumer goods company Unilever, which thus becomes the Exclusive Personal Care and Consumer Goods Partner for the...
International Hockey Federation (FIH) inks BBC agreement
The International Hockey Federation (FIH) has signed a media rights deal with the British Broadcasting Corporation (BBC) for the upcoming FIH Hockey Olympic Qualifiers. The partnership will see the BBC...
Haas F1 part ways with Guenther Steiner
MoneyGram Haas F1 Team have announced that Guenther Steiner has left his role as Team Principal with immediate effect. He has been replaced by Ayao Komatsu. Komatsu, who has...
Dream11 partners with SA20
The Betway SA20 has roped in fantasy sports platform Dream11 as the Official Fantasy Sports Partner for the second season, which gets underway from January 10, 2024. SA20 hopes to...
McLaren Racing ink Alpinestars partnership
McLaren Racing have announced a partnership agreement with professional racing products manufacturer Alpinestars, which thus comes on board as their Official Partner for Technical Clothing. Alpinestars, as per the deal,...
Viacom18 and International Hockey Federation (FIH) sign exclusive media rights agreement
The International Hockey Federation (FIH) has signed a new exclusive media rights agreement with Indian broadcaster Viacom18. The four-year partnership, set to run from 2023 to 2027, will include all...
Nike signs new deal with International Hockey Federation (FIH)
Nike and the International Hockey Federation (FIH) have signed a four-year deal, which will see the former provide equipment to the latter's umpires and officials. Nike provided equipment at the...
BCCI lands Campa Cola and Atomberg Technologies for 2024–26 home season
The Board of Control for Cricket in India (BCCI) has announced new partnerships with Campa Cola and Atomberg Technologies, both of which have come on board as Official Partners of...
Iga Swiatek joins hands with Lego
WTA No.1 Iga Swiatek has revealed that she is the new face of toy manufacturer Lego in her home country, Poland. The four-time major singles winner has been a long-time...
Australian Open and Bondi Sands renew partnership
Suncare brand Bondi Sands and the Australian Open (AO) have extended their partnership till 2027, which will see Bondi Sands continue on as the Official Sunscreen Partner of the Grand...