Aditya Chaudhuri - News Site Editor Page 350
Verstappen leads Red Bull 1-2 as Leclerc suffers retirement
Reigning World Champion Max Verstappen secured back-to-back wins as he took home his 24th career victory at the venue where he had scored his maiden win six seasons ago. Verstappen...
Ravi Shastri headlines new CRED advertisement
CRED's latest ad named 'Play it Different' has Shastri at his hilarious and witty best. The ad starts off with Shastri as a coach, giving his team a pep-talk but this one is with a twist. Paroding Shah Rukh Khan's '70 minute' speech from Chak De! India, Shastri tells his team that they have only 70 minutes left to make the most of the happy hours at the club. Shastri is shown asking his players to keep their focus on the ball, but a twist shows it's a game of beer pong. The next scene shows Shastri at a press conference and when asked whether he would be partying later on, he sarcastically answers with a blunt no before smirking while his team bursts out laughing beside him. Shastri also shows his flirtatious side, where he tells a lady at the bar, 'I used to be a batsman, but for you I can be a keeper.' There is another clip of him roasting a journalist, where when asked what he hates about modern cricket, Shastri quips back 'Talking to journalists.' Shastri is also seen at a pharmacy with a glass with ice, which he places on the pharmacy counter and says '2 cough syrups, on the rocks.'
McLaren expand SunGod partnership
McLaren Racing have expanded their partnership with eyewear brand SunGod, which will see the latter become the Official Fan Eyewear licensee of the McLaren Formula One team and the McLaren...
ATP removes Wimbledon ranking points
The Association of Tennis Professionals (ATP) has announced that it will be taking away the ranking points from the Wimbledon this year following Wimbledon's decision to ban Russian and Belarusian...
Bundesliga signs triple NFT partnership
The German Football League (DFL) has awarded licences worth more than US$179m for stickers, trading cards and NFTs to three companies: OneFootball, Sorare and Topps, which is a 208% increase from their previous deals. From the 2023/24 season, OneFootball will serve as an Official Partner of the Bundesliga and gain the rights to create digital trading cards and video moments NFTs, which could be collected, traded and sold on their Aera marketplace. Sorare will gain exclusive rights to use NFTs based on the Bundesliga players in a fantasy game, while Topps will have the rights to create physical digital stickers and trading card game and NFT equivalents of the same. All of the NFT-based agreements will last till the end of the 2024/25 season, while Topps’ physical stickers deal will last until the end of the 2028/29 season.
Liverpool partner with Extreme Networks
Premier League giants Liverpool have inked a new partnership with cloud-enabled networking brand Extreme Networks. The multi-year partnership will see Extreme Networks serve as the club’s Official Wi-Fi network solutions...
McDonald’s India teams up with Punjab Kings
Indian Premier League team Punjab Kings have announced a new partnership with McDonald's India - North and East. The partnership will see McDonald's launch a special 'Punjab Kings Meal' made...
Serie A inks WSC Sports deal
Serie A, Italy's premier football league, has announced a new partnership with global AI-driven sports video technology firm WSC Sports. The deal will see WSC Sports work on creating real-time...
Singapore Airlines extends F1 partnership
Singapore Airlines have announced an extension of their sponsorship agreement with Formula One's Singapore Grand Prix. The new three year deal sees Singapore Airlines continue as the title sponsor of the race till 2024. Singapore Airlines had initially partnered with the Singapore Grand Prix in 2014 on a four year deal and it was extended for a further two years in 2018 and 2020. Lee Lik Hsin, SIA Executive Vice President Commercial, commented, "This year’s highly anticipated Formula One Singapore Grand Prix will be an important milestone for Singapore, marking the return of a major international sporting event to the city after a two-year disruption due to the pandemic. The race will be warmly welcomed by Singapore residents and visitors alike, and will enhance our reputation as a global city. 'SIA’s extension of its title sponsorship signals our continued support for both tourism and sports, complements the expansion of our global network, and will bolster Singapore’s recovery as a key international air hub.”
BKT renews LaLiga partnership
Mumbai-headquartered tyre manufacturing firm Balkrishna Industries Limited (BKT) has extended its global sponsorship agreement with Spanish football league LaLiga for a further three years. The new deal is set to...