Aditya Chaudhuri - News Site Editor Page 364
Cadbury Bournvita releases 'Tayyari Jeet Ki' campaign
Cadbury Bournvita, Mondelez India's nutrition brand, has unveiled a four-minute short film titled, 'The Boy Who Failed' as part of their 'Tayyari Jeet Ki' campaign. The short film showcases a family of three, a mother and her son and daughter, who return from a district-level badminton competition. The young son returns home dejected and filled with rage after evidently losing in the tournament and even though his elder sister tries to persuade him to come and practise the following day, the young boy keeps to himself and remains in his room. The mother takes the daughter for practice and the young boy looks at his mother and daughter practising and slowly regains the confidence to pick up his racquet once again. The film ends with the young boy once again returning to the court and having the courage to accept his failure and learn from it. The film ends with the message that 'there is a big difference between failing and accepting one is failure.' The film talks about how failure is one of the most important teachers on the path to success and how one must not give up due to failure but learn from it and keep moving on. The campaign will see Cadbury Bournvita also rope in athletes such as Hima Das, Ashish Kumar Chaudhary and Anahat Singh and will be showcasing their 'fighting spirit' in their upcoming adverts. The athletes will also use their social media handles to share inspiring stories about overcoming failure and learning from it, as part of the campaign.
Kajaria Ceramic inks partnership with Zimbabwe Cricket
Kajaria Ceramics, ceramic floor tile and wall manufacturing firm has been roped as the Title Sponsor of the India tour of Zimbabwe 2022. The partnership will see Kajaria Ceramic gain on-ground branding via billboards and also on-air branding during the matches on television. Givemore Makoni, Managing Director, Zimbabwe Cricket, stated, "We are thrilled to welcome Kajaria Ceramics as the title sponsors of this series. High-profile contests like these are important for cricket in Zimbabwe to flourish and for the world to witness the talent and the entertainment our superb team has to offer, and we are glad to be receiving support from brands such as Kajaria, enabling us to put on a spectacular event here in Harare.”
DJ Zedd announces partnership with HyperX
HP Inc's gaming peripherals brand and leading esports and gaming brand HyperX has roped in songwriter, record producer and DJ Zedd as the brand's ambassador. The agreement will see HyperX serve as Zedd's Official Gaming Audio and Gaming Microphone Supplier. Zedd will also work with HyperX to design and promote various product offerings which will include custom and limited edition headsets and peripherals. Zedd and HyperX will also work on creating exclusive fan content and work on other promotional platforms. Zedd, spoke about the partnership, stating, "HyperX has supported my passion for gaming since we first connected via Twitter, several years ago. Their products are a major part of my gaming lifestyle and I am grateful for the ongoing support. I’m eager to kick off our collaboration, which dives much deeper than a typical partnership.”
Parimatch News inks partnership with Chennaiyin FC
Parimatch News, the sports, e-sports and entertainment outlet, has been announced as the Principal Sponsor of Hero Indian Super League club Chennaiyin FC, ahead of the 2022-23 season. PMI, a service company engaged in the development and implementation of the expansion strategy for Parimatch News brand, announced the new initiation and is all set to witness the ascent of the football sector in the country. The new deal will see Parimatch News take another step towards investing in sports beyond cricket. It’s part of the company’s strategy to expand its presence in India, by helping raise the profile of football and alongside ensuring that talent can grow from the grassroots up.
US Open announces partnership with Cadillac
Cadillac joins as Official Vehicle of the US Open The United States Tennis Association (USTA) have netted a new partnership with Cadillac. The new multi-year partnership will see the luxury...
Women's IPL set for March 2023 debut
BCCI reported to have finalised window for women's IPL The inaugural edition of the women's IPL is all set to be launched in March 2023 as BCCI is reported to...
PokerStars announces special partnership with Red Bull Racing
Red Bull and PokerStars to team up for the Brazilian Grand Prix Leading global online gambling and entertainment firm PokerStars will partner with Red Bull Racing for a unique fan...
Erling Haaland inks deal with Viaplay
Halaand joins as firm's spokesman Manchester City's Norwegian striker Erling Haaland has inked a long-term partnership with Nordic streamer Viaplay. The partnership will also see Haaland feature in the exclusive...
Rishabh Pant announced as Uttarakhand brand ambassador
Wicket-keeper batsman hails from Roorkee, Uttarakhand Indian wicket-keeper and Delhi Capital captain, Rishabh Pant, has been announced as the brand ambassador of Uttarakhand by the state's Chief Minister, Pushkar Singh...
Nissan teams up with NBA
Japanese car manufacturer, Nissan, has inked a new sponsorship agreement with National Basketball Association (NBA) for Golden State Warriors and Washington Wizards' pre-season games. Nissan will serve as the co-presenting partner for the NBA Japan Games 2022. The sponsorship deal will see Nissan gain in-venue and on-court advertising during the two team's pre-season games in Japan. Additionally there will also be various fan activations, unique fan experiences heading into the games, which will be held on September 30 and October 2. Nissan will also host various campaigns which will include sweepstakes and ticket giveaways.