Aditya Chaudhuri - News Site Editor Page 70
Inter Milan renew and expand BPER Banca deal
Inter Milan have announced a partnership renewal and expansion with BPER Banca, which serves as their Official Banking Partner.
Leicester City FC sign partnership with BC.GAME
Leicester City Football Club (LCFC) have signed a multi-year partnership agreement with online gaming platform BC.GAME.
Tennis Australia signs new deal with Veritone
Tennis Australia, the governing body of tennis in Australia, has announced a multi-year content licensing partnership agreement with Veritone.
Crystal Palace FC ink deal with TEN
Crystal Palace Football Club (CPFC) have signed a three-year partnership agreement with energy transport company TEN.
PV Sindhu: Endorsements | Investments
Pusarla Venkata Sindhu is one of the most recognised names in India. Having won gold at the 2019 World Championship and having become the first Indian female athlete to win two individual medals at the Olympics, worldwide success has made the badminton player hailing from Hyderabad a sporting icon in the country. Sindhu had a career-high ranking of world no. 2 in 2017, and recently won gold at 2022 Commonwealth Games. Aside from her on-court heroics, Sindhu is also one of the highest-paid female athletes, as reported by Forbes. With Sindhu being a brand magnet, here we take a look at the shuttler’s endorsement deals over the years. Biryani By Kilo - Biryani By Kilo (BBK), a food start-up run by Gurugram-based Sky Gate Hospitality Pvt. Ltd., announced acer shuttler, PV Sindhu, as its first-ever brand ambassador in January 2023. Sindhu will be seen face as the face of the brand, with their association considered more meaningful since the shuttler was born and brought up in Hyderabad according to the brand. Talking about their association, Sindhu said, “I am happy to be associated with Biryani By Kilo(BBK) as I have always been fond of their biryani, kebabs and curries. The brand is a pioneer in delivering fresh handi biryanis, dum-cooked especially for each individual order. I look forward to a fruitful partnership with the brand.”
Tilak Varma partners with eBikeGo
Indian professional cricketer Tilak Varma has joined electric mobility solutions provider eBikeGo as a brand ambassador.
PV Sindhu becomes Hoop brand ambassador and investor
Health company Hoop has roped in Indian star badminton athlete PV Sindhu as an investor and brand ambassador.
AB de Villiers joins forces with Supply6
Bengaluru-based nutrition brand Supply6 has roped in former South African cricketer AB de Villiers as an investor and brand ambassador.
MoneyGram Haas F1 Team sign Ollie Bearman
MoneyGram Haas F1 Team have announced that Ferrari Academy driver Ollie Bearman will be joining them on a multi-year deal.
Chelsea FC sign new agreement with Three
Chelsea Football Club have announced British telecom company Three as the Principal Partner of their women's team.