BCCI ropes in multiple new partners for IPL 2024
The Board of Control for Cricket in India (BCCI) has announced four new partners ahead of the 2024 Indian Premier League (IPL) season. My11Circle, Angel One, RuPay, and CEAT join...
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Mumbai Indians team up with NIC Ice Cream
The Mumbai Indians (MI) have roped in NIC Ice Cream as an Official Partner of their men's team for the 2024 Indian Premier League (IPL) season. Through the partnership with...
Royal Challengers Bengaluru partner with ConfirmTkt for IPL 2024
The Royal Challengers Bengaluru (RCB) have announced a partnership agreement with online train utility and ticketing platform ConfirmTkt. The partnership will see ConfirmTkt serve as the Official Train Ticketing Partner...
SunRisers Hyderabad announce Centuary Mattress deal ahead of IPL 2024
The SunRisers Hyderabad (SRH) have roped in Indian sleeping solutions company Centuary Mattress as their Official Sleep Sponsor ahead of the upcoming Indian Premier League (IPL) season. The partnership will...
Trade Fantasy Game ropes in Deepak Chahar and Aakash Chopra for "Karo Level Up" campaign
Trade Fantasy Game (TFG), a fantasy platform co-founded by Indian professional cricketer Deepak Chahar and his wife and tech media expert, Jaya Chahar, has unveiled the "Karo Level Up" ad...
Bangladesh Cricket Board announces Coca-Cola partnership
The Bangladesh Cricket Board (BCB) has announced a multi-year partnership agreement with global non-alcoholic beverage giant Coca-Cola. The partnership, having officially come into effect on March 1, 2024, and set...
Delhi Capitals team up with Hero FinCorp
The Delhi Capitals (DC) have announced a multi-year partnership agreement with Hero FinCorp. The partnership aligns with the non-banking financial company's vision of "providing windows of opportunity" to the Indian...
Rajasthan Royals renew Schneider Electric partnership
The Rajasthan Royals (RR) have extended their partnership agreement with Schneider Electric, which will thus continue on as their Official Sustainability Partner for a third consecutive season. The partnership aims...
Lucknow Super Giants (LSG) Sponsors 2024
This article contains information regarding the organisations enjoying a strong branding presence across Indian Premier League (IPL) franchise Lucknow Super Giants' (LSG) physical and digital assets as their official sponsors...
Rajasthan Royals and BookMyShow team up for IPL 2024
The Rajasthan Royals (RR) have confirmed that BookMyShow will remain their Official Ticketing Partner for the upcoming Indian Premier League (IPL) season. The inaugural IPL champions have have maintained a...
RCB unveil new name and logo ahead of IPL 2024
RCB captains Faf du Plessis and Smriti Mandhana, alongside star batter Virat Kohli, were at the "RCB Unbox 2024" event held at the M Chinnaswamy Stadium in Bengaluru, where they...
Lucknow Super Giants team up with BookMyShow for IPL 2024
The Lucknow Super Giants (LSG) have announced a partnership agreement with BookMyShow, roping it in as their Exclusive Ticketing Partner ahead of the 2024 Indian Premier League (IPL) season. As...
Kolkata Knight Riders (KKR) Sponsors 2024
This article contains information regarding the organisations enjoying a strong branding presence across Indian Premier League (IPL) franchise Kolkata Knight Riders' (KKR) physical and digital assets as their official sponsors...
Major League Cricket announces Cognizant partnership
Major League Cricket (MLC) has roped in American multinational IT services and consulting firm Cognizant as its Official Title Sponsor on a long-term deal. The partnership reaffirms MLC’s commitment to...
Rajasthan Royals (RR) Sponsors 2024
This article contains information regarding the organisations enjoying a strong branding presence across Indian Premier League (IPL) franchise Rajasthan Royals' (RR) physical and digital assets as their official sponsors and...
Dream11 partners with Punjab Kings
The Punjab Kings (PBKS) have roped in Indian fantasy gaming platform Dream11 as their title sponsor for the 2024 Indian Premier League (IPL) season. As part of the agreement, the...
ECB announces Travel Places partnership
The England and Wales Cricket Board (ECB) has roped in Travel Places as its Global Corporate Travel Partner. As per the partnership agreement, the sports and media industry travel specialist...
Joy Personal Care-KKR partnership gets Shah Rukh Khan boost
Joy Personal Care has roped in Bollywood superstar Shah Rukh Khan as a brand ambassador for its "face wash" category as part of its multi-year agreement with Khan's Indian Premier...
Chennai Super Kings (CSK) Sponsors 2024
This article contains information regarding the organisations enjoying a strong branding presence across Indian Premier League (IPL) franchise Chennai Super Kings’ (CSK) physical and digital assets as their official sponsors...
Worcestershire County Cricket Club announce DRPG partnership
Worcestershire County Cricket Club (WCCC) have signed a partnership agreement with global creative agency DRPG, which thus becomes their Official Season Preview and Kit Launch Show Partner. The partnership, in...
Punjab Kings (PBKS) Sponsors 2024
This article contains information regarding the organisations enjoying a strong branding presence across Indian Premier League (IPL) franchise Punjab Kings’ (PBKS) physical and digital assets as their official sponsors and...
Ruturaj Gaikwad partners with Amrutanjan Electro+
Indian healthcare brand Amrutanjan has roped in Indian professional cricketer Ruturaj Gaikwad as a brand ambassador for its "Electro+" electrolyte beverage. Amrutanjan Healthcare is also known for its balms and...
Top 5 overseas bowlers to watch in IPL 2024
Here’s our list of the top five overseas bowlers to look out for in the 2024 Indian Premier League (IPL) season. Mitchell Starc Australian fast bowler Mitchell Starc was the...
Melbourne Cricket Club team up with Evolv Technology
The Melbourne Cricket Club have announced a partnership agreement with security tech company Evolv Technology. This first-of-its-kind agreement will see the Waltham, Massachusetts–based company deploy its "Evolv Express" detection screening...
Top 5 all-rounders to watch in IPL 2024
Here’s our list of the top five all-rounders to look out for in the 2024 Indian Premier League (IPL) season. Also read: 7 Things To Look Forward To: IPL 2024...
Punjab Kings partner with KENT for IPL 2024
The Punjab Kings (PBKS) have roped in healthcare products manufacturer KENT as their Principal Sponsor ahead of the 2024 Indian Premier League (IPL) season. As per the agreement, KENT will...
Top 5 overseas batters to watch in IPL 2024
Here’s our list of the top five overseas batters to look forward to in the 2024 Indian Premier League (IPL) season. David Miller There aren’t too many batters as explosive...
Gujarat Titans announce partnership with Elemnt Sports Science
The Gujarat Titans (GT) have announced a partnership agreement with sports skincare company Elemnt Sports Science, which comes on board as the team's Official Merchandise Partner ahead of the 2024...
Things to look forward to in IPL 2024
With the 17th edition of the Indian Premier League set to kick off in less than a fortnight, here are some things to look forward to this season. #7 Will...
Himachal Pradesh Cricket Association and MeduLance join hands again
The Himachal Pradesh Cricket Association (HPCA) has teamed up with healthcare service provider MeduLance for the fifth and final Test match of the India vs England series in Dharamshala, having...
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