The exclusive broadcast contract between Cricket South Africa (CSA), the country's cricket-governing body, and SuperSport, a pay-television broadcaster based in South Africa, has been renewed. The new broadcasting agreement will...
Sunrisers Hyderabad's official sponsor TCL has renewed their partnership for a fourth time. As part of their partnership with Sunrisers Hyderabad, TCL, the Chinese electronics entity launched an exclusive brand...
Indian professional cricketer Virat Kohli has been announced as a brand ambassador for Indian mattress company Duroflex. Through this collaboration, Duroflex aims to further convey its ongoing commitment to informing...
Center Fruit, one of the key brands of Perfetti Van Melle India (PVMI), has unveiled a new ad called "Mood Ting Tong" featuring Indian senior women's national cricket team captain...
The African division of global fast food company KFC and Cricket South Africa (CSA) have extended their collaboration. Since 2012, KFC Africa has sponsored both CSA teams' T20Is as well...
playR, a sports and lifestyle brand, has partnered with four Indian Premier League (IPL) teams as their Exclusive Global Merchandise Partner. The teams are: the Mumbai Indians (MI), the Chennai...
Five-time Indian Premier League (IPL) champions Mumbai Indians (MI) have announced an extension of their partnership with Indian artificial intelligence (AI) platform Haptik. The MI fan following has increased significantly...
Reebok India, the Indian division of the American fitness footwear and clothing company, recently launched the "I am the new" marketing campaign starring Indian batter Suryakumar Yadav alongside Indian actress Taapsee...
Uber has released the latest campaign for its three-wheeler mobility product: Uber Auto. The "resilient aspirers" campaign has Indian cricketers Yashaswi Jaiswal and T Natarajan starring along with the country's...
Gurugram-based fragrance brand Bella Vita Luxury has been announced as the official scent partner of the Mumbai Indians (MI) and the Royal Challengers Bangalore (RCB). The partnership has been unveiled...
Read all the latest news on Page 70.
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