Formula One teams up with Hot Wheels
Formula One (F1) has signed a multi-year deal with Mattel, Inc, which will see the to parties collaborate to create "F1-themed Hot Wheels", with a one-of-a-kind F1 car set to be released.
F1 Sponsors & Brand Partnerships Page 3
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Formula One (F1) Sponsors 2024
This article contains information about the official sponsors and partners of Formula One (F1) for its 2024 season. Formula one 2024: Global Partners Aramco In March 2020, Formula One signed...
HAAS F1 Team agrees technical partnership with Japanese brand Toyota
MoneyGram HAAS F1 Team has signed a partnership with Toyota Gazoo Racing, the motorsport division of the Japanese manufacturer. The deal ensues Toyota becoming the ‘Official Technical Partner’ of the...
PUMA on-boards Charles Leclerc as Global Brand Ambassador
German multinational sportswear and footwear giant PUMA has signed Scuderia Ferrari driver Charles Leclerc as a global brand ambassador.
Formula One announces long-term LVMH deal
Formula One has announced a ten-year deal with LVMH Moët Hennessy Louis Vuitton, a French multinational holding company and conglomerate.
Mercedes-AMG Petronas F1 Team renew UBS partnership
Mercedes-AMG Petronas F1 Team have announced signing a partnership renewal agreement with financial services company UBS.
Formula One teams up with The LEGO Group
Formula One has announced a partnership with The LEGO Group, which will see the two work together to launch F1-inspired LEGO products.
MoneyGram Haas F1 Team announce one-off partnership with "Metaphor: ReFantazio"
MoneyGram Haas F1 Team have announced a one-race deal with role playing game (RPG) Metaphor: ReFantazio for the 2024 Singapore Grand Prix.
Lenovo extends partnership with Formula One
Global tech giant Lenovo has announced a multi-year partnership renewal agreement with Formula One, which will see it become a Global F1 Partner from next onwards. The deal will also...
Formula One partners with Santander
Formula One has announced a multi-year partnership agreement with Spanish banking giant Santander. More details inside.
