Formula One again joins hands with TAG Heuer
Formula One has once again teamed up with luxury watchmaker TAG Heuer, which will thus return in 2025 as its Official Timekeeper.
F1 Sponsors & Brand Partnerships Page 3
Latest News
Aston Martin Aramco F1 Team partner with Pepperstone
Aston Martin Aramco Formula One Team have announced a long-term partnership with online trading company Pepperstone.
Formula One renews Crypto.com deal
Formula One has announced the extension of its partnership with Crypto.com, which is now set to run until 2030.
VCARB highlight sustainability through partnership with Holy Technologies
Visa Cash App RB Formula One Team (VCARB) have partnered with Holy Technologies to work on a sustainable manufacturing project.
Qatar Investment Authority (QIA) invests in Audi F1 team
The Qatar Investment Authority (QIA) has acquired a minority stake in Audi's Formula One team ahead of their entry to the grid in 2026.
MoneyGram Haas F1 Team announce Mphasis partnership
MoneyGram Haas F1 Team have signed a multi-year deal with Mphasis, an IT solutions provider that specialises in cloud and cognitive services.
Williams Racing team up with Santander
Williams Racing have signed a multi-year partnership agreement with global banking firm Santander, roping it in as an Official Partner.
Formula One extends DO & CO partnership
Formula One has announced a ten-year extension with DO & CO, which will thus remain an Official Supplier of the F1 Paddock Club.
Oracle Red Bull Racing join forces with LEGO Group
Formula One team Red Bull Racing have signed a partnership agreement with global toy company LEGO Group.
Aston Martin Aramco F1 Team partner with Glenfiddich
Aston Martin Aramco Formula One Team have announced a multi-year global partnership with single malt Scotch whisky brand Glenfiddich.
F1 Las Vegas Grand Prix 2024 Review: George Russell wins in Vegas, Max Verstappen seals fourth World Title
Here is how the 2024 F1 Las Vegas Grand Prix went down as Max Verstappen sealed his fourth World Title. Race reviewed by Aditya Chaudhuri.
F1 Las Vegas Grand Prix 2024 Qualifying Review: George Russell takes stunning pole in Las Vegas
Red Bull struggling again as Mercedes step up in Las Vegas It was Mercedes' George Russell putting in a stunning final lap around the streets of Las Vegas to take...
Williams Racing extend Duracell deal
Williams Racing have announced a multi-year extension of their partnership with American global battery manufacturer Duracell.
Williams joins forces with Zoox
Zoox joins as Official Regional Partner British Formula One team Williams Racing have recently announced a new multi-year partnership with autonomous ride-hailing firm Zoox. The partnership will see Zoox become...
Most marketable Formula One drivers in 2024
In this article, we take a look at the most marketable Formula One drivers in 2024. Based on SportsPro's "50 Most Marketable Athletes" list.
Scuderia Ferrari and Chivas Regal team up
Scuderia Ferrari have announced a signing multi-year partnership agreement with Scotch whisky brand Chivas Regal.
Aston Martin Aramco F1 Team sign long-term deal with PUMA
Aston Martin Aramco Formula One Team have announced signing a long-term partnership agreement with global sportswear brand PUMA.
Ferrari joins forces with IBM
Multi-year deal announced Italian Formula One team Ferrari have announced a new multi-year partnership agreement with technology and consulting provider, IBM. The deal will kick off from 1st January 2025...
BWT Alpine F1 Team join forces with Mercedes
BWT Alpine F1 Team have signed a partnership agreement with Mercedes, which will see them use the latter's power units from 2026 onward.
Formula One joins forces with KitKat
Formula One has announced a multi-year partnership with KitKat, roping it in as its Official Chocolate Bar.
Aston Martin signs new Ma'aden deal
Multi-year deal announced British Formula One team Aston Martin have announced a new multi-year global partnership agreement with Saudi Arabian mining firm Ma'aden. The partnership will kick off from the...
McLaren teams up with TDK
British racing brand McLaren Racing have announced a new multi-year partnership agreement with electric solutions firm TDK.
Ferrari extends Shell deal
Shell strengthens long-term partnership Iconic Italian automobile brand Ferrari has announced a partnership extension with Shell, who will support the Scuderia in the Le Mans Hypercar (LMH) programme. Shell will...
Williams renews Gulf Oil deal
Multi-year extension announced Williams Racing have announced a multi-year extension of their partnership with leading manufacturer of oils and lubricants, Gulf Oil International Ltd. Additionally to the Gulf Oil extension,...
Williams renew Kraken partnership
Partnership expanded and extended British Formula One team Williams Racing have announced a partnership extension with crypto platform Kraken, with the partnership being extended and expanded for the Formula One...
Red Bull extend AT&T deal
Formula One team Red Bull Racing have announced a multi-year partnership extension with telecommunications giants AT&T, with the Austrian team also announcing a partnership expansion.
F1 United States Grand Prix 2024 Qualifying Review: Lucky Lando takes a fortunate pole
Russell's late crash denies Verstappen a pole Max Verstappen looked all set to take pole at Austin for the United State Grand Prix 2024 but George Russell's late crash in...
McLaren teams up with T-Mobile
T-Mobile joins as Official Partner British Formula One team McLaren Racing have announced a new United States-focused partnership with T-Mobile, who will join as an Official Partner of the team...
MoneyGram Haas F1 Team join forces with Orion180
MoneyGram Haas F1 Team have announced a multi-year deal with American insurance innovator Orion180.
Formula One teams up with Hot Wheels
Formula One (F1) has signed a multi-year deal with Mattel, Inc, which will see the to parties collaborate to create "F1-themed Hot Wheels", with a one-of-a-kind F1 car set to be released.