Alfa Romeo announce Ferrari Trento partnership
Alfa Romeo have signed a new partnership with Italian sparkling wine brand Ferrari Trento. The Trentino-based winery joins as an Official Partner of the Swiss Formula One team.Founded in 1902...
F1 Sponsors & Brand Partnerships Page 32
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McLaren Racing ink ICE partnership
McLaren Racing have announced a new partnership with data, technology and market infrastructure provider Intercontinental Exchange Inc. (ICE). ICE will join as an Official Partner of the McLaren MX Extreme...
Formula One scores deal with Salesforce
Salesforce has inked a five-year deal with F1. Global leader in customer relationship management (CRM) Salesforce has joined the Formula One family as a Global Partner in a five-year deal....
Red Bull announce BMC Switzerland partnership
BMC Switzerland joins as an Official Partner. Swiss bicycle and cycling products manufacturer BMC Switzerland has announced a multi-year partnership with Austrian Formula One team Red Bull Racing. The partnership...
Alfa Romeo enter the metaverse with Everdome
Formula One team Alfa Romeo have signed a partnership with Everdome, the world's first hyper-realistic metaverse, that will see them work towards providing a digital home for the future of...
Mercedes unveil Eight Sleep partnership
Eight Sleep joins the German Formula One team as an Official Team Supplier.One of the leading first sleep fitness companies, Eight Sleep has been unveiled as an Official Team Supplier...
Alfa Romeo score Ceramica Cielo partnership
Italian interior design brand joins as an Official Partner. Hinwil-based Formula One team Alfa Romeo have announced a new partnership with Italian ceramic manufacturer Ceramica Cielo. Known for its distinctive,...
Formula One nets MSC Cruises partnership
MSC Cruises joins as a Global Partner. Formula One has announced MSC Cruises, one of the world’s largest and fastest growing cruise brands, as a Global and Official Cruise Partner...
<strong>Alfa Romeo sets up Chinese social media channels</strong>
Swiss team to launch three China-based social media channels. Swiss Formula One team Alfa Romeo have announced the launch of three China-based social media channels to venture into the Asian...
Mercedes announce Akkodis partnership
Akkodis unveiled as Official Team Partner. Reigning Formula One champions Mercedes have secured a partnership with Akkodis, the new global technology powerhouse formed by AKKA & Modis. Joining as an...