Indian sports broadcasting entity Sony Pictures Networks India (SPNI) has acquired the exclusive television and digital rights for Formula E following a three-year partnership agreement. The deal will see SPNI...
British motorsports team Williams Racing have announced a licensing partnership agreement with blended whisky producer Coachbuilt Whisky, founded by former Formula One World Champion and Williams Racing driver Jenson Button. ...
Reigning Formula One champions Red Bull Racing, along with their talisman Max Verstappen, have signed a partnership agreement with video game company EA Sports, the developer of the official F1...
McLaren Racing has extended its partnership agreement with gaming tech brand Logitech G, which will thus continue on as the Official Gaming Wheels & Pedals Partner of the McLaren F1...
Luxury private helicopter charter service HeliFlite has been announced as an Official Partner of the 2024 Miami Grand Prix following a partnership agreement. The deal will see HeliFlite provide exclusive...
Formula One (F1), along with the FIA (Fédération Internationale de l'Automobile), has revealed the 2025 FIA Formula One World Championship calendar. The 2025 F1 season will celebrate the 75th anniversary...
Two-time Formula One World Champion Fernando Alonso has signed a multi-year deal with Aston Martin, further extending his stay with the British team. Since joining Aston Martin at the start...
McLaren Formula 1 Team have announced a multi-year partnership agreement with British American Tobacco (BAT), which will thus continue on as the Woking-based British team's Official Principal Partner. As per...
This article contains information regarding Indian motorsports racer Kush Maini's brand endorsement deals. Kush Maini’s brand endorsements— TVS Racing, JK Tyre Motorsport, Omega Seiki Mobility, Mumbai Falcons CURRENT ENDORSEMENTS TVS...
Formula E has announced a multi-year deal with global energy solutions provider Aggreko, which will thus provide its latest sustainable tech to the the racing series to help it achieve...
MoneyGram Haas F1 Team have announced a regional partnership agreement with online marketplace Mercari. The partnership will kick off with the 2024 Japanese Grand Prix and have the Mercari logo featured...
Liberty Media Corporation has announced that it has signed an agreement to acquire Dorna Sports, the exclusive commercial rights holder of the MotoGP World Championship, from Bridgepoint and Canada Pension...
Akshay Gupta, racer and tech founder, has officially inked a deal with Mertens Motorsport for the highly anticipated 2024 Nürburgring Langstrecken-Serie (NLS) season, which will take place at the Nürburgring...
Formula 2 racer Kush Maini has signed a sponsorship agreement with Indian motorsport team TVS Racing. The Indian racer currently competes for Invicta Racing in Formula 2 and is also...
Formula One (F1) has announced a multi-year renewal of its partnership with trading cards and collectables leader Topps. Topps will, therefore, continue on as the Official Licensee of F1 trading...
This article contains information about the organisations enjoying branding presence across the assets of Mercedes-AMG Petronas F1 Team as their official sponsors and partners during the 2024 FIA Formula One World Championship...
Formula One have announced a new multi-year partnership with racing simulator brand Playseat who will be producing exclusive F1 licensed racing products for gamers and sim racers. Emily Prazer, Chief...
Red Bull Racing has expanded their partnership with apparel firm New Era with the latter joining as the Exclusive Headwear and Apparel Partner of Red Bull Sim Racing - Red...
British Formula One team Williams Racing has announced a new partnership with British performance eyewear brand SunGod. The licensing partnership will see SunGod become the team's Official Eyewear Licensee for...
This article contains information about the organisations enjoying branding presence across the assets of BWT Alpine F1 Team as their official sponsors and partners during the 2024 FIA Formula One World...
Red Bull Racing have signed a Title Partnership agreement with Ford Motor Company for the Red Bull Academy Programme ahead of the 2024 F1 Academy season. As per the agreement,...
Formula E has inked a partnership agreement with Google's cloud computing arm, Google Cloud. The multi-year partnership will see Formula E use Google Cloud tech "ranging from scalable cloud infrastructure...
Stake F1 Team Kick Sauber have announced a partnership agreement with transport solutions provider Scania. The deal will see the Swedish company serve as an Official Supplier to the Swiss...
The Lusail International Circuit, which hosts Formula One and MotoGP events, has partnered with the Qatar Tourism Authority, making "Visit Qatar" the Official Tourism Partner of the venue for 2024....
This article contains information about the organisations enjoying branding presence across the assets of Aston Martin Aramco F1 Team as their official sponsors and partners during the 2024 FIA Formula...
Audi has announced a complete takeover of the Sauber F1 team, reaffirming its commitment to Formula One as it gears towards a 2026 entry. The German automaker had announced in...
Oracle Red Bull Racing have announced a partnership extension agreement with software company Ansys. As per the new agreement, the Canonsburg, Pennsylvania-based multinational company will remain an official partner of...
This article contains information about the organisations serving as official sponsors and partners to F1 Academy for its 2024 season. Also read: F1 Academy 2024 calendar out Global Partners Tatuus...
Formula One has signed a multi-year partnership agreement with American fast-food chain McDonald's, which comes on board as a Regional Partner of the racing division in Latin America. The deal...
Oracle Red Bull Racing have signed a partnership extension agreement with British performance sportswear brand Castore. The new deal is reported to be the "largest ever apparel partnership" in terms...
Read all the latest news on Page 16.
