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SAUDIA inks deal with Aston Martin F1

SAUDIA inks deal with Aston Martin F1

The national flag carrier of Saudi Arabia, SAUDIA has been announced as the Official Global Airline Partner of the Aston Martin Formula One team following an agreement between both. As part of the deal, SAUDIA have also launched a new global competition which will give fans an exclusive Aston Martin F1 experience at one of the Grand Prix events to which SAUDIA flies. Khaled Tash, SAUDIA Group Chief Marketing Officer, commented, "We are very excited to expand SAUDIA's strategic sports partnership portfolio and announce our most recent collaboration with such a renowned name in the automotive and motorsport industry. At SAUDIA, we believe in the power of sports to unite people and create a borderless world. Therefore, we have been highly selective in choosing top global sporting teams that share our vision. 'With a passion for driving innovation and sustainability-focused initiatives, we are confident that we have found a natural partner in Aston Martin Aramco Cognizant Formula One Team. Together, we look forward to providing unforgettable experiences for Formula One fans in the Kingdom and beyond throughout the 2023 season."

Scuderia Ferrari have renewed their partnership with yacht company Riva. The partnership extension will see Riva continue on as an Official Sponsor of the team for the 2023 season. The renewal of the deal will also see the yacht brand's logo continue to appear on the Ferrari race car and also on the race helmets of both Ferrari drivers. Alberto Galassi, CEO, Ferretti Group, said, "Number ones understand each other and teaming up comes naturally to them. Riva and Ferrari are so alike in so many ways, from their supreme style and beauty to their striving for perfection in every detail, that when Charles Leclerc and Carlo Sainz Jr. climb out of their racing cars, they choose our magnificent boats to relax and have fun on. 'In Formula 1 I recognise one of the key factors behind Riva’s success – a fierce determination to keep improving the performance and quality of the product. I see this same mindset in Charles and Carlos, and it’s a pleasure for our brand to be associated with their sporting endeavours.”

Ferrari extend Riva partnership

Scuderia Ferrari have renewed their partnership with yacht company Riva. The partnership extension will see Riva continue on as an Official Sponsor of the team for the 2023 season. The renewal of the deal will also see the yacht brand's logo continue to appear on the Ferrari race car and also on the race helmets of both Ferrari drivers. Alberto Galassi, CEO, Ferretti Group, said, "Number ones understand each other and teaming up comes naturally to them. Riva and Ferrari are so alike in so many ways, from their supreme style and beauty to their striving for perfection in every detail, that when Charles Leclerc and Carlo Sainz Jr. climb out of their racing cars, they choose our magnificent boats to relax and have fun on. 'In Formula 1 I recognise one of the key factors behind Riva’s success – a fierce determination to keep improving the performance and quality of the product. I see this same mindset in Charles and Carlos, and it’s a pleasure for our brand to be associated with their sporting endeavours.”

2023 Saudi Arabian Grand Prix: Race predictions

After an action-packed season-opener in Bahrain, racing resumes in Jeddah for the Saudi Arabian Grand Prix.  Round 2 will see champions Red Bull go in as favourites, but it's the...

Las Vegas Grand Prix partners with Switch

Las Vegas Grand Prix partners with Switch

Independent leader in exascale data centre ecosystems, edge data centre designs, industry-leading telecommunications solutions, and next-generation technology innovation, Switch have announced a multi-year partnership with the Las Vegas Grand Prix. The multi-year deal will see the technology infrastructure firm work with the Las Vegas Grand Prix to work towards achieving net zero carbon emissions by 2030. Switch will be serving as an Event Partner of the Las Vegas Grand Prix, which will be making its debut in November, 2023. Pilar Harris, Senior Director of CSR and Government Relations for the FORMULA 1 HEINEKEN SILVER LAS VEGAS GRAND PRIX, commented, "Formula 1 has made it its mission to work towards becoming a net zero global sport, and, as the newest race on the F1 calendar, we wanted to ensure that we were doing our part to support that initiative. By collaborating with a local industry leader, like Switch, we can find ways to establish environmentally conscious practices and operate this event for the ultimate good of the Las Vegas community."

Alfa Romeo extends Edelweiss agreement

Alfa Romeo extend Edelweiss agreement

Swiss Formula One team Alfa Romeo have extended their partnership with air company Edelweiss, which will see the Swiss air firm continue on as the Official Airline Supplier of the...

Formula One extends Liqui Moly partnership

Formula One extends Liqui Moly partnership

German company specialising in oils, lubricants and additives, Liqui Moly have renewed their partnership with Formula One. The extension sees the partnership enter its fifth consecutive year. The partnership extension will see Liqui Moly continue on as an Official Partner and also increase their race weekend presence through physical trackside signage at three race weekends and will have virtual branding at 15 other race weekends. Brandon Snow, Managing Director of Commercial at Formula One, commented, "As we begin the new season, we are delighted that Liqui Moly will be strengthening its commitment to Formula 1. Using digital advertising opportunities demonstrates both long-standing brands’ will to innovate, as we bring fans closer to the greatest racing spectacle on the planet on more race weekends than ever before.” Günter Hiermaier, Managing Director at Liqui Moly, said, "The appeal and excitement surrounding Formula 1 remains unbroken, especially on an international stage. I am therefore all the more delighted that we can once again showcase this sponsorship of the absolute top class to our customers and partners. This is something special that raises the awareness for everyone working with Liqui Moly to improve the foundations for good business. A win-win situation for everyone.”

Staff Staff
McLaren extends New Era partnership

McLaren Racing extend New Era partnership

McLaren Racing have announced a multi-year extension of their partnership with headwear and lifestyle brand New Era. The extension agreement will see New Era become the Official Headwear Partner of...

Red Bull and PokerStars renew partnership

Red Bull and PokerStars renew partnership

Red Bull Racing have extended their partnership with PokerStars, which will see the partnership continue on into a second consecutive year. The renewal will see PokerStars continue to provide the...

Formula One renews ESPN partnership

Formula One renews ESPN partnership

Formula One has renewed its partnership with ESPN following a multi-year extension agreement. The extension will see ESPN continue broadcasting the series in Latin America (excluding Mexico and Brazil) and...

Campos Racing finalises F1 Academy driver line-up with Maite Cáceres

Campos Racing finalise F1 Academy driver line-up with Maite Cáceres

Campos Racing have announced Maite Cáceres as the final driver of their F1 Academy roster, with the 19-year-old Uruguayan set to partner Nerea Martí and Lola Lovinfosse.  Cáceres made her...

Alpine announce new Canel's deal

Alpine announce new Canel's deal

Mexican confectionery Canel’s has announced a new multi-year partnership with French Formula One team Alpine. The partnership will see Canel's continue on as the Official Confectionary Partner of the team....

Aston Martin inks new deal with Velocity Black

Aston Martin ink Velocity Black deal

British Formula One team Aston Martin have roped in Velocity Black as their Official Luxury Lifestyle Partner. Velocity Black is a digital members’ club and luxury concierge that harnesses cutting-edge...

OAKBERRY teams up with Haas

OAKBERRY teams up with Haas

American Formula One team Haas have announced OAKBERRY as their Official Açaí Partner ahead of the 2023 Formula One season. The partnership is aimed at growing the OAKBERRY brand in...

Ferrari signs partnership with VGW

Ferrari signs partnership with VGW

Formula One team Ferrari have announced a multi-year partnership with Virtual Gaming Worlds (VGW), a global technology company that specialises in the creation of cutting-edge online social games. The partnership...

Williams onboards Jumeirah as Team Partner

Williams on-boards Jumeirah as Team Partner

British Formula One team Williams Racing have roped in Jumeirah Hotels & Resorts as an Official Team Partner ahead of the 2023 Formula One season. The global luxury hospitality firm's...

Alfa Romeo announce partnership with Diagnostix

Alfa Romeo announce Diagnostix partnership

Formula One team Alfa Romeo have inked a new partnership agreement with Diagnostix, a leading medtech firm. The agreement will see Diagnostix join as an Official Team Partner of the...

Ferrari and ZCG team up ahead of 2023 Formula One season

Ferrari and ZCG team up ahead of 2023 Formula One season

Formula One team Scuderia Ferrari have roped in ZCG as an Official Team Partner ahead of the 2023 Formula One season. ZCG is an industry leader comprising private markets, asset...

AlphaTauri inks new deal with XMTrading

AlphaTauri ink XMTrading deal

Leading online CFD & FX broker, XMTrading has been announced as the Official FX Trading Partner of Italian Formula One team Scuderia AlphaTauri. The partnership will see the team help XMTrading gain global visibility and brand awareness. Additionally the XMTrading branding will also be present on various prime locations of the AlphaTauri race car and driver race suits. Franz Tost, Team Principal of Scuderia AlphaTauri, commented, "I am pleased to welcome XMTrading to Scuderia AlphaTauri as an official partner ahead of the 2023 Formula 1 season. Our values align well with theirs, as we both have a shared vision of continuous innovation in the pursuit of excellence, and I’m looking forward to working with them.”

FORMULA ONE 2023 SEASON PREDICTIONS

Formula One 2023: Predictions

The 2023 Formula One season is almost upon us. Before the action gets underway, here are some of my predictions for the upcoming season. Verstappen to become three-time World Champion...

Susie Wolff joins as F1 Academy's Managing Director

Susie Wolff announced as Managing Director of F1 Academy

Susie Wolff has been announced as the Managing Director of the F1 Academy. Wolff joins ahead of the inaugural season of the all-female series, which aims to grow, develop and...

Lola Lovinfosse joins Campos Racing for F1 Academy

Lola Lovinfosse joins Campos Racing for F1 Academy

French motor-racer Lola Lovinfosse has been announced as Campos Racing's second driver for the inaugural season of the F1 Academy. Lovinfosse will join Nerea Martí and another yet-to-be-announced driver to...

IMG and Formula One announce partnership

IMG and Formula One announce partnership

IMG and Formula One have announced a new in-ship and in-flight rights agreement, which will see IMG broadcast F1 on its Sport 24 and Sport 24 Extra channels for the...

Alfa Romeo joins forces with R-M

Alfa Romeo join forces with R-M

Swiss Formula One team Alfa Romeo have roped in premium refinish paint brand R-M, with the latter joining as the exclusive technical paint supplier of the team.  Alfa Romeo will...

Spurs announce long-term partnership with Formula One

Tottenham Hotspur announce long-term Formula One partnership

Formula One has signed a new 15-year partnership with Premier League club Tottenham Hotspur. The partnership aims to identify and develop upcoming motor sport talents. The partnership will see the...

mCloud teams up with Mercedes

mCloud teams up with Mercedes

mCloud, a provider of cloud technology solutions which optimise the performance, reliability and sustainability of energy-intensive assets, has signed a new partnership agreement with Formula One team Mercedes, joining on...

Staff Staff
Barcelona circuit to undergo circuit changes

Barcelona circuit to undergo circuit changes

The Circuit de Barcelona-Catalunya will have a new configuration of its layout for the 2023 Spanish Grand Prix. The circuit will not have the chicane in the last two corners...

Staff Staff
Alfa Romeo extend Marelli partnership

Alfa Romeo extend Marelli partnership

Swiss Formula One team Alfa Romeo have extended their partnership with automotive supplier Marelli. The partnership which started in the 2019 season will continue on for the 2023 season. The partnership extension will see the Marelli brand continuing to provide the team with their products and the Marelli logo present on the Alfa Romeo race car, on the top of the chassis. Alessandro Alunni Bravi, Team Representative of Alfa Romeo F1 Team Stake, commented, "We are delighted to continue our partnership with Marelli, a dedicated technology partner of our team for several years. With a long-standing motorsport heritage, experience in racing and an undeniable passion for competition, Marelli’s values are akin to our own. We have been using their products, a guarantee of excellence, for a number of years now, and they are perfectly integrated within our cars. We are looking forward to working with them this season.”

Bahrain Grand Prix Predictions

Bahrain Grand Prix 2023: Race predictions

For almost the entirety of the turbo-hybrid era, it was only one team who dominated the sport. Yes, Ferrari tried a few times with Sebastian Vettel and Red Bull managed to take one title away, but it is clear and by a long distance that Mercedes were the top team between 2014 and 2021. Eight consecutive World Constructors’ Championships and seven consecutive World Drivers’ titles meant Mercedes were the benchmark team of the turbo-hybrid era. But with new regulations kicking in from the 2022 season, and if the previous season was a precursor for things to come, Mercedes will well and truly have a proper title fight on their hands, with not just one but multiple teams vying for the championships. Red Bull already proved their worth in the 2021 season, and defending champions Max Verstappen set the fastest time in pre-season testing, which would definitely hold the Austrian team in good stead. Along with Red Bull, another team that will be fighting for not only podiums but wins should be the Scuderia. After being horribly off the pace in 2020, Ferrari made a commendable comeback in 2021 to regularly be in the hunt for podiums and even took two poles in 2021 through Charles Leclerc. They have been promising in the winter and pre-season testing, and with the Italian team having stopped their development work on the 2021 car mid-way through last season to focus on the new regulations, only a daft man would write off Ferrari. The Scuderia belong right at the top of the grid, and after going two seasons without a win (Sebastian Vettel’s Singapore Grand Prix win in 2019 is their last win till date), the Maranello-based team are definitely favourites for not only podiums but wins. The final team of the three in the mix for victory are Mercedes. Eight back-to-back championships don’t just happen without a reason. For the last eight years, the Silver Arrows have been performing on a level different to the rest of the grid. Led by Lewis Hamilton, even though it’s a new season with new regulations, Mercedes remain hot favourites to start the season with a win. Now, pre-season testing in Bahrain wasn’t ideal for the team and neither of their drivers was pleased with the results. While Hamilton stated that the team would not fight for wins at the moment, George Russell said that there was work to be done. Now, if any other team on the grid had a similar view going into the opening race with the performance Mercedes had during the pre-season tests, you would think it’s true. But this is Mercedes, and we are used to it by now. Hamilton and the Brackley-based team have been downplaying their stance before the season-opener and speaking highly about the rest of the teams for almost five seasons now. It almost feels inevitable that Mercedes will downplay their speed and then go on to blow everyone away. Now, with the new regulations and given the advancements of Red Bull and Ferrari, the German team may actually be caught out, but you’d still be making a big call if you didn’t put Mercedes down as one of the favourites for not only the season-opener but the entire season.

Formula One and Coupang Play announce partnership

Formula One and Coupang Play announce partnership

Formula One has announced a new multi-year partnership with South Korean OTT service Coupang Play. The partnership will see Coupang Play live-stream the 2023 FIA Formula One World Championship to...

Formula One and Fuji TV extend partnership

Formula One and Fuji TV extend partnership

Formula One has extended its partnership with Fuji Television Network, INC, which will see the CS broadcasting service Fuji Television NEXT Live Premium continue broadcasting the F1 events till 2025....

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