F1 ropes in Las Vegas Sphere for Vegas race
Formula One has booked out the Las Vegas Sphere for this weekend's inaugural Las Vegas Grand Prix 2023, with the Las Vegas Sphere set to produce content throughout the weekend. ...
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Red Bull Racing extend TAG Heuer deal
Red Bull Racing have announced a partnership extension with Swiss luxury watch brand TAG Heuer. The partnership, which kicked off in 2015, was last renewed in 2021 and was set...
FIA teams up with Viator
The Fédération Internationale de l'Automobile (FIA) has announced a new partnership with experiences marketplace Viator, as a Global Partner of FIA's One Road Programme. One-Road is a FIA-led loyalty programme....
McLaren Shadow teams up with NEOM
McLaren Racing has announced a new partnership with Saudi eco-city project NEOM, who have been roped in as the Official Principal Partner of the McLaren Shadow F1 esports team. NEOM...
Formula E extends Eclat Media Group partnership
Formula E has signed a partnership extension with the Eclat Media Group, further extending their broadcast partnership. The partnership extension will see the Formula E series be broadcasted across select...
Formula E set to return to India in 2024
After the Hyderabad race in 2023, the FIA World Motor Sport Council has given the greenlight for the race to be hosted in India once again in 2024. Along with...
Fortnite gets a Lewis Hamilton twist
Epic Games' popular video game Fortnite has a new interesting crossover as Formula One icon Lewis Hamilton joins their Icon Series skin collection. Hamilton was revealed in the trailer which...
Formula E teams up with Hackett London
British clothing brand Hackett London has announced a new partnership with Formula E, joining as the Official Apparel Provider for the Formula E World Championship S10. Hackett Sport, which was...
General Motors registers as power-unit supplier for F1 2028 season
American car giants General Motors have officially registered as a Formula One power-unit supplier starting from the F1 2028 season. GM stated that they plan to supply Andretti Cadillac as...
Aston Martin F1 announce ServiceNow deal
Aston Martin Formula One Team (AMF1) have roped in ServiceNow as their Official Intelligent Platform Partner, having signed a partnership agreement with the Santa Clara, California-based digital workflows solutions provider. ...
