F1 TV Pro launched in India
Formula One has announced the launch of F1 TV Pro in India, weeks ahead of the 2023 Formula One World Championship. F1 TV Pro will be broadcasting all the action...
Formula One has announced the launch of F1 TV Pro in India, weeks ahead of the 2023 Formula One World Championship. F1 TV Pro will be broadcasting all the action...
Aston Martin's Lance Stroll will miss the 2023 Formula One season's pre-season testing in Bahrain after meeting a bicycle accident in Spain. The team have announced that Stroll has sustained...
Dutch beverage brand Heineken has announced a double partnership with the Red Bull F1 team and their double World Champion Max Verstappen. While Heineken will join as an Official Team...
Italian Formula One team AlphaTauri's new driver Nyck de Vries has partnered with Dutch cyber security firm Northwave Cyber Security. The partnership will see Northwave join as an Official Partner...
ART Grand Prix have roped in young German racer Carrie Schreiner as their second driver for the F1 Academy championship. Schreiner will partner Léna Büher, who has already been announced as...
Sauber Motorsport have announced the line-up for the Sauber Academy for the upcoming 2023 season. The line-up will include Formula 2 driver Théo Pourchaire, F1 Academy novice Lena Bühler, French-Finnish...
Australian Formula 2 racer Jack Doohan has been announced as the Reserve Driver of French Formula One team, Alpine. Doohan who will be competing for Virtuosi Racing in the Formula 2 2023 season will be competing in his third season with the team. The Australian, who is a previous member of the Red Bull Junior Programme, joined the Alpine family in 2022. Dohaan has already taken part in multiple Formula One sessions for Alpine during the 2022 season. The Australian took part in the Mexican Grand Prix Free Practice 1 session and the Abu Dhabi Grand Prix Free Practice 1 session as well.
Global television manufacturer and consumer electronics giant TCL Electronics has renewed their partnership with the Australian Grand Prix Corporation. The partnership will see TCL Electronics continue on as the Official Television Provider of the Australian Grand Prix for the second straight year. The renewal of the partnership will see TCL provide the audience with audio-visual coverage experience with the implementation of over 800 LCD TVs installed around the circuit, helping spectators catch the on-track action at all parts of the circuit, irrespective of where they are. TCL will also host a racing simulator for the fans along with a daily prize giveaway. Rafael Mayen, TCL Electronics Australia, National Marketing Manager, commented, "TCL’s visual and audio technologies which is set to expand in the coming months with brand-new TVs and soundbars along with a wider choice of whitegoods — will put F1 fans in pole position to watch cars tear around Melbourne’s lakeside track in exhilarating detail and hear some of the best racing in the world through a fully immersive audio experience. Formula One is a breathtaking experience that offers excitement like no other sport, and we're keen to see people come in and enjoy watching the races in the new TCL Recharge Lounge.”
Red Bull Racing have roped in premium fitness brand, Built For Athletes as the team’s Official Luggage Provider, joining on a multi-year deal. Built For Athletes will provide the team with their products which will be meticulously designed to provide supreme comfort, absolute assurance and unapologetic style. Both parties will also work together on a limited edition collection which will have the Built for Athlete backpack in the Red Bull Racing colours. The backpack will have the names of Red Bull's drivers - Max Verstappen and Sergio Pérez on them. Christian Horner, Team Principal and CEO at Oracle Red Bull Racing, said, "As a team who prioritises partnering with brands that offer the highest quality products and constantly push for better, Built For Athletes is a perfect match for us. They understand not only our need for peak performance on race day, but everything involved in getting us to that point. Travel is such an important part of our lives in Formula One, and Built For Athletes make it that much easier with the top-class product line they have produced.”
There is an age-old saying: “the fans make the sport”. The bottom line is that sports needs fans, and it's the fans who make the sport what it is. In...
Leading UAE-based artificial intelligence (AI) and cloud computing technology company, G42, have been announced as an Official Partner of German Formula One team Mercedes following a multi-year partnership with the German team. The partnership will see Mercedes use G42's software and solutions for critical insights. Additionally the agreement will also focus on talent development programmes, joint training, and innovation workshops. Both parties will also work to find new areas to deploy AI and use it to the team's advantage. The partnership will see the G42 logo present on the Mercedes race car and on the race helmets of both drivers and in the team garage during race weekends. Peng Xiao, Group CEO at G42, commented, "Modern motorsport and technology go hand-in-hand, especially when you consider the sheer magnitude of critical data that is generated during every race weekend. By combining exceptional human talent with advanced AI, big data analytics and computing power, we are in a position to optimise a wide range of processes, both on and off the track, enabling decision dominance and expanding the boundaries of what’s currently possible. We are very excited about this new partnership with the Mercedes-AMG PETRONAS Formula One Team and look forward to making our technical resources and expertise available to help them succeed.”
Qualcomm Technologies and Mercedes have announced a multi-year partnership, which will see the Mercedes F1 team up with Qualcomm's brand Snapdragon. Mercedes will use Snapdragon's platform to create fan engagement...
British racing driver Abbi Pulling has been announced as the second driver by Rodin Carlin for the upcoming inaugural season of the F1 Academy series. Pulling will be partnering with...
Formula E have roped in Tata Communications as the Official Broadcast Distribution Provider of the Championship, following a multi-year deal. The partnership will see Tata Communications deliver high-definition, high-resolution and high-speed live broadcast content to audiences worldwide and is a part of Formula E's new remote broadcast production of live races, which is aimed at reducing the environmental impact typical of major live international sports events on TV. The new broadcast, supported by Tata, will provide round-the-clock global end-to-end managed services at all the races in the season. Both parties are also working together to create more fan experiences through innovation and efficiency. Jamie Reigle, CEO , Formula E, commented, "Formula E is an intense tour given its on-the-go nature. Tata Communications' support over the years has enabled state-of-the-art remote production possible, with real-time TV signal transmissions from the race venues to our broadcast centre in London and finally to the audience's screens. Thus, bringing down multiple logistical challenges, driving cost efficiencies, travel flexibilities for our employees, especially women, and reducing emissions."
Ecopol, an innovative company that introduced water soluble and biodegradable film to the market which is used mainly by the household cleaning products industry, providing the consumer with a product...
Canadian fintech firm Nuvei Corporation has announced a multi-year sponsorship deal with German Formula One team Mercedes. The new partnership will see the Nuvei branding feature on the helmets and...
Aston Martin have announced a new long-term partnership with Globe-Trotter. The partnership will see the British manufacturer of luxury luggage join as the F1 team's Global Luxury Luggage Partner. Jefferson...
Spanish motor racing team Campos Racing, who compete in Formula 3, the GP2 series, the GP3 series and Auto GP among others, have announced young Spanish driver Nerea Martí as...
McLaren Racing have announced a new partnership with leading provider of worldwide smart end-to-end supply chain logistics firm DP World as one of their Official Partners, starting from 2023. The...
Young British driver Jessica Edgar has been announced as Rodin Carlin's first driver for the inaugural season of F1 Academy. The 17-year-old who races in the GB4 Championship, which is...
Alfa Romeo have announced a new partnership with workwear brand MASCOT. The partnership will see MASCOT provide the Swiss Formula One team with its products, which will also be present...
German Formula One team Mercedes have announced a new partnership with paint and coating manufacturer Sherwin-Williams. Sherwin-Williams will join as an Official Team Partner and will become Mercedes' supplier of...
The Aston Martin Formula One team have roped in leading online broker AvaTrade as their Official Trading Partner. The new partnership will see the AvaTrade logo feature on the Aston...
British Formula One team Aston Martin have announced a new sponsorship deal with Citi Private Bank ahead of the 2023 Formula One season. The partnership is an extension of Citi's...
The Greenko Hyderabad E-Prix has roped in Mumbai-based food delivery app EatSure as its Preferred Food Partner. The Greenko Hyderabad E-Prix, which will be held on February 11, 2023, at...
A leading global supplier in the logistics industry, Flex Box has announced a partnership extension with Italian Formula One team Scuderia AlphaTauri. The partnership will see Flex Box continue on...
India's first-ever Formula E race, the Greenko Hyderabad E-Prix, has roped in integrated flat carbon steel manufacturer ArcelorMittal Nippon Steel (AM/NS) and Hyderabad based-racing group HMR as Official Race Partners. ...
British Formula One team Williams Racing have announced a new long-term partnership with leading manufacturer of oils and lubricants, Gulf Oil International. Gulf will also partner the Williams Racing Driver...
Filipino motor-racer Bianca Bustamante has been announced as the second driver for the inaugural season of the F1 Academy. Bustamante, who joined PREMA in the Formula 4 UAE Championship last...
Indian multinational healthcare group Apollo Hospitals has been announced as the Official Medical Partner of the upcoming Greenko Hyderabad E-Prix. Apollo will join the likes of Red FM Telugu, State Bank of India, Reliance Jio, Emaar, GMR and Olectra who will serve as the Exclusive Radio Partner, Official Banking Partner, Official Race Partners and Official Associate Partners respectively. Energy transition and decarbonisation firm Greenko has been roped as the Title Partner for the race, with the race being renamed as the Greenko Hyderabad E-Prix. The Greenko Hyderabad E-Prix will be held at the Hyderabad Street Circuit in Hyderabad, India on February 11, 2023 and will be the first ever Formula E race to be held in India. The Greenko Hyderabad E-Prix will be the fourth event of the Formula E 2023 season.
Read all the latest news on Page 30.