Rodin Carlin signs Abbi Pulling for F1 Academy
British racing driver Abbi Pulling has been announced as the second driver by Rodin Carlin for the upcoming inaugural season of the F1 Academy series. Pulling will be partnering with...
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Formula E announces multi-year partnership with Tata Communications
Formula E have roped in Tata Communications as the Official Broadcast Distribution Provider of the Championship, following a multi-year deal. The partnership will see Tata Communications deliver high-definition, high-resolution and high-speed live broadcast content to audiences worldwide and is a part of Formula E's new remote broadcast production of live races, which is aimed at reducing the environmental impact typical of major live international sports events on TV. The new broadcast, supported by Tata, will provide round-the-clock global end-to-end managed services at all the races in the season. Both parties are also working together to create more fan experiences through innovation and efficiency. Jamie Reigle, CEO , Formula E, commented, "Formula E is an intense tour given its on-the-go nature. Tata Communications' support over the years has enabled state-of-the-art remote production possible, with real-time TV signal transmissions from the race venues to our broadcast centre in London and finally to the audience's screens. Thus, bringing down multiple logistical challenges, driving cost efficiencies, travel flexibilities for our employees, especially women, and reducing emissions."
Ferrari announce Ecopol partnership
Ecopol, an innovative company that introduced water soluble and biodegradable film to the market which is used mainly by the household cleaning products industry, providing the consumer with a product...
Mercedes announce Nuvei partnership
Canadian fintech firm Nuvei Corporation has announced a multi-year sponsorship deal with German Formula One team Mercedes. The new partnership will see the Nuvei branding feature on the helmets and...
Aston Martin partner with Globe-Trotter
Aston Martin have announced a new long-term partnership with Globe-Trotter. The partnership will see the British manufacturer of luxury luggage join as the F1 team's Global Luxury Luggage Partner. Jefferson...
Nerea Martí joins Campos Racing for F1 Academy
Spanish motor racing team Campos Racing, who compete in Formula 3, the GP2 series, the GP3 series and Auto GP among others, have announced young Spanish driver Nerea Martí as...
McLaren team up with DP World
McLaren Racing have announced a new partnership with leading provider of worldwide smart end-to-end supply chain logistics firm DP World as one of their Official Partners, starting from 2023. The...
Jessica Edgar joins Rodin Carlin for F1 Academy
Young British driver Jessica Edgar has been announced as Rodin Carlin's first driver for the inaugural season of F1 Academy. The 17-year-old who races in the GB4 Championship, which is...
Alfa Romeo announce new partnership with MASCOT
Alfa Romeo have announced a new partnership with workwear brand MASCOT. The partnership will see MASCOT provide the Swiss Formula One team with its products, which will also be present...
Mercedes net Sherwin-Williams partnership
German Formula One team Mercedes have announced a new partnership with paint and coating manufacturer Sherwin-Williams. Sherwin-Williams will join as an Official Team Partner and will become Mercedes' supplier of...
Aston Martin partner with AvaTrade
The Aston Martin Formula One team have roped in leading online broker AvaTrade as their Official Trading Partner. The new partnership will see the AvaTrade logo feature on the Aston...
Aston Martin team up with Citi Private Bank
British Formula One team Aston Martin have announced a new sponsorship deal with Citi Private Bank ahead of the 2023 Formula One season. The partnership is an extension of Citi's...
EatSure teams up with Greenko Hyderabad E-Prix
The Greenko Hyderabad E-Prix has roped in Mumbai-based food delivery app EatSure as its Preferred Food Partner. The Greenko Hyderabad E-Prix, which will be held on February 11, 2023, at...
AlphaTauri extend Flex Box partnership
A leading global supplier in the logistics industry, Flex Box has announced a partnership extension with Italian Formula One team Scuderia AlphaTauri. The partnership will see Flex Box continue on...
Hyderabad E-Prix announces two new partnerships
India's first-ever Formula E race, the Greenko Hyderabad E-Prix, has roped in integrated flat carbon steel manufacturer ArcelorMittal Nippon Steel (AM/NS) and Hyderabad based-racing group HMR as Official Race Partners. ...
Williams Racings inks new deal with Gulf Oil International
British Formula One team Williams Racing have announced a new long-term partnership with leading manufacturer of oils and lubricants, Gulf Oil International. Gulf will also partner the Williams Racing Driver...
Bianca Bustamante joins PREMA for inaugural F1 Academy season
Filipino motor-racer Bianca Bustamante has been announced as the second driver for the inaugural season of the F1 Academy. Bustamante, who joined PREMA in the Formula 4 UAE Championship last...
Hyderabad E-Prix teams up with Apollo Hospitals
Indian multinational healthcare group Apollo Hospitals has been announced as the Official Medical Partner of the upcoming Greenko Hyderabad E-Prix. Apollo will join the likes of Red FM Telugu, State Bank of India, Reliance Jio, Emaar, GMR and Olectra who will serve as the Exclusive Radio Partner, Official Banking Partner, Official Race Partners and Official Associate Partners respectively. Energy transition and decarbonisation firm Greenko has been roped as the Title Partner for the race, with the race being renamed as the Greenko Hyderabad E-Prix. The Greenko Hyderabad E-Prix will be held at the Hyderabad Street Circuit in Hyderabad, India on February 11, 2023 and will be the first ever Formula E race to be held in India. The Greenko Hyderabad E-Prix will be the fourth event of the Formula E 2023 season.
Hyderabad E-Prix inks new partnership with Olectra Greentech Limited
The Greenko Hyderabad E-Prix has roped in Olectra Greentech as an Associate Partner. Olectra Greentech is one of India's leading manufacturers of large electric vehicles. Both parties aim to work...
Red Bull announce new deal with Rokt
Global leader in ecommerce technology, Rokt has been roped in by Austrian Formula One team Red Bull Racing as an Official Team Partner. Rokt and Red Bull will work together on multiple projects to foster greater diversity in Formula One and beyond. Rokt along with Red Bull will also work together to recruit female esports athletes for the Red Bull Racing team. Rokt will also become Title Partner of Red Bull Racing’s event celebrating International Women in Engineering Day. The partnership will see the Rokt logo present on the Red Bull race cars, driver suits, on the jerseys of the Red Bull Racing Esports team and also on various other team collaterals. Bruce Buchanan, CEO of Rokt, said, "Rokt and Oracle Red Bull Racing are both innovative, disruptive, mission-driven companies focused on our commitment to diversity, sustainability and being a force for good in our communities. We’re thrilled to partner with the Oracle Red Bull Racing team and align on our mission to unleash possibility, develop the careers of talented female ethletes and empower women in sports, engineering, ecommerce and other fields across the globe. Oracle Red Bull Racing is also making history this year by launching its F1 car here in the US—the first time any team has launched its car in the States—and the timing of this event makes our partnership even more exciting.”
SBI partners with Hyderabad E-Prix
The Greenko Hyderabad E-Prix have announced State Bank Of India as the Official Banking Partner of the Formula E event which will be held in Hyderabad on February 11, 2023. By joining on board as a sponsor for India's first ever Formula E race, SBI joins the likes of Red FM Telugu - the Exclusive Radio Partner, Emaar and Reliance Jio - Official Race Partners, who have been recently roped in as partners for the event. Energy transition and decarbonisation firm Greenko will serve as the Title Partner of the race with the race being renamed as the Greenko Hyderabad E-Prix. The Greenko Hyderabad E-Prix will be the first ever Formula E race to be held in India and will be the fourth race of the ongoing Formula E 2023 season.
Ford announces return to F1
American automotive company Ford have announced their return to Formula One. Ford stated that they will be returning to the sport in 2026 when the new engine regulations are introduced. It is reported that Ford will partner with Red Bull for their return to the grid and will team up with the Austrian team's engine company, Red Bull Powertrains, although an official announcement is awaited. Following Honda walking away from the sport, Red Bull had decided to set up their own power unit facility. Red Bull and its sister team AlpaTauri will continue to use Honda engines till the end of the 2025 season. The 2026 season will see new power unit regulations with teams using increased electrical power and sustainable synthetic fuels in the internal combustion engine. Reports suggest Ford will concentrate on battery and hybrid technology in their partnership with Red Bull. Ford's return in 2026 will mark the team's return to the sport since 2004 when they were last in the sport with the Jaguar team. Ford had sold its Jaguar team to Red Bull in 2004. Ford had made its Formula One debut in the 1960s and won their first title with Lotus and Graham Hill in 1968. The team's most recent title win was that of Michael Schumacher's with Benetton in 1994. Ford has been apart of 10 Constructors' and 13 Drivers' Championships over the years.
Ford announces Red Bull partnership for F1 return
After making the announcement for their return to Formula One, Ford have officially announced that they will be partnering with Red Bull for their return to the sport in 2026 and Red Bull and their sister team AlphaTauri will both use Ford-branded engines from the 2026 season onwards. The announcement of the partnership between Ford and Red Bull was made during Red Bull's livery launch for their RB19 car for the upcoming season, in New York. Following Honda's announcement to walk away from the sport, Red Bull had set up a new division to build their own engine, Red Bull Powertrains and Ford will now support the team and also provide technical input and work together on the development of a hybrid power unit to supply engines to Red Bull and AlphaTauri. Christian Horner, Team Principal, Red Bull Racing, said, "It’s fantastic to be welcoming Ford back into Formula 1 through this partnership. As an independent engine manufacturer to have the ability to benefit from an OEM’s experience like Ford puts us in good stead against the competition. 'They are a manufacturer rich in motoring history that spans generations. From Jim Clark to Ayrton Senna and Michael Schumacher, the lineage speaks for itself. For us as Red Bull Powertrains to open the next chapter of that dynasty, as Red Bull Ford, is tremendously exciting. 2026 is still a while away but for us the work already starts as we look to a new future and a continued evolution of Oracle Red Bull Racing.”
Léna Bühler announced as first-ever F1 Academy driver
Swiss motor-race driver Léna Bühler has been announced as the first-ever driver of the upcoming F1 Academy. Bühler will drive for ART Grand Prix in the F1 Academy's inaugural season....
AlphaTauri ink new partnership with PKN ORLEN
Italian Formula One team Scuderia AlphaTauri have announced a new multi-year partnership with global oil and gas company PKN ORLEN. The multi-year deal will see PKN ORLEN join the team as a Principal Partner. The partnership will see PKN ORLEN have their branding present on a host of team assets as well as the AlphaTauri race car, on the rear wing and even on the driver apparel. Prior to joining AlphaTauri as a Principal Partner, PKN ORLEN were the Title Partners for Swiss team Alfa Romeo. Daniel Obajtek, CEO of PKN ORLEN, commented, "ORLEN Group is Central Europe’s most significant multi-utility concern, serving more than 100 million customers. Global brand recognition is essential to achieve our strategic goals. Nearly half of the Group’s revenues come from sales abroad. That is why we consistently focus on sport sponsorship, a cornerstone of our presence in the most prestigious racing series. With Formula 1’s exposure, we reach hundreds of millions of fans worldwide and have built a consistent marketing strategy in Poland and abroad for years. We will continue to leverage the vast potential of the sport with our new cooperation with Scuderia AlphaTauri.”
Mick Schumacher joins McLaren as Reserve Driver
German motor-racer Mick Schumacher has been announced as a Reserve Driver for British Formula One team McLaren. Schumacher will join McLaren's reserve driver pool. The decision comes following an agreement...
Hyderabad E-Prix partners with Emaar
The Greenko Hyderabad E-Prix has announced Emirati multi-national real estate development firm Emaar Properties as one of its Official Race Partners. Emaar will become the third partner of the Hyderabad...
Hyderabad E-Prix gets two new partners
Indian telecommunications firm Reliance Jio and Red FM Telugu have been roped in as two of the latest partners of the upcoming Greenko Hyderabad E-Prix. Reliance Jio will be joining as an Official Race Partner while Red FM Telugu will serve as the Exclusive Radio Partner of the Hyderabad E-Prix. The Hyderabad E-Prix will be the first-ever Formula E race to be held in India and will be held at the Hyderabad Street Circuit in the Indian city of Hyderabad, Telangana. The race will be held on February 11, 2023 and will have energy transition and decarbonization brand Greenko serving as the Title Sponsor of the race. The race has been renamed as the Greenko Hyderabad E-Prix. The 2023 Formula E season got underway on January 14 with the Mexican E-Prix which Avalanche Andretti's Jake Dennis won. The second and third rounds were held in Saudi Arabia, at the Diriyah E-Prix which TAG Heuer Porsche's Pascal Wehrlein won both races. The Hyderabad race will be the fourth round of the 16-race season.
Formula E gets new title sponsor for Hyderabad E-Prix
Formula E, in collaboration with Ace Nxt Gen, the promoter of the inaugural Hyderabad E-Prix, has roped in leading energy transition and decarbonisation brand Greenko as the Title Sponsor of...
Sauber announces Audi as minority stakeholder
The Sauber Group has released a statement, revealing that German automotive manufacturer Audi has acquired a minority stake in the Swiss motorsport engineering company. With this agreement, Audi has taken...
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