McLaren announce Workday partnership
British Formula One team McLaren have signed a multi-year partnership with Workday, a leading provider of enterprise cloud applications for finance and human resources. The partnership will see Workday join...
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Australian Grand Prix 2023: Race predictions
Formula One is back this week and we are in Albert Park, Melbourne, for the 2023 Australian Grand Prix. After a second Red Bull 1-2 in as many races and...
Viacom18 acquires MotoGP broadcast rights
Viacom18 has acquired the exclusive broadcast rights for MotoGP in India, starting with the Grand Premio de Portugal, which will be broadcast on Sports18 and JioCinema. Viacom18 will provide exclusive...
Logan Sargeant teams up with Ibotta
Williams Racing's rookie Formula One driver Logan Sargeant has partnered with leading digital rewards platform Ibotta. The American driver, who made his Formula One debut with Williams in 2023, will...
McLaren announce Salesforce partnership
British Formula One team McLaren have announced a new partnership with Salesforce — a global leader in customer relationship management that is based out of San Francisco, California. Salesforce joins...
Red Bull join forces with CDW
Formula One reigning world champions Red Bull Racing have roped in technology solutions provider CDW as an Official Team Partner. The partnership will see CDW provide the team with advanced tools and expertise designed to drive success for the team, both on and off the track. Red Bull will also gain access to CDW's host of products and services along with IT solutions and services, as a part of the agreement. CDW had previously partnered with the team to be the Title Partner of the team's International Women's Day event. Christian Horner, Oracle Red Bull Racing Team Principal and CEO said, "Formula 1 is a technology-driven sport and being able to harness the power of a company like CDW is hugely important. CDW is active in a wide number of areas that are key to the Team’s success and the level of integration they’re able to effect is vital. We are about to embark on a massive new season and the fact that CDW will be helping to drive engagement with Max and Checo’s championship challenge is fantastic news.” Sona Chawla, Chief Growth and Innovation Officer, CDW, spoke about the partnership, commenting, "At CDW, we make technology work so people can do great things. Helping Oracle Red Bull Racing to elevate its use of technology is a unique privilege and we’re proud to stand behind the team as it strives to continue its well-documented success on the racetrack. As a customer-focused organisation, we’re also excited about this partnership because so many of our customers have a deep-rooted passion for Formula 1 and the incredibly talented Oracle Red Bull Racing team.”
Alfa Romeo expand Everdome partnership
Swiss Formula One team Alfa Romeo have extended their partnership with hyper-realistic metaverse platform, Everdome. The partnership extension will see Everdome provide Alfa Romeo fans with a new digital home with a series of exclusive and immersive experiences and allowing them to get ever closer to the team. Everdome will also continue to create multiple metaverse experiences throughout the ongoing Formula One race calendar. Alessandro Alunni Bravi, Team Representative, commented, "We are delighted to continue our exciting collaboration with Everdome: the interest around the metaverse is quickly rising, and their hyper-realistic approach in creating their metaverse platform fits closely with our ambitions to offer our fans new, immersive, and high-quality experiences, getting them closer to our team. 'Everdome plans to transform the way people consume sporting events while raising the bar for fan engagement; all of this will add a futuristic dynamic to the traditional motorsports experience for racing teams and fans alike, and we are thus looking forward to working together and unlocking the full potential of our partnership. I’m excited to see Everdome’s platform live in the Formula One paddock for the first time, this weekend, and to see our team’s world come to life in the metaverse as the season progresses.”
Southwire teams up with Formula E
Carrollton, Georgia-headquartered American wire and cable manufacturer Southwire has been announced as the Official Wire and Cable Provider of Formula E. Rich Stinson, Southwire's President and CEO, commented: "At Southwire,...
Emely de Heus joins MP Motorsports for F1 Academy
Dutch motor-racer Emely de Heus has signed for MP Motorsports for the upcoming F1 Academy season. The Dutch team now have De Heus on board alongside Emirati racers Amna and...
Alonso's 100th career podium reinstated
Aston Martin's Fernando Alonso has had his third-place finish at the 2023 Saudi Arabian Grand Prix reinstated following a Right of Review. The race, which saw the Fédération Internationale de...
