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Napoli scores big with Amazon
E-commerce giant Amazon has signed a two-year deal with Serie A team Napoli to become their sleeve sponsor in a deal reportedly worth US$2.3 million per year. Amazon, who is...
E-commerce giant Amazon has signed a two-year deal with Serie A team Napoli to become their sleeve sponsor in a deal reportedly worth US$2.3 million per year. Amazon, who is...
Things have been rather topsy-turvy for Spurs of late. After sacking José Mourinho in April, the club went on a bit of a journey before finding a head coach in...
Beverage company joins as official drink partner English Premier League side Aston Villa have signed a two-year deal with Monster Energy, bringing on the drinks company as their Official Energy...
Another season, another 9-0 defeat for the Southampton players to have to listen about. A 15th-place finish in the Premier League is a very underwhelming return for the team that...
Leicester City followed their eleventh-hour dropout from the top four of the Premier League in the 2019-20 season with another eleventh-hour dropout from the top four last season. And yet,...
EA Sports has held license for the English topflight for its annual FIFA release for many years in at least some capacity. In 2014, ahead of the release of FIFA 15, EA strengthened its ties with the Premier League with a first-of-its-kind partnership that granted the video game company access to integrate Premier League licensing within FIFA to an unprecedented level – with fully scanned stadia of all 20 Premier League teams of that time as well as head-scans for all major players from each club. The partnership has gone from strength to strength ever since. EA Sports was announced as the Premier League’s Lead Partner in August 2016, ahead of the 2016-17 season, in a deal reportedly worth US$28.3 million per year. Apart from increased branding exposure, the expanded deal sees EA Sports sponsor the league’s Player of the Month and Season awards as well as the Fantasy Premier League.
The 3-season deal will give the network linear and digital rights across the Indian subcontinent Viacom18, today, announced that it has acquired the broadcast and digital rights for Italian Serie...
Norwich City’s decision to not dismiss Daniel Farke after their easy relegation from the Premier League at the end of the 2019-20 season paid off rather seamlessly as they bounced...
Tourism brand signs new £40m deal with Arsenal. Arsenal's sleeve sponsor Visit Rwanda has extended its partnership with the Gunners, with the contract now running through 2025. It previously signed...
Wolves are set to play in the Premier League for a fourth consecutive season, having maintained a stable footing ever since returning to the Big Time in 2017. Last season’s...
Read all the latest news on Page 117.
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