The Royal Spanish Football Federation ("Real Federación Española de Fútbol" in Spanish; RFEF), the official governing body for football in Spain, has renewed its partnership with Spanish car manufacturer SEAT, which...
This article contains information about the organisations enjoying a strong branding presence across the physical and digital assets of the 2023 edition of the Africa Cup of Nations, also known...
Streaming platform TrillerTV has acquired the exclusive media rights for the 2023 AFC Asian Cup and will thus broadcast all 51 games of the tournament across the UK and Ireland....
There was a time when a certain Zinedine Zidane, wearing #5 for Real Madrid, was the face of the Adidas Predators back in his pomp. Now, three decades after the...
AFC Ajax have extended their long-standing partnership with Adidas. Running since 2000, the partnership has now been renewed until 2031. Adidas will continue to provide sporting goods to the Ajax...
Portuguese football legend Luís Figo has been revealed as a brand ambassador by Portuguese online casino and betting platform Lebull. Through this partnership, Lebull aims to strengthen its position in...
FC Bayern Munich have signed a multi-year partnership agreement with Austrian cryptocurrency firm BitPanda, which thus becomes a Platinum Partner and the Official Crypto Trading Partner of the Bavarian professional...
BYD, a publicly-listed Chinese multinational manufacturing company, has teamed up with UEFA for the upcoming 2024 European Football Championship and will thus serve as the Official E-Mobility Partner of the...
The Saudi Pro League (SPL), also known as the Roshn Saudi League for sponsorship reasons, has confirmed Adidas as its new Official Match Ball Supplier, switching from Nike. The partnership...
AS Roma have expanded their partnership with Rome-based insurance firm HDI Assicurazioni, which has now also become an Official Partner of the Roma women's team for the 2023/24 season. As...
Read all the latest news on Page 49.
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