BetWarrior has announced its most extensive sponsorship deal yet, having signed an agreement with the Argentine Football Association (AFA) to become its official sponsor. In this four-year deal, BetWarrior will...
Lionel Messi stars in Mastercard’s latest ad film along with Lionel Messi himself! Mastercard's latest advertisement, titled What’s Priceless to You, showcases a young, de-aged Messi. The one-minute-twenty-second advertisement starts off as we follow the adult Messi heading into the stadium ahead of a game. The ad then goes back in time to show a 13-year old Messi, anxious, nervous and scared as he is flying to Spain, leaving behind his life in Argentina. The young Messi wonders whether the world will accept his talent and also about what will happen to those things he leaves behind — the Priceless things. As he walks out of the airport, he comes across the adult Messi who states, "What's Priceless to you, comes with you, as long as you do what you love." The film ends with both versions realising that even though they are at different stages of their lives, the love they have for football remains the same.
West Bengal chief minister Mamata Banerjee has announced that Emami Group has signed a sponsorship deal with East Bengal Football Club. East Bengal's disastrous run in the Indian Super League...
The France Football Federation (FFF) has announced a three-year partnership with food delivery platform Uber Eats. Uber Eats has already been supporting French football via its title sponsorship of the...
Italian football club Bologna FC have announced a shirt sponsorship deal with British online car retailer Cazoo. The deal, set to commence from the 2022-23 season, is part of Cazoo's...
Multinational payTV service Premier Sports has bagged the rights for all UEFA national team competitions from 2022 to 2024 in the United Kingdom, Northern Ireland, Scotland, Wales and the Republic...
Korean firm TVM has been named as the Official metaverse partner of the LaLiga. The partnership will see LaLiga work with TVM to create an official digital environment which will engage the fans and also integrate the other partners of LaLiga. The 'Triverse' which is TVM's blockchain based, is dubbed as the 'metaverse for sports' that allows different leagues and clubs to create interactive experiences for the fans, provides access to content and also take part in mini-games. The LaLiga has also announced that the 'Web 3.0' development is aimed at expanding their reach, especially towards a younger crowd and also international fans, the development itself is one of the league's major steps into their digital transformation.
Ligue 1 club AS Monaco have extended their partnership with online sports betting firm VBET. The new three-year partnership will see the Monégasque club work with VBET as they aim...
The German Football League (DFL) has awarded licences worth more than US$179m for stickers, trading cards and NFTs to three companies: OneFootball, Sorare and Topps, which is a 208% increase from their previous deals. From the 2023/24 season, OneFootball will serve as an Official Partner of the Bundesliga and gain the rights to create digital trading cards and video moments NFTs, which could be collected, traded and sold on their Aera marketplace. Sorare will gain exclusive rights to use NFTs based on the Bundesliga players in a fantasy game, while Topps will have the rights to create physical digital stickers and trading card game and NFT equivalents of the same. All of the NFT-based agreements will last till the end of the 2024/25 season, while Topps’ physical stickers deal will last until the end of the 2028/29 season.
Premier League giants Liverpool have inked a new partnership with cloud-enabled networking brand Extreme Networks. The multi-year partnership will see Extreme Networks serve as the club’s Official Wi-Fi network solutions...
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