AFC Bournemouth have agreed to a two-year deal with Dafabet, making the Philippines-based online gambling company their main shirt sponsor ahead of their return to the Premier League in the...
LaLiga has signed a five-year agreement with Mahou San Miguel, with the Spanish brewing company becoming the league’s global beer partner. San Miguel has been with LaLiga for more than...
German topflight club Bayer Leverkusen have signed a two-year sleeve sponsorship deal with multi-asset investment platform Trive. The deal will kick off with the start of the 2022-23 season and...
Premier League side Crystal Palace have announced Italian sports apparel company Macron as their new technical kit partner. Macron previously had a deal with the South London club from 2014...
Paris Saint-Germain and OneFootball have announced an agreement to share original content from the club's official website to the football media company's platforms. The deal will see PSG deliver original...
Kaizen Gaming’s sports betting brand Betano has signed a four-year main shirt sponsorship deal with Primeira Liga champions FC Porto. The club ended their ten-year partnership with Altice, replacing its...
South Korean and Tottenham Hotspur footballer Son Heung-Min has been announced as the latest brand ambassador of UK luxury fashion house Burberry. Burberry launched its pre-Autumn/Winter 2022 collection with Son...
The French Football Federation has announced that it will renew its contract with telecommunications company Orange. The financial details of the four-year extension were not made public, though the previous...
Sports collectable brand Topps has announced a multi-year exclusive licence agreement with Ligue 1 Uber Eats champions Paris Saint-Germain. The Fanatics-owned company will now be the producer of all PSG...
Manchester City and England football star Jack Grealish has been roped in as the Principal Ambassador for the non-profit organisation Special Olympics GB. Grealish hopes to ‘create a positive change’...
Read all the latest news on Page 99.
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