The Union of European Football Associations (UEFA), the governing body of football in Europe, has announced a new multi-year agreement with American multinational corporation Amazon. Amazon has been appointed as...
English professional football club Arsenal have announced an extension of their collaboration agreement with Camden Town Brewery, which is set to remain as the club's official beer partner in London. ...
Spanish professional football league LaLiga has announced a partnership agreement with Lyon-based mobile payment solutions provider Digital Virgo. As per the cooperation agreement, the two parties have agreed to work...
Back in the national team and regarded as one of the very best strikers around at the moment, Karim Benzema’s time at Real Madrid post Cristiano Ronaldo has seen him...
Frito-Lay has signed on as a North American Tournament Supporter and Official USA Snack of the 2023 FIFA Women's World Cup, continuing its partnership with FIFA. The upcoming FIFA Women's...
English professional football club Manchester City have teamed up with international lifestyle and wellness-focused direct selling firm QNET to provide young Africans with a platform to showcase their talent. The...
The Leagues Cup has signed a multi-year agreement with German sportswear giant Adidas, which will be serving as an Official Partner and the Official Match Ball Provider to the tournament...
The World Health Organization (WHO) and FIFA, the body that oversees international football, have expanded their collaboration. With its worldwide headquarters in Geneva, Switzerland, WHO is an authorised United Nations...
Major South Korean automakers Hyundai and Kia have renewed their commercial ties with FIFA, the organisation that governs world football, until 2030. The automobile brands, both of which are part...
OPPO has signed former Brazilian footballer Kaká (Ricardo Izecson dos Santos Leite) an Official Global Brand Ambassador for its partnership with the UEFA Champions League (UCL). Kaká will be present...
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