English professional football club Chelsea have announced a new multi-year regional deal with Chinese sports trading card platform FansMall. The deal will see FansMall become the Official Trading Card &...
Adidas has announced a new partnership with Loitongbam Ashalata Devi, the captain of the India senior women's national football team. Devi will work closely with Adidas to engage and inspire...
In the current footballing spectrum, wingers are without a doubt the most exciting players to watch on the ball – whether they operate on the left or the right wing....
This article contains information regarding the organisations enjoying a strong branding presence across LaLiga club Atlético de Madrid’s physical and digital assets as their sponsors and partners for the 2022-23...
Women football’s superstar and two-time Ballon d'Or winner Alexia Putellas has been roped in by the Spanish clothing design and manufacturing company, Mango. To develop social welfare projects to promote education for children and create a positive impact on society, Mango has forged ties with the Spanish footballer, named her their newest brand ambassador. Commenting on their association with the Barcelona Femení captain, Toni Ruiz, CEO of Mango, said: “Alexia is exemplary and has broken the mold on and off the field: a role model for younger generations for having managed to give visibility to women's sports and for promoting equal opportunities for men and women.” “She stands out for her leadership skills and teamwork, two values that are very relevant to our company. We are very proud to have Alexia as part of our team so that together we can contribute to driving positive change,” he concluded. Mango, itself, is no stranger to collaborations with football stars. In 2014, Mango named the legendary French ex-footballer Zinedine Zidane as its brand ambassador for its men's division. Similarly, in March last year, the brand appointed Frenchman Antoine Griezmann to star in the campaign for its Spring/Summer 2022 collection.
Italian football has witnessed a fair amount of ups and downs over the last few decades. It went from being the most-followed football league in the 1990s and a hallmark...
English football club Manchester United have signed Safia Middleton-Patel for the women's team, following the 18-year old signing her first professional contract with the club. The young goalkeeper who has been with United since 2020, was also a member of the U-21 WSL Academy League and cup winning team last season and now has moved to the first team. Middleton-Patel is the 10th player to sign for the women's first team from the Academy since its reformation in 2018. Speaking about her new contract, Safia Middleton-Patel, said, "I’m over the moon to sign professionally with Manchester United. It’s a surreal moment for me and my family. I have to say a massive thank you to all the staff - everyone has been amazing with me throughout my journey to get here.”
This article contains information regarding the organisations enjoying a strong branding presence across Leeds United Football Club’s (LUFC) physical and digital assets as their sponsors for the 2022-23 Premier League...
When Qatar gained the right to host the 2010 World Cup, it became the first Middle Eastern nation to do so. There were also expectations that it would be a...
Viacom18 is all set to take over the media rights of the Indian Super League (ISL) from the 2024/25 season. Viacom18 will replace Star Sports Network, which currently holds the...
Read all the latest news on Page 135.
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