Premier League giants Liverpool have announced a new five-year partnership with South African leisurewear brand, Old School, who will become the club's first-ever Retail Partner in South Africa. Joining as...
World football–governing body FIFA has roped in Marriott Bonvoy as the Official Hotel Supporter in North America for the 2026 World Cup.
The Argentine Football Association (AFA) have announced a new partnership agreement with memory and storage solutions company Lexar, who will join the Argentina men's national team as their Official Global...
Mercedes-Benz UK has teamed up with WSL Football, coming on board as the Official Automotive Partner of its two tiers.
Here, we present our preview and predictions for all matches of Gameweek 21 of the 2025/26 Premier League season.
Chelsea Football Club have announced a multi-year partnership with Pegasus Airlines, bringing it on board as their Official Airline Partner.
FC Barcelona have roped in Bank Rakyat Indonesia (BRI) as their Official Commercial Banking Partner in Indonesia.
Real Madrid CF have roped in home robotics company Roborock as a Global Partner in the cleaning vacuum category.
LaLiga has roped in global cryptocurrency exchange Toobit as its Official Regional Partner in MENA (Middle East and North Africa) region.
The Premier League has seen teams relying on direct football more often this season. Has the possession-first game gone out of fashion?
The Asian Football Confederation (AFC) has announced a multi-year media rights partnership with Viettel Group.
Paris Saint-Germain Football Club have announced a multi-year partnership with BEYOND Developments, a Dubai-based real estate developer.
Here, we present our preview and predictions for all matches of Gameweek 20 of the 2025/26 Premier League season.
European football–governing body UEFA has announced a multi-year, women’s football–focused partnership with Euronics Group.
Nottingham Forest Football Club have roped in German workwear brand Strauss as their Official Workwear Partner.
Fulham FC have announced a partnership with Smarta Energy, bringing it on board as their Official Energy Management Partner.
Fulham FC have expanded their partnership with HiBob, which thus becomes a Principal Partner and the Official Sleeve Partner of the club.
Newcastle United Football Club have announced an extension of their partnership with Molson Coors Beverage Company.
Here, we present our preview and predictions for all matches of Gameweek 18 of the 2025/26 Premier League season.
Serie A has announced a partnership with Chinese consumer electronics brand Haier, bringing it on board as an Official Partner.
Hence, we present our pick of the eight best moments the sport of football gave us this year. Written by Neha Johri.
Fulham FC have announced a partnership with German workwear brand Strauss, bringing it on board as their Official Workwear Partner.
Manchester City Football Club have announced a regional partnership with Uzbek consumer electronics brand Artel Electronics.
Everton FC have roped in German brand Strauss as their first-ever Official Workwear Partner on a multi-year deal.
Liverpool FC have announced a multi-year deal with analytics firm SAS, roping it in as their Official AI Marketing Automation Partner.
Here, we look at what has transpired with Xabi Alonso at Real Madrid thus far this season, and whether he will survive the ongoing storm.
Here, we present our pick of five teams who we believe have what it takes to go all the way at the 2025 Africa Cup of Nations.
Crystal Palace FC have roped in digital video game retailer Loaded as their Official Gaming Retail Partner.
Here, we present our preview and predictions for all matches of Gameweek 17 of the 2025/26 Premier League season.
AS Roma have roped in Wizz Air, a Hungary-based low-cost airline, as a Main Partner as well as their official matchday shirt sleeve sponsor.
Read all the latest news on Page 2.
