FaZe Clan renew McDonald's partnership
North American esports organisation FaZe Clan have renewed their partnership with McDonald's USA. The renewal of the partnership will kick-off from McDonald's and FaZe both having presence at the PAX...
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A conversation with esports athlete Mayank Prajapati
In our latest podcast episode, we spoke with Indian professional esports athlete Mayank Prajapati and discussed his journey so far, the ups and downs and what the mood is ahead...
ESL Gaming extend partnership with GamingMalta
ESL Gaming, Ministry for the Economy, EU Funds and Lands through the GamingMalta Foundation signed an extension of their ESL Pro League partnership. The new agreement will run until 2024,...
Cloud9 inks new partnership with BC
BC.GAME joins as Official Casino/Gaming and Sports Betting Partner. North American esports organisation Cloud9 has announced a multi-year partnership with crypto casino BC.GAME. The partnership will see BC.GAME join as...
Vitality inks GG.BET partnership
International esports organisation Team Vitality has announced a new partnership with esports betting firm GG.BET. The multi-year partnership will see GG.BET join as the Official International Betting Partner for the organisation's CS;GO team. The partnership will see both parties work together to create unique fan experiences and also a host of fan activations at various events while producing next-gen content. The GG.BET logo will also be visible on Team Vitality's CS:GO jersey starting from the BLAST Premier Fall Group tournament, which gets underway from August 2022. Dmitry Voshkarin, CEO GG.BET, commented, "We are pleased to announce a partnership with Team Vitality, a world-class esports team whose successes we have been following with great interest for a long time. For GG.BET, this is a logical stage of our plans to expand into new markets and provide continuous support for esports’ development. We are looking forward to implementing joint projects and will work hard to make GG.BET users and Vitality fans happy."
Quadrant extends Elgato deal
Lando Norris' gaming and lifestyle firm Quadrant has extended their partnership agreement with content creation company Elgato. The extension will see Elgato continue to serve as Quadrant's Official Streaming Equipment Partner. The long-term deal will see the Munich-based Elgato continue to provide Quarant's content creators with their wide range of products to improve their streams. Both Quadrant and Elgato will also collaborate on various other activations over the course of the upcoming year. Most recently, both parties had launched the 'Create Greatness' campaign which works on encouraging 'communities to unite' and enable upcoming content creators to use Elgato's products. The campaign also starred Quadrant founder and McLaren Formula One driver Lando Norris.
DJ Zedd announces partnership with HyperX
HP Inc's gaming peripherals brand and leading esports and gaming brand HyperX has roped in songwriter, record producer and DJ Zedd as the brand's ambassador. The agreement will see HyperX serve as Zedd's Official Gaming Audio and Gaming Microphone Supplier. Zedd will also work with HyperX to design and promote various product offerings which will include custom and limited edition headsets and peripherals. Zedd and HyperX will also work on creating exclusive fan content and work on other promotional platforms. Zedd, spoke about the partnership, stating, "HyperX has supported my passion for gaming since we first connected via Twitter, several years ago. Their products are a major part of my gaming lifestyle and I am grateful for the ongoing support. I’m eager to kick off our collaboration, which dives much deeper than a typical partnership.”
Revenant Esports to represent India at Pokemon UNITE World Championship 2022
Hustling their way amongst the top esports teams in the country, Revenant Esports booked their spot in the Pokemon UNITE World Championships 2022 by clinching the Indian regional qualifier with a dominating performance. They beat Ascension 3-1 in the final and also took home the prize money of $20,000. A total of 24 teams, including popular esports teams like True Rippers Esports, Enigma Gaming, Entity Gaming and S8ul, featured in the regional qualifiers. Revenant Esports were impressive throughout the tournament, winning all of their nine games in the group stages and playoffs. The team will now represent India at the Pokemon UNITE World Championship, scheduled to take place in London from August 19-20. The tournament will feature a massive prize pool of USD 500,000 and will have 16 teams who have qualified from 26 countries across the globe, battling to win the inaugural edition of the tournament. The teams will be divided into four groups with the top two teams advancing to the playoffs. All games will be played in a double elimination best-of-three format while the final will be played in a best-of-five format with a bracket reset.
FanSpace: India’s premier esports fan engagement set for launch in September 2022
With an aim to revolutionise the competitive gaming ecosystem in India, Esports Collective (ESC) is all set to launch India’s premier esports fan engagement platform, FanSpace. The platform will see...
Red Bull announce Bacon Time partnership
Red Bull have teamed up with Southeast Asian esports organisation Bacon Time. The partnership will see Red Bull provide Bacon Time's players, coaches, team members, streamers, content creators and ambassadors with their energy drink. Red Bull products will also be available at Bacon Time events. By partnering with Red Bull, Bacon Time expanded their sponsorship portfolio which already includes KFC, Razer, Manly and Foodpanda. Tine Hanse, Head of Sponsorship at Ampverse, commented, "Red Bull is a world-class brand and we’re excited to have them onboard with Bacon Time. They share many characteristics and personalities of a brand that we stand for – young, energetic, ambitious, creative, and not afraid to challenge the limits.”
LA Thieves beat Atlanta FaZe to win maiden Call of Duty League Championship
The Los Angeles Thieves beat Atlanta FaZe 5-2 at the Call of Duty League Championship finals to take home their first ever CoD League Championship and took home the grand prize of $1.2 million. It was quite the turnaround for the Thieves, who at one point, were at the risk of missing the playoffs early on due to a host of inconsistent performance but when it mattered most, at the Major Four, the Thieves stood up and bagged the trophy. In the Grand Finals, the Thieves got a map veto advantage as a result of qualifying through the upper bracket. They started off with Gavutu Hardpoint and Control and were untouchable on Hardpoint. While they won on Gavutu Control and Tuscan Hardpoint, FaZe managed to avoid a complete whitewash by winning Bocage Search and Destroy. LA Thieves won Berlin Control to go 4-2 up and in the final match on Tuscan Search and Destroy, the Thieves fought tooth and nail to make sure FaZe couldn't mount a comeback.
Champion of Champions Tour announces AWS partnership
Upcoming global CS:GO tournament circuit Champion of Champions Tour (CCT) has announced a new partnership with IT service management firm Amazon Web Services (AWS). The multi-year partnership will see AWS become the Official Cloud Infrastructure Provider of the tournament circuit from 2022 to 2024. AWS will provide the tournament with data insights to help create broadcast improvements, additionally with widgets, the data provided by CTT will let them create a dedicated tournament hub which will feature a wide variety of information.
India win historic bronze in esports at Commonwealth Games 2022
The Indian DOTA 2 team produced a strong performance to clinch the bronze medal at the first-ever Commonwealth Esports Championship on August 7. The Indian Dota 2 team, comprising Moin Ejaz (captain), Ketan Goyal, Abhishek Yadav, Shubhnam Goli, and Vishal Vernekar, defeated New Zealand by 2-0 in a best-of-three format. Despite the early pressure from New Zealand, the Indian contingent kept a cool head and won the first two rounds by taking the enemy’s ancient with their intense gameplay and strategies.
Williams Racings to enter Fortnite
British racing team Williams Racing have extended their partnership with UK-based esports organisation Resolve, which will see them enter the world of Fortnite. The extension and expansion of the deal...
Virgil van Dijk joins Tundra Esports
Liverpool defender Virgil van Dijk has been announced as a brand ambassador and shareholder of London-based esports organisation Tundra Esports. As brand ambassador, Van Dijk will help the organisation grow...
EA Sports FC becomes title sponsor of all LaLiga Competitions
EA Sports FC, an upcoming football simulation video game series, and LaLiga have entered into a multi-year partnership. The deal will be effective from the 2023-24 season and completely rebrand...
Industry reacts to BGMI's removal from Apple App Store and Google Play
BGMI (Battlegrounds Mobile India) has been banned in India. The game has been removed from both the Google Play Store and the Apple App Store and isn't legally available for download...
FaZe Clan launch 'FaZe Subs'
North American esports, gaming and lifestyle organisation FaZe Clan have announced the launch of a new business venture along with food delivery platform DoorDash. 'FaZe Subs', as it is known,...
ESL Gaming announces partnership with Gravity Media
Global esports tournament organiser ESL Gaming has inked a three-year deal with production firm Gravity Media. Gravity Media will be the exclusive service provider at ESL's tournaments, such as Intel...
Revenge Esports, True Rippers, Entity, Reckoning and Walkouts book spots in ESPL 2 LAN Finals
In the first round of Invitational Qualifiers for the second season of the ESports Premier League (ESPL), Team Revenge Esports won, while True Rippers and Entity finished second and third,...
Guild Esports inks deal with Coca-Cola
David Beckham co-owned esports and lifestyle brand Guild Esports has signed a sponsorship deal with global beverage brand Coca-Cola. The deal will see Coca-Cola join as the esports team's Official...
Women's club football coming to FIFA 23, WSL and D1 Arkema confirmed
The reveal trailer for EA Sports' last instalment of its FIFA-stamped football simulation game, FIFA 23, is out now, with women's club football confirmed to feature in the game for...
Riot Games partners with Amazon
Video game developer Riot Games has announced a new partnership with Amazon which will see the Los Angeles-based firm team up with Amazon Web Services (AWS) to create cloud-based esports...
ESL announces Spotify partnership
ESL Gaming has announced a new partnership with global audio streaming subscription service Spotify. The partnership will see Spotify partner with the esports tournament organiser to provide German CS:GO fans...
FaZe Clan win historic IEM Cologne trophy
FaZe Clan edged out Natus Vincere (Navi) in an epic five-map thriller at the IEM Cologne final. The No. 1 team in the world showcased just why they are the...
Nike joins hands with Fanatics
Nike has teamed up with digital sports platform Fanatics, which will see the US sportswear giant create college sports apparel. The partnership, which will get underway from 2024, will see...
GodLike Esports join hands with Wings
Leading Indian esports organisation GodLike Esports have announced a partnership with Wings, which will see them launch an exclusive, limited-edition earbuds collection. The collection has been designed with feedback and...
Tiger Shroff extends ESports Premier League partnership
ESports Premier League (ESPL) will continue its association with Tiger Shroff, with the Bollywood actor set to continue as the face of India's first-ever franchise-based Esports league for the second...
Astralis announce innovative Go Mate partnership
Energy drink brand Go Mate has partnered with leading Danish esports organisation Astralis. The partnership will see Astralis and Go Mate collaborate together on numerous campaigns and activations. Later in...
ASUS partners with Saudi Esports Federation
Gaming hardware company ASUS Republic of Gamers (ROG) has announced a new partnership with the Saudi Esports Federation (SEF). The deal will see ASUS partner with the SEF to sponsor...
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