UEFA announces women's football–focused deal with Electronic Arts
European football–governing body UEFA has announced signing a multi-year women's football–focused agreement with Electronic Arts.
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Asia Cup 2025 | Super Four: India vs Bangladesh | Preview and Predictions
Here, we present our preview and predictions for the Super Four game of the 2025 Asia Cup between India and Bangladesh.
Tech Mahindra Global Chess League ropes in Google Cloud for Season 3
The Global Chess League (GCL), a joint venture between Tech Mahindra and FIDE, has partnered with Google Cloud ahead of its third edition.
UEFA inks new deal with Qatar Airways
The Union of European Football Associations (UEFA), along with Group Amaury, has announced a partnership with Qatar Airways.
Tottenham Hotspur FC team up with e.l.f. Cosmetics
Spurs have announced a partnership with e.l.f. Cosmetics, roping it in as the Official Back of Shirt Partner of their women's team.
FC Barcelona team up with Midea
FC Barcelona have signed a multi-year deal with Midea, which thus becomes their Main Partner and Official Home Appliances Partner.
Liverpool FC team up with Haier
Liverpool FC have announced a partnership with Chinese consumer electronics brand Haier, bringing it on board as a Global Partner.
Paris Saint-Germain FC announce WWE partnership
Paris Saint-Germain Football Club have announced a long-term partnership with World Wrestling Entertainment (WWE).
Real Madrid CF partner with Afrika Banque
Real Madrid CF have partnered with Afrika Financial Group, which makes Afrika Banque an Official Sponsor of the Spanish outfit in West Africa.
Paris Saint-Germain FC team up with Haier
PSG have announced a multi-year partnership with Chinese consumer electronics brand Haier, bringing it on board as an Official Partner.
Scuderia Ferrari HP join forces with Aon
Scuderia Ferrari HP have roped in Aon, a British-American professional services firm, as an Official Partner following a multi-year agreement.
Liverpool FC announce headwear agreement with New Era
Liverpool Football Club have announced a partnership with New Era, a global apparel brand specialising in headwear.
Atlassian Williams Racing partner with New Era
Atlassian Williams Racing have announced a multi-year partnership with apparel brand New Era, roping it in as an Official Partner.
Monaco to remain part of F1 calendar until 2035
F1 has extended its partnership with the Automobile Club of Monaco, thus retaining the Monaco GP on its calendar until 2035, inclusive.
F1 Italian Grand Prix 2025 Recap: Max Verstappen eases to a dominating win
Here, we take a look at how the 2025 Formula One Italian Grand Prix unfolded. Race recapped by Aditya Chaudhuri.
Asia Cup 2025 | Match 1: Afghanistan vs Hong Kong | Preview and Predictions
Here, we present our preview and predictions for the first game of the 2025 Asia Cup, which will see Afghanistan face Hong Kong.
Pierre Gasly renews contract with BWT Alpine F1 Team
The BWT Alpine Formula One Team have announced that Pierre Gasly has signed a long-term contract extension agreement.
Wolverhampton Wanderers extend NEO partnership
Wolverhampton Wanderers FC have announced an extension of their partnership with international payments firm NEO.
F1 Italian Grand Prix 2025 Qualifying Recap: Max Verstappen stamps his authority to pick up pole
Reigning world champion Max Verstappen picked up pole position at the Italian Grand Prix 2025, putting in a record qualifying lap to shut down the McLarens and Tifosi at Monza....
Paris Saint-Germain FC (PSG) Sponsors 2025/26
Here, we look at the organisations serving as the official sponsors and partners of Paris Saint-Germain (PSG) for the 2025/26 season.
Southampton FC renew 8x8 partnership
Southampton Football Club have announced a renewal of their partnership with 8x8, a California-based provider of Voice over IP products.
Southampton FC partner with TrainHGV
Southampton Football Club have announced a partnership with TrainHGV, a specialist in HGV (Heavy Goods Vehicle) training and recruitment.
Burnley FC partner with Favela Cerveja
Burnley Football Club have announced signing a partnership agreement with Favela Cerveja, a UK-based brewer.
Crystal Palace FC announce partnership with University of Greenwich
Crystal Palace Football Club have signed a multi-year partnership agreement with the University of Greenwich.
Tennis Australia renews Chubb partnership
Tennis Australia has renewed its partnership with global insurance company Chubb. The renewal will see Chubb remain the Official Insurance Partner of the Australian Open and take up the roles...
F1 | Hungarian Grand Prix 2025 Qualifying Recap: Charles Leclerc steals pole position from the McLarens in Hungary
Charles Leclerc handed Ferrari their first pole position of the Formula One 2025 season as the Monégasque driver stole pole position at the very end of the Hungarian Grand Prix...
SA20 renews and expands Switch Energy Drink partnership
South African franchise cricket league SA20 has announced a multi-year renewal and expansion of its partnership with Switch Energy Drink. As per the new agreement, the energy drink brand will...
FIFA Club World Cup 2025: Chelsea beat Paris Saint-Germain to claim ultimate crown
Here, we look at the journey of the two finalists of the 2025 FIFA Club World Cup — Chelsea and Paris Saint-Germain — and recap the final.
Wrexham AFC renew partnership with Macron
Wrexham AFC have announced a multi-year renewal of their partnership with Italian sportswear brand Macron. More details inside.
Brentford FC find new partner in Indeed
Brentford FC have roped in US global employment platform Indeed as their Official Training Wear Partner and Official Recruitment Partner.