Long-term deal announced The International Olympic Committee (IOC) has extended their partnership with global insurance brand Allianz, signing a new four-year partnership until the end of 2032 for their Worldwide...
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PGA TOUR extends Anheuser-Busch deal
Partnership celebrates three decades The PGA TOUR has extended their partnership with American brewing firm Anheuser-Busch, with the partnership set to cross three decades, with the 30th anniversary of the...
Avani Lekhara gets a special edition biscuit from Britannia Marie Gold
Lekhara's Olympic glories highlighted Britannia Marie Gold have designed and released a special edition biscuit and packaging to celebrate Avani Lekhara's Olympic triumphs at the Tokyo 2020 and Paris 2024...
PGA TOUR signs new deal with Delta Air Lines
Multi-year partnership announced The PGA TOUR has signed a new multi-year partnership agreement with Delta Air Lines, who will join as the Official Global Airline of the PGA TOUR and...
Saina Nehwal partners with Naarica in dual role
Indian badminton star Saina Nehwal has joined Naarica, a menstrual hygiene brand, as an investor and brand ambassador.
Latest News
PGA Tour teams up with Stanley 1913
The PGA Tour has announced a multi-year partnership with Stanley 1913, which comes on board as the organiser's Official Insulated Drinkware.
PGA Tour extends 3M partnership
The PGA Tour has announced a five-year partnership extension with 3M, an American conglomerate. More details inside.
Grand Slam Track announces partnership with Stats Perform
Grand Slam Track, a global professional track league, has announced a partnership with Stats Perform. More details inside.
International Olympic Committee (IOC) extends AB InBev partnership
The International Olympic Committee (IOC) has announced a partnership extension with global beverage giant Anheuser-Busch InBev (AB InBev).
PV Sindhu teams up with KiranaPro
Ace Indian shuttler PV Sindhu has been revealed as a brand ambassador of KiranaPro, an AI-powered commerce platform.
International Olympic Committee (IOC) joins forces with TCL
The International Olympic Committee (IOC) has announced a partnership with global technology firm TCL, which comes on board as its Official Worldwide Olympic and Paralympic Partner. The deal will see...
Ultimate Fighting Championship (UFC) renews Thorne deal
The Ultimate Fighting Championship (UFC) has announced a partnership renewal with Thorne, a science-backed health and wellness solutions provider.
FanCode locks in streaming rights for MotoGP in India
FanCode has signed a three-year partnership agreement with Dorna Sports, acquiring the exclusive digital streaming rights for MotoGP in India.
Manu Bhaker teams up with Dabur
Indian shooter Manu Bhaker has teamed up with Indian FMCG brand Dabur as a brand ambassador for its "Dabur Khajurprash" offering.
National Basketball Association (NBA) expands and extends Tissot partnership
The National Basketball Association (NBA) has announced a multi-year partnership extension agreement with Tissot.
DIVINE teams up with Parimatch
Sports betting firm Parimatch has roped in Indian rapper Vivian "DIVINE" Fernandes as its global brand ambassador.
PGA Tour inks extension with FanDuel
The PGA Tour has announced a partnership renewal and expansion agreement with betting operator FanDuel.
Rickie Fowler extends gear and apparel agreement with Cobra Puma Golf
Rickie Fowler has extended his gear and apparel agreement with Cobra Puma Golf, which has been in place for over a decade.
Salman Khan roped in as brand ambassador for Kho Kho World Cup 2025
The Kho Kho Federation of India has appointed Indian Bollywood actor Salman Khan as the brand ambassador for the inaugural Kho Kho World Cup.
PUMA becomes "PVMA" to celebrate PV Sindhu team up
Indian star shuttler PV Sindhu has signed a multi-year partnership agreement with sportswear brand PUMA India, joining its athletes roster.
Sir Mo Farah joins Tata Mumbai Marathon
Sir Mo Farah has been revealed as the International Event Ambassador for the upcoming 20th edition of the Tata Mumbai Marathon.
BWF signs partnership with Etihad Airways
The Badminton World Federation (BWF) has partnered with UAE flag carrier Etihad Airways, which thus becomes the Official BWF Global Airline Partner. As per the agreement, Etihad will have presence...
BAI nets new Ticmint deal
Ticmint joins as Official Ticketing Partner for Yonex-Sunrise India Open The Badminton Association of India (BAI) has inked a new deal with ticketing platform Ticmint who will join as the...
Tiger Shroff revealed as Kho-Kho World Cup 2025 brand ambassador
Shroff becomes second Bollywood actor to be revealed as brand ambassador The Kho-Kho Federation of India (KKFI) has roped in Bollywood actor Tiger Shroff as the Brand Ambassador for the...
Top 10 most marketable basketball players in 2024
In this article, we take a look at the most marketable basketball players in 2024. Based on SportsPro's "50 Most Marketable Athletes" list.
NBA nets Wingstop deal
Wingstop joins as Official Chicken Partner The National Basketball Association (NBA) has signed a new partnership with American restaurant chain, Wingstop, who will be joining as the Official Chicken Partner...
WNBL joins forces with Latina Fresh
The Women's National Basketball League (WNBL) has announced a new partnership with Latina Fresh, who will be joining as a Major Partner of the league for the 2024/25 season.
TUMI signs golfers Nelly Korda and Ludvig Åberg as Global Brand Ambassadors
International travel and lifestyle brand TUMI has roped in professional golfers Nelly Korda and Ludvig Åberg as global brand ambassadors.
Milind Soman roped in as JBG Kolkata World 10K 2024 brand ambassador
National fitness icon Milind Soman has been unveiled as the official brand ambassador of the ninth edition of JBG Kolkata World 10K.
Manu Bhaker strikes a deal with Golden Bullet
Mumbai-based tools manufacturer Golden Bullet has roped in Manu Bhaker as a brand ambassador. More details inside.