Personal care brand Himalaya Wellness has announced a partnership with the Indian women's national ice hockey team.
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Sky secures IOC broadcast rights until 2032
Sky Network Television Ltd has secured a two-cycle agreement with the IOC to broadcast the Olympic Games in New Zealand from 2026 to 2032.
Prime Volleyball League Ropes In Bank of Baroda As Associate Sponsor
Bank of Baroda (Bank), one of India’s leading public sector banks, has partnered with the Prime Volleyball League (PVL) as an Associate Sponsor and the Official Banking Partner for the...
Looking at 5 stars set to have a breakout NBA 2025/26 season
Here, we present five players who we believe are set to have a breakout 2025/26 NBA season. Written by Delwyn Serrao.
Tiger Shroff revealed as the face of BGMI
KRAFTON India has unveiled Bollywood actor Tiger Shroff as a brand ambassador for its battle royale game, Battlegrounds Mobile India (BGMI).
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NBA teams up with CeraVe
The NBA has announced a multi-year partnership with CeraVe, bringing the L'Oréal-owned brand on board as its Official Skincare Partner.
NBA announces multi-year Amazon Web Services agreement
The National Basketball Association (NBA) has announced a multi-year partnership with Amazon's cloud computing platform, Amazon Web Services.
KL Rahul joins Goa Guardians ownership group ahead of PVL 2025
Indian cricketer KL Rahul has joined the ownership group of Prime Volleyball League franchise Goa Guardians.
LA28 teams up with T-Mobile for Business
T-Mobile for Business has been confirmed as the Official Telecommunications Services Provider for the 2028 LA Olympic and Paralympic Games.
LA28 announces Starbucks partnership
Starbucks has been unveiled as the Official Coffee Partner of the 2028 Los Angeles Olympic and Paralympic Games (LA28).
PKL 2025: Dabang Delhi KC Sponsors
Here are the official sponsors and partners of PKL team Dabang Delhi KC, thus enjoying a strong branding presence across their assets.
PKL 2025: Telegu Titans Sponsors and Partners
Here are organisations serving as official sponsors and brand partners of Pro Kabaddi League team Telegu Titans, thus enjoying a strong branding presence across their physical and digital assets. Principal...
PGA Tour extends partnership with Royal Bank of Canada (RBC)
The PGA Tour has announced a multi-year extension of its partnership with the Royal Bank of Canada (RBC). More details inside.
PKL 2025: UP Yoddhas Sponsors and Partners
Here are organisations serving as official sponsors and brand partners of Pro Kabaddi League team UP Yoddhas, thus enjoying a strong branding presence across their physical and digital assets. Principal...
PKL 2025: Haryana Steelers Sponsors and Partners
Here are the official sponsors and partners of PKL team Haryana Steelers, thus enjoying a strong branding presence across their assets.
PKL 2025: Gujarat Giants Sponsors and Partners
Here are the official sponsors and partners of PKL team Gujarat Giants, thus enjoying a strong branding presence across their assets.
PKL 2025: Patna Pirates Sponsors and Partners
Here are the official sponsors and partners of PKL team Patna Pirates, thus enjoying a strong branding presence across their assets.
PKL 2025: Puneri Paltan Sponsors and Partners
Here are the official sponsors and partners of PKL team Puneri Paltan, thus enjoying a strong branding presence across their assets.
PKL 2025: Bengaluru Bulls Sponsors and Partners
Here are the official sponsors and partners of PKL team Bengaluru Bulls, thus enjoying a strong branding presence across their assets.
PKL 2025: Tamil Thalaivas Sponsors and Partners
Here are the official sponsors and partners of PKL team Tamil Thalaivas, thus enjoying a strong branding presence across their assets.
PKL 2025: Jaipur Pink Panthers Sponsors and Partners
Here are the official sponsors and partners of PKL team Jaipur Pink Panthers, thus enjoying a strong branding presence across their assets.
PKL 2025: Bengal Warriorz Sponsors and Partners
Here are the official sponsors and partners of PKL team Bengal Warriorz, thus enjoying a strong branding presence across their assets.
PKL 2025: U Mumba Sponsors and Partners
Here are the official sponsors and partners of PKL team U Mumba, thus enjoying a strong branding presence across their assets.
Pro Kabaddi League (PKL) 2025 Sponsors and Partners
Here are the organisations acting as the official sponsors and partners of the Pro Kabaddi League (PKL) for its 2025 edition.
Neeraj Chopra: Brand Endorsements
Here, we look at the ongoing and past brand endorsement deals of Indian track and field athlete Neeraj Chopra.
Rod Farvard joins Amazfit as brand ambassador
Ultra runner Rod Farvard has been announced as the latest brand ambassador for Amazfit, the Chinese smart wearables manufacturer. Farvard will work with Amazfit on product testing, athlete-led storytelling, and...
Uber confirmed as official rideshare and on-demand delivery partner of LA28 Games and Team USA
American global transportation giant Uber has been announced as the official rideshare and on-demand delivery partner of the 2028 Olympic and Paralympic Games (LA28) as well as Team USA. Uber...
LIV Golf announces ROSHN Group partnership
LIV Golf has announced a multi-year partnership with ROSHN Group, a Saudi Arabian multi-asset real estate developer.
LIV Golf announces new partnership with HSBC
LIV Golf has announced signing a multi-year partnership agreement with British universal bank and financial services group HSBC.
PGA Tour announces partnership with Genesis
Hyundai-manufactured executive car Genesis has been named the Official Vehicle of the PGA Tour and PGA Tour Champions.