FanCode has signed a three-year partnership agreement with Dorna Sports, acquiring the exclusive digital streaming rights for MotoGP in India.
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Manu Bhaker teams up with Dabur
Indian shooter Manu Bhaker has teamed up with Indian FMCG brand Dabur as a brand ambassador for its "Dabur Khajurprash" offering.
National Basketball Association (NBA) expands and extends Tissot partnership
The National Basketball Association (NBA) has announced a multi-year partnership extension agreement with Tissot.
DIVINE teams up with Parimatch
Sports betting firm Parimatch has roped in Indian rapper Vivian "DIVINE" Fernandes as its global brand ambassador.
PGA Tour inks extension with FanDuel
The PGA Tour has announced a partnership renewal and expansion agreement with betting operator FanDuel.
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Rickie Fowler extends gear and apparel agreement with Cobra Puma Golf
Rickie Fowler has extended his gear and apparel agreement with Cobra Puma Golf, which has been in place for over a decade.
Salman Khan roped in as brand ambassador for Kho Kho World Cup 2025
The Kho Kho Federation of India has appointed Indian Bollywood actor Salman Khan as the brand ambassador for the inaugural Kho Kho World Cup.
PUMA becomes "PVMA" to celebrate PV Sindhu team up
Indian star shuttler PV Sindhu has signed a multi-year partnership agreement with sportswear brand PUMA India, joining its athletes roster.
Sir Mo Farah joins Tata Mumbai Marathon
Sir Mo Farah has been revealed as the International Event Ambassador for the upcoming 20th edition of the Tata Mumbai Marathon.
BWF signs partnership with Etihad Airways
The Badminton World Federation (BWF) has partnered with UAE flag carrier Etihad Airways, which thus becomes the Official BWF Global Airline Partner. As per the agreement, Etihad will have presence...