Indian chess Grandmaster Vidit Gujrathi, representing the Indian Yogis, registered the biggest win of his career by beating five-time world champion Magnus Carlsen—playing for Canada ChessBrahs—in a Pro Chess League...
International travel and lifestyle brand TUMI has launched its latest global campaign, “Unpack Tomorrow,” illustrating the importance of reliable travel products in a world that is full of unknowns. Brought to life by director Todd Tourso, the campaign will include three short films throughout the season featuring professional footballer Richarlison de Andrade, actress and singer/songwriter Reneé Rapp, and returning TUMI Crew member and McLaren Formula 1 driver Lando Norris. Offering an up close and personal lens into each of their multifaceted journeys, the series will showcase the many ways TUMI’s latest offerings within the Alpha Bravo, Voyageur, and McLaren collections help make the lives of each of the global sports and entertainment stars more seamless. The first instalment of “Unpack Tomorrow” stars Brazilian professional footballer Richarlison, who recently helped take his team to the 2022 World Cup quarter finals. The video will document a day in the athlete’s life, demonstrating the ways TUMI’s Alpha Bravo collection is built to endure whatever his day brings. TUMI will introduce seasonal newness to its iconic Alpha Bravo collection with new colorways that stay true to the collections utilitarian roots and military-inspired heritage. Along with this instalment, Son Heung-min will be featured sporting his favourite items from the collection through his own lens.
Formula E have roped in Tata Communications as the Official Broadcast Distribution Provider of the Championship, following a multi-year deal. The partnership will see Tata Communications deliver high-definition, high-resolution and high-speed live broadcast content to audiences worldwide and is a part of Formula E's new remote broadcast production of live races, which is aimed at reducing the environmental impact typical of major live international sports events on TV. The new broadcast, supported by Tata, will provide round-the-clock global end-to-end managed services at all the races in the season. Both parties are also working together to create more fan experiences through innovation and efficiency. Jamie Reigle, CEO , Formula E, commented, "Formula E is an intense tour given its on-the-go nature. Tata Communications' support over the years has enabled state-of-the-art remote production possible, with real-time TV signal transmissions from the race venues to our broadcast centre in London and finally to the audience's screens. Thus, bringing down multiple logistical challenges, driving cost efficiencies, travel flexibilities for our employees, especially women, and reducing emissions."
Prime Volleyball League (PVL) franchise and defending champion Kolkata Thunderbolts has signed Indian digital sports media house The Bridge as an Associate Sponsor for the 2023 edition of the RuPay...
Reigning 100m Olympic gold medallist Marcell Jacobs has been roped in as the latest brand ambassador of sportswear brand PUMA. The partnership will see the Italian wear PUMA products on-track,...
American football is one of the most popular sports in the United States, and the Super Bowl is its biggest annual event. But what many people don't realize is that...
The Greenko Hyderabad E-Prix has roped in Mumbai-based food delivery app EatSure as its Preferred Food Partner. The Greenko Hyderabad E-Prix, which will be held on February 11, 2023, at...
After her valiant attempt at the Tokyo Olympics, Aditi Ashok—an Arjuna awardee—is no longer a name unfamiliar in the golfing world. The Indian audience remained glued to their TV screens...
Every sport has its legends and every fan loves to chew the fat over who is the GOAT in a particular discipline. In most sports, the discussion is fun but...
India's first-ever Formula E race, the Greenko Hyderabad E-Prix, has roped in integrated flat carbon steel manufacturer ArcelorMittal Nippon Steel (AM/NS) and Hyderabad based-racing group HMR as Official Race Partners. ...
