The govt has made the process of collecting rewards and dues for sportspersons online, reducing the effort athletes would need to make for the government to provide them with their...
Healthcare firm Bupa UK has announced an international partnership with the ParalympicsGB. The new agreement will see Bupa join as the Official Healthcare Partner of the Paris 2024 Paralympic Games...
Adidas has been announced as the Official Performance Footwear Partner for the Indian contingent at the 22nd Commonwealth Games 2022, which will be held between July 28 to August 8,...
JSW Group's sportswear brand JSW Inspire has been announced as the Lifestyle Partner of the Indian contingent for the Asian, Commonwealth and Olympic Games following an agreement signed by the...
Indian triathlete Kaustubh Radkar has been announced as a brand ambassador of Garmin India for the company's fitness segment. Radkar, who was previously involved with Garmin India as a coach,...
Indian professional squash player Abhay Singh has won the Tuanku Muhriz Open. The 23-year-old has won his first US$10,000 title and his second PSA title of the season. Currently ranked 160th...
A tinge of Bollywood has been added to Ultimate Kho Kho, with popular singer Badshah (Aditya Prateek Singh Sisodia) joining the league as co-owner of the Mumbai franchise alongside renowned...
Organisers of the Paris 2024 Olympic and Paralympic Games have signed a new partnership with French supermarket chain Carrefour Group. Joining the Games as a Premium Partner, Carrefour will also...
The Odisha government has taken ownership of a team in the soon-to-be-launched professional kho-kho league, Ultimate Kho Kho. It will be the second direct sports venture for the Odisha government,...
Sports stars these days are much more than just athletes. They have become marketing entrepreneurs while making a living out of their profession. Even if they get injured or even...
