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Highest-paid NBA players in 2022

Top 20 highest-paid NBA players in 2022

Sports stars these days are much more than just athletes. They have become marketing entrepreneurs while making a living out of their profession. Even if they get injured or even...

The Ultimate Kho Kho (UKK) on Friday welcomed Capri Global and KLO Sports as the owners of Rajasthan and Chennai teams respectively for the inaugural edition of the League, set to kick-off in 2022.

Capri Global and KLO Sports buys Ultimate Kho-Kho franchises

Ultimate Kho Kho (UKK) on Friday welcomed Capri Global and KLO Sports as the owners of Rajasthan and Chennai teams respectively for the inaugural edition of the league, which is...

Nike founder puts in US$2bn bid to buy Portland Trail Blazers

Nike founder puts in US$2bn bid to buy Portland Trail Blazers

Phil Knight wants to keep the NBA franchise in its hometown. Nike’s founder Phil Knight has bid more than US$2 billion to buy the Portland Trail Blazers. Knight, the former...

Adnani Group and GMR buy Ultimate Kho Kho franchises

Adnani Group and GMR buy Ultimate Kho Kho franchises

Corporate giants Adani Group and GMR group have acquired the Gujarat and Telangana franchises respectively in the Ultimate Kho Kho league, which is poised for a 2022 launch with an...

NBA’s first ever active billionaire: LeBron James

NBA’s first ever active billionaire: LeBron James

Los Angeles Lakers star LeBron James has become the first-ever active NBA player to become a billionaire. Forbes announced on June 2, 2022, that the basketball star’s net worth had...

Staff Staff
Gatorade and NHL end partnership Sports drink brand Gatorade have announced that they will not be renewing their partnership with the National Hockey League (NHL). The announcement comes following a shift in Gatorade's sports marketing strategy. Gatorade stated that they two weren't aligned on the financial commitment to renew but confirmed that they will remain to have a presence in ice hockey. Jeff Kearney, Global Head of Sports Marketing, Gatorade, said, "The NHL has been a great partner for years, and while we weren’t aligned on the financial commitment to renew, Gatorade will continue to have a presence in hockey. 'We’ve had to be very thoughtful about where our resources, both people and funds, are going. So for us, we didn’t want to over-commit in one space, instead focusing on reaching as many athletes as we can. 'We view ourselves as both a supplier of best-in-class equipment to help the athlete and the partner, but also a partner that when we work together can make an impact. We’re just trying to move sports and our partnerships forward in that fashion, taking a different lens on all the relationships that we currently have and that we’re building in the future.” Gatorade has been a sponsor of the NHL since 2006 and most recently in 2018, Gatorade's parent company, PepsiCo and NHL have renewed their deal. Moving ahead, Gatorade have announced that they will be entering the metaverse, fantasy sports and Web3 along with strengthening their athlete roster.

Gatorade and NHL end partnership

Sports drink brand Gatorade has announced that it will not be renewing its partnership with the National Hockey League (NHL). The announcement comes following a shift in Gatorade's sports marketing...

ESPN bags broadcasting rights of FIBA in Australia

ESPN bags FIBA broadcasting rights in Australia

ESPN has signed an exclusive partnership with FIBA, the International Basketball Federation, as its new broadcast partner in Australia for the next four years, to broadcast international FIBA events. ESPN...

CJ McCollum signed as a multi-platform NBA analyst with ESPN

CJ McCollum signed as multi-platform NBA analyst with ESPN

New Orleans Pelicans guard and NBA Players Association president CJ McCollum has been signed as an NBA analyst by ESPN just before the NBA Finals between the Boston Celtics and...

The National Football League (NFL) have announced that they have renewed their long-term sponsorship deal with drinks and snack giant Pepsi.

NFL and Pepsi renew partnership excluding Super Bowl halftime show

The National Football League (NFL) has announced that it has renewed its long-term sponsorship deal with drinks and snack giant Pepsi. The new deal, however, will see Pepsi no longer...

AICF ropes in Indorama as co-sponsor of Team India

44th Chess Olympiad: AICF ropes in Indorama as co-sponsor of Team India

The All India Chess Federation (AICF) has onboarded Asian chemical company Indorama as a co-sponsor of the Indian team for the upcoming 44th Chess Olympiad, which is scheduled to be...

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