Crystal Palace have appointed Patrick Vieira to replace the veteran Roy Hodgson, who left at the end of last season after nearly four years in charge. At the very least, the club will be hoping the Frenchman could provide them the same stability the 73-year-old did in order to stay in the Premier League. Here are their official Partners going into the 2021-22 season.
Following are the companies and organisations that are enjoying a strong branding presence across Crystal Palace’s physical and digital assets.
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CLUB PARTNERS
W88 – The Asian Betting brand serves as Crystal Palace’s Official Shirt Sponsor since August 2020, having replaced ManBetX as the front-of-shirt sponsor on Palace’s matchday kits. The ManBetX deal (2017-2020) was reportedly worth £6.5m per year.
Puma – The German sportswear giant was announced as Palace’s new Official Technical Kit Supplier in May 2018, a deal that commenced with the start of the 2018-19 season. Puma replaced rival Italian brand Macron, that served as Palace’s official kit supplier for four seasons prior to that. Puma also serves as the official partner for the club’s replica jersey and merchandise ranges.
Sure – The Unilever-owned personal care brand became the official front-of-shirt sponsor for Palace’s training kits in November 2020.
Apsley Tailors – The London-based bespoke tailoring firm has been the Eagles’ Official Bespoke Tailor Partner since 2016, supplying the team’s players, management and staff with bespoke formalwear.
Carlsberg – The Vesterbro, Copenhagen-based Danish beer brand is the Official Beer of Crystal Palace, with the brewery holding pouring rights inside Selhurst Park, Palace’s home ground.
eToro – The Israeli social trading and multi-asset brokerage company serves as the club’s Official Investment Partner since 2018. Branding rights aside, the deal allows the Palace fans to join the eToro F.C. community and learn more about cryptoassets and investing, while also being offered competitions to win match tickets and other exclusive prizes.
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Utilita Energy – The British energy company serves as the Official Energy Partner and Official Shirt Partner of CPFC Academy to the club since August 2016. The deal sees Utilita serve as the front-of-shirt sponsor on the Eagles’ academy and women’s squads’ matchday kits while also including other fan engagement activations.
Monster Energy – Crystal Palace were one of eight then-Premier League clubs to sign an Official Energy Drink partnership with the American energy drink brand in September 2019. Monster Energy continues to be listed as a Crystal Palace sponsor on the club website.
Vitality – The London-based health and life insurance and investment company was announced as Crystal Palace’s Official Health & Life Insurance Partner in September 2020. The deal covers both the men’s and women’s teams of the club, as Vitality works with the club to raise the profile of women’s football.
iPro Hydrate – The Sidcup-headquartered British sports drink brand signed a two-year deal with Palace in September 2020. The deal sees iPro supply its products to the club’s men’s, women’s and academy teams.
GamStop – GamStop is a free national self-exclusion scheme for online gambling for people living in Britain. GamStop helps the people deal with their gambling addiction by excluding them from all gambling sites operating in the UK for a period of their choosing.
Crystal Palace are the first Premier League club to partner with GamStop. Since March 2021, the two have been working together to raise awareness regrading gambling addiction and how to overcome it, promoting GamStop as a veritable solution.
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LOCAL PARTNERS
Boxpark Croydon – The Croydon-based street food market is a long-time Local Partner of Crystal Palace. The partnership sees Boxpark Croydon play host to a variety of events for the club, including award ceremonies, match screenings, and meet-and-greets, along with other fan engagement activities.
BeGambleAware – Crystal Palace have been partners with the industry-funded BeGambleAware charity since April 2018 in an attempt to raise awareness regarding the negative implications of gambling.
London South East Colleges – Since January 2017, Crystal Palace have teamed up with London South East Colleges Group to offer apprenticeships to young people for career opportunities in the sports industry as well as paid work experience at the club for students from construction and service trade courses.
University of Roehampton – The University of Roehampton signed a three-year deal with Crystal Palace in August 2018, which sees the club offer work experience opportunities and career-related events to the students at Roehampton, along with strengthened ties between Palace’s women’s team and the University of Roehampton Women’s Football programme.
Corona Corporate Solutions – Corona Corporate Solutions is a digital print and telecoms solution provider based in London. It serves Crystal Palace as a Local Partner.
Access Credit Management – The Sheffield, South Yorkshire-based Debt collection agency also serves as a Local Partner to Crystal Palace.
RC (Royal Crown) Cola – The British arm of the 1905-established American cola brand, based out of the London Borough of Hillingdon, also serves as a Local Partner to Crystal Palace.
Sterling Rose Homes – The Northwood-based British construction company serves as Crystal Palace as a Local Partner since 2018.
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