With five domestic trophies already to their name, the Mumbai Indians are by far one of the most successful franchises in the relatively nascent history of the Indian Premier League. Having won the tournament last time round, they’ll be looking to go all the way once again. Here’s a list of their sponsors going into the 2021 Indian Premier League.
Also Read – Mumbai Indians Sponsors 2022
PRINCIPAL PARTNERS
Following brands are listed on the MI website as their Principal Partners – the premium tier of the franchise’s sponsorship portfolio.
S?MSUNG – The South Korean tech company signed a three-year deal worth ?25 crore per year with MI in March 2018 to become their Principal Partner, replacing DTH service provider Videocon d2h as the main front-of-shirt sponsor on the team’s matchday shirt.
DHL Express – The German logistics company has been roped in as MI’s principal sponsor and Official Logistics Partner ahead of the 2021 IPL. DHL will replace Colors – Viacom18 network’s premium Hindi channel – as the main back-of-shirt sponsor on MI’s matchday shirt.
ASSOCIATE PARTNERS
Following brands are listed on the MI website as their Associate Partners – the second tier of the franchise’s sponsorship portfolio.
Marriott Bonvoy – The loyalty program of full-service hotels and resorts network Marriott International signed a three-year deal with MI in September 2020 to become their Associate Partner. Bonvoy offers exclusive offers and unique experience opportunities to the fans, and its logo appears at the front of MI’s matchday shirt, on the top left corner.
Reliance Jio – The Mumbai-based Indian telecom giant has maintained a sponsorship deal with all eight teams across the IPL since the 2018 season. For MI, Jio’s logo can be seen on the sleeves of the team’s matchday shirt.
Astral Pipes – The Ahmedabad-headquartered plumbing and drainage systems manufacturer was announced as an Associate Partner of MI in August 2020. Astral’s logo can be seen on the sleeves of MI’s matchday shirt.
OFFICIAL PARTNERS
Following brands are listed on the MI website as their Official Partners – the third tier of the franchise’s sponsorship portfolio.
Kingfisher – Kingfisher is a long-time sponsor of MI. Working with the team, Kingfisher creates co-branded promotional content and offer exclusive unique experience opportunities to the MI fans.
USHA – The Gurgaon-headquartered household durables firm has been an Official Partner of MI since May 2014. USHA’s logo can been on the side of MI’s matchday caps, hats, and helmets.
Cadbury Dairy Milk – Mondel?z’s famous chocolate confectionary brand became MI’s Official Goodness Partner in September 2020 and launched the #SayThankYou initiative, via which it aimed to provide health insurance to daily wage earners through an NGO called Nirmana. Dairy Milk‘s branding can also be seen on MI’s matchday and training trousers.
Colgate – The dental care brand was announced as the Official Smile and Oral Hygiene Partner of six out of eight IPL teams – excluding CSK and RCB – in September 2020 in a two-year deal. The deal is aimed at lifting the public’s spirits with a smile and optimism amidst the coronavirus pandemic. For MI, Colgate’s logo can be seen on the back of the players’ matchday caps, hats, and helmets.
Kotak – The Mumbai-headquartered banking products and financial services provider serves as an Official Partner to MI since September 2020. As per the deal, Kotak has designed MI-themed debit and credit cards for the team’s supporters.
Dream11 – Apart from being an Official Partner to the IPL itself, the Mumbai-headquartered Indian fantasy sports platform serves as the designated fantasy sports partner to six out of eight teams in the tournament, excluding KKR and RCB. Dream11’s logo can be seen on the sleeves of MI’s matchday shirt.
BKT – Ahead of the 2021 IPL season, Mumbai-based tire manufacturer BKT (Balkrishna Industries Limited) signed a sponsorship deal with seven out of eight teams (Sunrisers Hyderabad excluded) in March 2021 to become their Official Tire Partner.
boAt – boAt is a manufacturer and marketer of audio products, adapters and cables. It serves as the Official Audio and Merchandise Partner to six IPL teams, excluding Sunrisers Hyderabad and Rajasthan Royals.
Performax – The Reliance-owned Indian sportswear brand has been the official kit supplier of MI since the 2015 season, when it replaced German sportswear giant Adidas.
ESA (Education and Sports for All) – This Reliance Foundation initiative is aimed at providing quality education and sporting opportunities to children across India. ESA has been supported by MI since 2010, and its logo can be seen on the sleeves of their matchday shirt.
DNA Networks – The Bangalore-headquartered sports event management company serves as the Official Event Management Agency and Exclusive Commercial Partner to MI. DNA’s oversees MI’s events management and their sponsorship activations, both digitally and in-stadia.
Radio City 91.1 FM – Radio City 91.1 serves as an Official Radio Partner to MI since the 2012 IPL. The partnership has seen the two work on several initiatives and offer fans unique experience opportunities.
Fever 104 FM – The Mumbai chapter of the national radio network serves as an Official Radio Partner to MI since April 2011. Throughout the course of the deal, Fever has offered several promotional initiatives and unique fan engagement opportunities.
PhonePe – In March 2021, PhonePe announced multiple sponsorship deals for the upcoming IPL. The Bangalore-headquartered digital payments platform signed a deal with Star Sports Network, becoming an official co-presenting sponsor for the television broadcast of IPL and an associate sponsor for its digital broadcast on Disney+ Hotstar. It also signed separate sponsorship deals with four IPL teams – Mumbai Indians, Chennai Super Kings, Royal Challengers Bangalore, and Delhi Capitals.
Acko – The Mumbai-headquartered general insurance company joins the MI sponsorship portfolio ahead of the 2021 IPL.
Men of Platinum – The men’s jewellery brand also joins the MI sponsorship portfolio ahead of the 2021 IPL.
MX TakaTak – The Mumbai-based content creating platform signed exclusive content and sponsorship deals with seven teams – excluding CSK – ahead of IPL 2021. The deal sees these teams create exclusive digital content on the platform throughout the course of the partnership.
Amul Kool – The cold beverages brand of India’s Anand-headquartered dairy giant Amul signed a sponsorship deals with three IPL teams – MI, KKR and SRH – in April 2021, becoming their official beverage partner.
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