This article contains information regarding the organisations enjoying a strong branding presence across the physical and digital assets of the men’s and/or women‘s teams of Newcastle United Football Club (NUFC) as their sponsors and partners for the 2023–24 season.
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Based out of Jeddah in Saudi Arabia, Sela is an events organising and management company operating across the sport, entertainment, culture, leisure and hospitality industries.
Sela was confirmed as the official front-of-matchday-shirt sponsor of the club in June 2023 as part of a multi-year agreement, replacing Chinese sports betting firm Fun88.
Also Read – Premier League teams’ principal shirt sponsors for 2023–24 season
The Liverpool-headquartered British sportswear brand became the club’s new kit supplier in July 2021, replacing German rival brand Puma that had been supplying Newcastle United kits for the previous eleven years.
Reportedly worth £5 million per year, the multi-year deal not only sees Castore design the various matchday and training kits for the club, it also sees the sportswear brand handle the e-commerce operations at the club. This includes refurbishment of NUFC’s physical and online stores as well as increased merchandising opportunities.
In September 2023, it was announced that German sportswear giant Adidas would replace Castore as the club’s official kit supplier with the start of the 2024–25 season. Adidas previously served as the NUFC kit sponsor between 1995 and 2010.
Also Read – Premier League clubs and their kit suppliers for the 2023/24 season
Based in Dubai, Noon.com is a digital marketplace dedicated to local businesses in the Middle East. It was announced as Newcastle United’s official matchday shirt sleeve sponsor for the 2022–23 season in June 2022.
It was announced in June 2023 that Noon.com would continue on as the club’s matchday shirt sleeve sponsor for the 2023–24 season as well.
The deal also makes official Newcastle United kits available on Noon.com, including the option of personalisation.
Also Read – Premier League teams’ sleeve sponsors for 2023–24 season
Cryptocurrency-based online sports betting platform Sportsbet.io was announced as the club’s Official Betting Partner in August 2023 as part of a multi-year agreement.
Chinese sports betting firm Fun88 served as the club’s principal kit sponsor from the 2017–18 to the 2022–23 season — a deal that saw its logo emblazoned at the front of the Newcastle United matchday and training kits. The two renewed their partnership in a “long-term” agreement in July 2020 in a deal reportedly worth £6.5 million annually, which ended in June 2023.
After losing the front-of-shirt sponsorship to Sela, Fun88 was announced as the club’s official Asian betting partner in June 2023 as part of a new multi-year agreement.
Carling Brewery signed an initial four-year agreement with Newcastle United as their official beer partner in a £3m deal in June 2007. Sixteen years later, the deal still stands.
As part of the deal, Carling holds pouring rights inside St James’ Park — home of the Newcastle United senior men’s team.
The American energy drink brand was announced as the Official Energy Drink Partner of the club in a multi-year deal in November 2022. The press release made available at the club’s official website dictated that the deal would see Monster Energy gain “digital presence at St. James’ Park”.
The Newcastle upon Tyne-headquartered British construction firm was announced as the front-of-matchday-shirt sponsor of Newcastle United’s senior women’s team in August 2022 in a deal set to cover the entirety of the 2022–23 season.
In July 2023, NUFC signed a new deal with Straightline, which dictated that the former would serve as the Newcastle United senior women’s team’s back-of-matchday-shorts sponsor throughout the 2023–24 season.
The British “iGaming” and online sports betting brand, an offering of MGM Resorts International, was announced as an official club partner of NUFC in September 2023 as part of a multi-year agreement.
Also Read – SAUDIA inks deal with Aston Martin F1
The Jeddah-headquartered flag carrier of Saudi Arabia first partnered with NUFC in December 2022 as it offered transportation support to their men’s first team, taking them from Newcastle upon Tyne to Riyadh and vice versa for a warm-weather training camp as well as a match against Saudi side Al Hilal SFC.
In October 2023, NUFC announced that they had “renewed” their partnership with Saudia on a “multi-year” deal. Saudia is now the Official Airline Partner of the club.
The Kraków-headquartered Polish logistics company was announced as an official partner of the club in December 2023.
The multi-year commercial partnership agreement entails—apart from branding rights—InPost installing “bespoke Newcastle United parcel lockers” outside St James’ Park.
The Newcastle upon Tyne-based department stores chain signed a multi-year deal with NUFC in December 2023, becoming their Official Luxury Retail Store Partner in the process.
The deal is aimed at building “a partnership that celebrates community and local talent, as well as creating surprising experiences for the people of Tyneside and beyond”. As part of the branding rights, it also includes a naming rights agreement for a hospitality lounge at St. James’ Park, which is thusly called “The Rooftops with Fenwick”.
Quidd, a digital collectibles and NFT marketplace owned by Hong Kong-based game software company and venture capital company Animoca Brands, was announced as NUFC’s first-ever official digital collectible partner on a multi-year deal in March 2024.
Apart from branding rights, the deal entails creation of limited-edition NUFC trading cards which are available on Quidd’s official platform.
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