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Frito-Lay North America partners with FIFA Women's World Cup 2023
Frito-Lay has signed on as a North American Tournament Supporter and Official USA Snack of the 2023 FIFA Women's World Cup, continuing its partnership with FIFA. The upcoming FIFA Women's...
Gaël Monfils: Brand endorsements | Charity work
Gaël Monfils is a professional tennis player with an estimated net worth of US$10 million. Of French and Martinican descent, Monfils was a standout junior player who went pro in...
Maharashtra government launches Swachh Mukh Abhiyan with Sachin Tendulkar
Indian cricketing legend Sachin Tendulkar has been named the "Smile Ambassador" for the Maharashtra government's "Swachh Mukh Abhiyan" initiative. In a Memorandum of Understanding (MOU) signed for five years, the...
Paris 2024 strikes partnership with Re-uz
Re-uz, a European company owned by Impact Group, is a leader in the manufacture of reusable cups and containers that strives to promote sustainability at every event that is conducted...
Ageas Federal Life Insurance launches "Sachinverse" campaign
Private life insurance firm Ageas Federal Life Insurance has unveiled its new branding initiative titled "Sachinverse". Featuring cricket legend Sachin Tendulkar, the campaign is aimed at emphasising how technology profoundly...
FIFA extends association with World Health Organization (WHO)
The World Health Organization (WHO) and FIFA, the body that oversees international football, have expanded their collaboration. With its worldwide headquarters in Geneva, Switzerland, WHO is an authorised United Nations...
MotoGP's recce of Buddh Circuit successful
A 12-member team from the global MotoGP commercial rights holder, Dorna Sports, recently concluded an advance reconnaissance visit to India to assess race preparations at the Buddh International Circuit in...
Alejandro Davidovich Fokina: Brand Endorsements and Charity Work
Alejandro Davidovich Fokina, a professional tennis player from Spain, was born and raised in La Cala del Moral, Rincón de la Victoria, to Russian parents. He began playing tennis professionally...
McLaren extend Deloitte partnership
McLaren Racing have announced a multi-year extension of their partnership with Deloitte, which will see the latter continue on as the Official Transformation Partner of the Formula One team. The...
Coca-Cola prolongs PGA Tour partnership for additional five years
Coca-Cola has announced a five-year sponsorship extension with the PGA (Professional Golfers’ Association of America) Tour, which will see it continue on as the North American professional golf tours organiser's...