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FIFA renews partnership with Hyundai and Kia
Major South Korean automakers Hyundai and Kia have renewed their commercial ties with FIFA, the organisation that governs world football, until 2030. The automobile brands, both of which are part...
Jeffrey John Wolf: Sponsorship deals | Brand endorsements
Jeffrey John "J. J." Wolf, an American professional tennis player, was born on December 21, 1998. He started playing tennis as a semi-pro in 2016, and three years later, in...
TP Vision partners with FC Barcelona for Ambilight TV branding
Spanish professional football club FC Barcelona have announced a partnership with TP Vision — the firm in charge of designing, producing and selling Philips TV, Philips Sound and AOC Audio...
Aston Martin announce partnership with Wolfgang Puck
British Formula One team Aston Martin (AMF1) have announced a new Global Partnership with world-renowned chef Wolfgang Puck. The partnership will kick-off from the upcoming Monaco Grand Prix. The partnership...
Tide & Sociowash launches new campaign with Punjab Kings (PBKS)
Tide and Sociowash have teamed up to develop an integrated promotional campaign featuring Punjab Kings (PBKS) captain and Team India batter Shikhar Dhawan as well as youngsters Arshdeep Singh and...
Tour de France extends Krys partnership
Renowned cycling competition Tour de France has announced an expanded relationship with Krys — a France-based market leader in optical solutions. This new, updated contract, which extends through 2026, will...
Leander Paes acquires Kolkata franchise for Tennis Premier League (TPL)
Indian tennis legend Leander Paes has bought a franchise based in Kolkata that will take part in the fifth edition of the Tennis Premier League (TPL). Along with Yatin Gupte,...
Should Allegri Continue as Juventus Manager?
Juventus have had a tumultuous season on and off the field. While the manager does not have much control over the off-field events, he bears much responsibility regarding performance on...
The Biggest Sponsors of Football Teams
Sponsorship deals are among the most lucrative deals in the world of football. Football teams depend on sponsorship deals to invest in superior equipment, sports attire, training facilities, and other...
Ultimate Table Tennis (UTT) inks Viacom18 deal
Ultimate Table Tennis (UTT) has announced a new partnership with Viacom18, with the latter joining as the exclusive media partner for UTT Season 4. The partnership will see the league...