Suryakumar Yadav: Brand endorsements

Considered as one of the best T20 batters of his generation, Suryakumar Yadav is a white-ball sensation for Team India.

After impressing with the Kolkata Knight Riders and the Mumbai Indians in the Indian Premier League, Yadav broke into the Indian national white-ball set-up in 2021 and has been a crucial part of the shortest format’s plans for Team India ever since.

His success on the field has resulted in Yadav becoming a brand favourite. In this article, we take a look at his brand endorsement deals.

Crossbeats

Indian consumer tech brand Crossbeats roped in Yadav as a brand ambassador in September 2023. Yadav promotes the brand’s smartwatches through social media and digital campaigns and advertisements. 

JioCinema

Yadav was roped in as a brand ambassador of OTT streaming platform JioCinema in March 2023. Yadav stars in various social media and television campaigns along with partaking in fan engagement activities. 

TIGC

The Indian Garage Co (TIGC), a menswear firm, signed Yadav as a brand ambassador in March 2023. Yadav promotes the brand’s products via social media and advertising campaigns.

UniScholars

Yadav was announced as a brand ambassador of integrated study-abroad platform UniScholars in August 2023.

Healthyr-U

Pharmaceutical firm Zuventus Healthcare launched its online wellness solution brand Healthyr-U by bringing on Yadav as a brand ambassador in August 2023.

Seagram’s Royal Stag

Seagram’s Royal Stag roped in Yadav among other cricketers for its “We Want It All, We Want It Aaj. We Are Generation Large!” campaign in June 2023. Yadav, as brand ambassador, promotes the message of encouraging youngsters to create trends and become trailblazers.

Reebok India

Yadav headlined Reebok India’s “I Am The New” campaign in May 2023, joining the fitness footwear and apparel brand as a brand ambassador. 

ICICI Prudential Life Insurance

ICICI’s life insurance division, ICICI Prudential Life Insurance, brought Yadav on board as a brand ambassador in January 2023. Yadav launched “360° Financial Protection with ICICI Prudential Life Insurance”.

FreeHit

In February 2021, Suryakumar Yadav was named as a brand ambassador for one of the fastest-growing Indian sports fantasy platforms, FreeHit. 

Sareen Sports

Sareen Sports Industries is an Indian cricket bats manufacturing firm with its main factory situated in Meerut. In 2016, Suryakumar Yadav signed an agreement with the company. 

100MB – Master Blaster

Dedicated to offering the best of all cricket, the 100MB app aggregates a wealth of multi-format material that highlights celebrity cricket superstars. In 2018, Yadav joined the 100MB family.

Noise

Yadav was seen endorsing Noise air buds in November 2020. 

Nutrezy

Nutrezy produces food-based products based on nutrition. Yadav has been seen promoting the brand on his social media channels.

Zebronics

Zebronics is a multimedia sound systems, IT and gaming peripherals, smartphone and lifestyle accessories company.

Daniel Wellington

Yadav was seen in a paid partnership with Daniel Wellington’s wide range of watches in July 2021.

Sofit India Soya Milk

Plant-based Sofit Soya milk offers four flavoured soy milk drinks, all of which are naturally cholesterol- and lactose-free. Yadav has been seen working as an ambassador for the brand since July 2021.

Uncle Tony India

Yadav is also a brand ambassador of Uncle Tony India — a company dealing in skincare for men.

CoinDCX

Yadav has also been working with CoinDCX — one of India’s largest crypto exchange platforms. 

Dream11

Indian fantasy platform Dream11 has Yadav on board as one of its ambassadors since May 2022. The platform has previously also been a sponsor of the India men’s national cricket team.

Maxima Smartwatches 

Indian watch brand Maxima roped in Yadav as a brand ambassador in May 2022. Yadav was roped in to promote Maxima’s X1 and Pro Series. 

FanCraze 

In October 2022, Yadav joined cricket metaverse brand FanCraze as a brand ambassador. The partnership sees him endorse FanCraze’s various services and products. 

UrbanGabru

Indian men’s grooming brand UrbanGabru announced Yadav as a brand ambassador in October 2022. The partnership sees Yadav promote the brand’s products. 

Pintola

In October 2022, Indian superfood brand Pintola roped in Yadav as a brand ambassador. The partnership sees the Indian batter promote Pintola’s range of nut butter and rice cakes.

Boult Audio

The Indian consumer electronics brand partnered with Yadav in October 2022, bringing on the Indian cricketer as one of its brand ambassadors. Along with endorsing Boult’s products, Yadav is also the face of the brand’s various campaigns that are aimed at reaching out to a wider and younger audience. 

Forma Helmets

Yadav has been a Forma Helmets-sponsored athlete since 2020. As one of the brand’s ambassadors, Yadav not only sports its equipment on-ground but also endorses it off the pitch. 

Dr. Vaidya’s

Indian ayurveda brand Dr. Vaidya’s roped in Suryakumar Yadav as a brand ambassador in early 2021. The partnership sees Yadav promote the brand and its products on his social media channels. 

Neeman’s Footwear

Yadav was roped in as a brand ambassador of Indian footwear brand Neeman’s in October 2021. As brand ambassador, Yadav headlines various campaigns for the footwear brand.

In the past, Yadav has also promoted Villain Perfumes, FitTox and a online platforms such as PayTM First Games, Fruitbit and Fiticket.