Both Virat Kohli and Anushka Sharma join as investors and brand ambassadors.

Virat Kohli and his wife Anushka Sharma have joined homegrown plant-based meat brand Blue Tribe as brand ambassadors and investors.

Founded in 2019, Blue Tribe offers an alternative to meat in the food supply chain of India. It provides plant-based meat products which are made with soybean, lentils, grains, peas and other vegetarian ingredients which help extract proteins, vitamins and other nutrients.

Also read: Virat Kohli’s Brand Endorsements, Earnings and Net Worth

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Anushka Sharma commented on the partnership:

“Virat and I have always been animal lovers. It’s been years since we decided to adopt a meat-free lifestyle. The collaboration with Blue Tribe is a step to tell people how they can be more conscious and leave less impact on the planet by switching to a plant-based diet. We hope that more people would like to understand the need for it and thus, help the planet and the life in it.”

Virat Kohli added:

“At the end of the day, I’m a foodie. I want to enjoy the kind of food I love without leaving a huge carbon footprint. I know a lot of people feel the same way. This is why I believe, if we can have a lower dependence on meat, without short changing our taste buds, there is potential for a planet-changing impact. This is where Blue Tribe is proving to be a game changer, striking a perfect balance between food that’s really tasty and good for the planet.”

As one of the up-and-coming Indian startups along with GoodDot, Imagine Meats and Veggie Champs, which are transforming the meat-eating experience, Blue Tribe is not only cruelty-free but also eco-friendly.

Sandeep Singh, Co-founder of Blue Tribe, stated:

“The real problem our environment faces today is that everyone thinks its protection is someone else’s problem! Nonetheless, our products aim at non-vegetarian eaters who want to switch to healthier, environment-friendly products without compromising the taste of their favourite dishes. Our food experts and scientists have been successful in identifying what gives meat its unique taste and texture, and so our products will taste, look, feel and cook exactly like meat.”