Both Virat Kohli and Anushka Sharma join as investors and brand ambassadors. Virat Kohli and his wife Anushka Sharma have joined homegrown plant-based meat brand Blue Tribe as brand ambassadors and investors. Founded in 2019, Blue Tribe offers an alternative to meat in the food supply chain of India. It provides plant-based meat products which are made with soybean, lentils, grains, peas and other vegetarian ingredients which help extract proteins, vitamins and other nutrients. As one of the up-and-coming Indian startups along with GoodDot, Imagine Meats and Veggie Champs, which are transforming the meat-eating experience, Blue Tribe is not only cruelty-free but also eco-friendly.
